What users are saying about
8 Ratings
18 Ratings
8 Ratings
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Score 6.6 out of 101
18 Ratings
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Score 7.3 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Return Path

Return Path would be very well suited to a director level position that is solely tasked with looking at email marketing. It is somewhat less appropriate if you do not have the time to really analyze the results that it provides. This is more of a monitoring tool than a tool that proactively fixes problems on its own.
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Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Return Path
6.9
WYSIWYG email editor
Adestra
10.0
Return Path
7.0
Dynamic content
Adestra
10.0
Return Path
Ability to test dynamic content
Adestra
10.0
Return Path
7.0
Landing pages
Adestra
10.0
Return Path
7.0
A/B testing
Adestra
10.0
Return Path
10.0
Email deliverability
Adestra
10.0
Return Path
8.0
List management
Adestra
10.0
Return Path
5.0
Triggered drip sequences
Adestra
10.0
Return Path
5.0
Mobile optimization
Adestra
Return Path
6.0

Reporting & Analytics

Adestra
10.0
Return Path
6.2
Dashboards
Adestra
10.0
Return Path
7.5
Standard reports
Adestra
10.0
Return Path
6.0
Custom reports
Adestra
Return Path
5.0

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Shows spam rates
  • Identifies problematic subject lines for email marketing
  • View examples of how different email clients will show your email
No photo available

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • Some of the functionality that Return Path offers was not yet available in the version they provide through Exact Target
Joni Kalstrup profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Return Path8.2
Based on 4 answers
Overall they provide a solid product. There needs to be a better line drawn of where their sales team can interject and where they cannot. Developing a better partner relationship is key for Return Path to retain their clients. I think if they can make some updates and changes to the interface to help users view more data and have a bigger reach that would be key as well.
No photo available

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
Goodmail is no longer available. eDataSource - competitive research of other competitors emails to analyze in one platform - comparable - more money.
No photo available

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Deliverability monitoring success
  • Deliverability efficiency (ease of use)
No photo available

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Return Path

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details