What users are saying about

ActiveDEMAND

3 Ratings
Score 10 out of 101

SAS Marketing Ops

12 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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SAS Marketing Ops

No answer on this topic is available.

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
SAS Marketing Ops
WYSIWYG email editor
ActiveDEMAND
9.2
SAS Marketing Ops
Dynamic content
ActiveDEMAND
9.6
SAS Marketing Ops
Ability to test dynamic content
ActiveDEMAND
9.6
SAS Marketing Ops
Landing pages
ActiveDEMAND
9.0
SAS Marketing Ops
A/B testing
ActiveDEMAND
9.6
SAS Marketing Ops
Mobile optimization
ActiveDEMAND
9.6
SAS Marketing Ops
Email deliverability
ActiveDEMAND
9.6
SAS Marketing Ops
List management
ActiveDEMAND
9.2
SAS Marketing Ops
Triggered drip sequences
ActiveDEMAND
9.6
SAS Marketing Ops

Lead Management

ActiveDEMAND
9.0
SAS Marketing Ops
Lead nurturing
ActiveDEMAND
9.6
SAS Marketing Ops
Lead scoring and grading
ActiveDEMAND
9.0
SAS Marketing Ops
Data quality management
ActiveDEMAND
8.6
SAS Marketing Ops
Automated sales alerts and tasks
ActiveDEMAND
8.6
SAS Marketing Ops

Campaign Management

ActiveDEMAND
9.4
SAS Marketing Ops
Calendaring
ActiveDEMAND
9.6
SAS Marketing Ops
Event/webinar marketing
ActiveDEMAND
9.2
SAS Marketing Ops

Social Media Marketing

ActiveDEMAND
8.6
SAS Marketing Ops
Social sharing and campaigns
ActiveDEMAND
8.6
SAS Marketing Ops
Social profile integration
ActiveDEMAND
8.6
SAS Marketing Ops

Reporting & Analytics

ActiveDEMAND
9.2
SAS Marketing Ops
Dashboards
ActiveDEMAND
8.8
SAS Marketing Ops
Standard reports
ActiveDEMAND
9.2
SAS Marketing Ops
Custom reports
ActiveDEMAND
9.6
SAS Marketing Ops

Platform & Infrastructure

ActiveDEMAND
9.6
SAS Marketing Ops
API
ActiveDEMAND
9.0
SAS Marketing Ops
Role-based workflow & approvals
ActiveDEMAND
9.0
SAS Marketing Ops
Customizability
ActiveDEMAND
9.6
SAS Marketing Ops
Integration with Salesforce.com
ActiveDEMAND
10.0
SAS Marketing Ops
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
SAS Marketing Ops
Integration with SugarCRM
ActiveDEMAND
10.0
SAS Marketing Ops

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
  • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
  • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
  • Missing feature: Hubspot CRM integration.
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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No answers on this topic

Collaboration and Sharing

No score
No answers yet
No answers on this topic
SAS Marketing Ops9.0
Based on 1 answer
The collaboration of SAS MOM across various channels has been outstanding for those who effectively use the tool. Its a great solution that answers many of the questions one would have if it weren't in place
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Data Integration

No score
No answers yet
No answers on this topic
SAS Marketing Ops9.0
Based on 1 answer
SAS first and foremost is a company that relates to all things data and making sure data connectivity is key. SAS MOM data connectivity to our enterprise data warehouse was seamless
No photo available

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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No answers on this topic

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

SAS Marketing Ops

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
SAS Marketing Ops Editions & Modules
SAS Marketing Ops
Additional Pricing Details