What users are saying about
4 Ratings
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Score 5 out of 100
13 Ratings
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Score 8 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

SAS Marketing Ops

With SAS Marketing Operations Management, you can manage all your marketing activities more efficiently and effectively than ever before – from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock step with every interaction along the customer journey.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
SAS Marketing Ops
WYSIWYG email editor
ActiveDEMAND
9.2
SAS Marketing Ops
Dynamic content
ActiveDEMAND
9.6
SAS Marketing Ops
Ability to test dynamic content
ActiveDEMAND
9.6
SAS Marketing Ops
Landing pages
ActiveDEMAND
9.0
SAS Marketing Ops
A/B testing
ActiveDEMAND
9.6
SAS Marketing Ops
Mobile optimization
ActiveDEMAND
9.6
SAS Marketing Ops
Email deliverability reporting
ActiveDEMAND
9.6
SAS Marketing Ops
List management
ActiveDEMAND
9.2
SAS Marketing Ops
Triggered drip sequences
ActiveDEMAND
9.6
SAS Marketing Ops

Lead Management

ActiveDEMAND
9.0
SAS Marketing Ops
Lead nurturing
ActiveDEMAND
9.6
SAS Marketing Ops
Lead scoring and grading
ActiveDEMAND
9.0
SAS Marketing Ops
Data quality management
ActiveDEMAND
8.6
SAS Marketing Ops
Automated sales alerts and tasks
ActiveDEMAND
8.6
SAS Marketing Ops

Campaign Management

ActiveDEMAND
9.4
SAS Marketing Ops
Calendaring
ActiveDEMAND
9.6
SAS Marketing Ops
Event/webinar marketing
ActiveDEMAND
9.2
SAS Marketing Ops

Social Media Marketing

ActiveDEMAND
8.6
SAS Marketing Ops
Social sharing and campaigns
ActiveDEMAND
8.6
SAS Marketing Ops
Social profile integration
ActiveDEMAND
8.6
SAS Marketing Ops

Reporting & Analytics

ActiveDEMAND
9.2
SAS Marketing Ops
Dashboards
ActiveDEMAND
8.8
SAS Marketing Ops
Standard reports
ActiveDEMAND
9.2
SAS Marketing Ops
Custom reports
ActiveDEMAND
9.6
SAS Marketing Ops

Platform & Infrastructure

ActiveDEMAND
9.6
SAS Marketing Ops
API
ActiveDEMAND
9.0
SAS Marketing Ops
Role-based workflow & approvals
ActiveDEMAND
9.0
SAS Marketing Ops
Customizability
ActiveDEMAND
9.6
SAS Marketing Ops
Integration with Salesforce.com
ActiveDEMAND
10.0
SAS Marketing Ops
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
SAS Marketing Ops
Integration with SugarCRM
ActiveDEMAND
10.0
SAS Marketing Ops

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

SAS Marketing Ops

  • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
  • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
  • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
Anonymous | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

SAS Marketing Ops

  • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
  • Missing feature: Hubspot CRM integration.
Anonymous | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

SAS Marketing Ops

SAS Marketing Ops 9.0
Based on 1 answer
With SAS Marketing Operations Management, you can manage all your marketing activities more efficiently and effectively than ever before – from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock step with every interaction along the customer journey.
Anonymous | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

SAS Marketing Ops

SAS Marketing Ops 8.0
Based on 1 answer
Not involved in support
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

SAS Marketing Ops

No answers on this topic

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

SAS Marketing Ops

No answers on this topic

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

SAS Marketing Ops

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SAS Marketing Ops Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
SAS Marketing Ops
8.0

Usability

ActiveDEMAND
SAS Marketing Ops
9.0

Support Rating

ActiveDEMAND
SAS Marketing Ops
8.0

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