What users are saying about

AdClarity

9 Ratings
Score 7.4 out of 101

Full Circle Insights

1 Ratings
Score 10 out of 101

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Likelihood to Recommend

AdClarity

It's helped me mostly in finding our competitors' media display sources. With AdClarity I'm able to improve my media presence and find new relevant sources.
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Full Circle Insights

In full disclosure as a professional services marketing agency and consultancy, based on our very positive experience with Full Circle CRM, the robustness of their offering, and our ability to work together, we have entered into a partnership to provide implementation and consulting services in cooperation with Full Circle CRM. Rather than paint this review as biased, I hope that it provides insights into our decision to partner with an impressive and growing company.
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Pros

  • Emulate new locations around the world.
  • Use as proxy to hit some blocked content in your location.
  • Easy to use and install.
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  • The primary business problem solved for us was waterfall visibility across multiple channels
  • The secondary business problem solved for us was the accurate attribution of marketing influence throughout the waterfall.
  • The tertiary problem solved for us was the accurate tracking and visibility into lead initiated activity (response management).
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Cons

  • When used in Chrome, it affect all tabs and reload it, which increases data downloaded with tool on, and will impact on costs.
  • Some features are useless to developers, like clean cookies and set device type, they should have different versions for professionals and regular users.
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  • We worked closely with the vendor to add functionality to their current release to allow us to track multiple separate waterfalls simultaneously in order to operationalize the new Sirius Decisions Waterfall model. With the needed changes, the product works as advertised, and is providing the specific results we anticipated. In 6 months, we have not found anything else that we would want to change.
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Likelihood to Renew

AdClarity8.6
Based on 2 answers
AdClarity is the only product with these capabilities. I haven't seen any alternatives out there.
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Full Circle Insights10.0
Based on 1 answer
Full Circle CRM has solved a major visibility problem for us that was the result of architectural differences between Eloqua and salesforce.com that cannot be solved by reporting alone. We rely on this visibility as much as the core systems themselves.
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Support

No score
No answers yet
No answers on this topic
Full Circle Insights10.0
Based on 1 answer
The vendor worked with us tirelessly, never complaining about our broken processes and bad data. In fact, they went above and beyond their responsibilities to assist us in the process re-engineering and the data clean-up
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In-Person Training

No score
No answers yet
No answers on this topic
Full Circle Insights10.0
Based on 1 answer
The instructor was the same person who guided our implementation so they not only knew their application but they were also familiar with our data and our specific configuration and processes within salesforce.com. They were able to provide customized instruction to match our needs and personnel.
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Implementation

No score
No answers yet
No answers on this topic
Full Circle Insights10.0
Based on 1 answer
When I look back at where we were on November 25th compared to where we were on January 25th, having been live for just one month, the difference is amazing. Our management discussions had already moved from discussing the validity of the data to the implications of the insights. As we approach the mid-point in our year, it is difficult to remember the old days when we could not see the road in front of us.
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Alternatives Considered

Very similar product, they have the same purposes and also same features, only difference could be the costs.
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We looked at BI packages that had connectors into sfdc like Domo, Goodata, and Birst. We also looked into the capabilities of both Eloqua and salesforce.com as we have both already implemented.
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Return on Investment

  • I was able to get more suitable, better converting traffic sources.
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  • Beyond the reporting efficiencies gained through the automation, The ROI for Full Circle CRM does not come from the product directly, but from the decisions that can be made from the insights uncovered. We can see what is working and what is not, whether that be programs, processes, or people. Prior to implementing Full Circle CRM, we were making intelligent guesses based on a fuzzy view of the situation.
  • Full Circle CRM has uncovered opportunities for our organization to improve our marketing and tele-sales operations, which we have implemented and can see the results.
  • Our conversion rates are up across the early stages of our waterfall and we expect that trend to continue into our opportunity pipeline as we get further into the implementation.
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Pricing Details

AdClarity

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Full Circle Insights

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details