Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
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Dynatrace
Score 8.4 out of 10
N/A
Dynatrace is an APM scaled for enterprises with cloud, on-premise, and hybrid application and SaaS monitoring. Dynatrace uses AI-supported algorithms to provide continual APM self-learning and predictive alerts for proactive issue resolution.
$0
per synthetic request
Mixpanel
Score 8.3 out of 10
N/A
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…
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Synthetic Monitoring
$0.001
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Kubernetes Platform Monitoring
$0.002
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Real User Monitoring
$0.00225
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Application Security
$0.018
per hour for 8 GIB host
Infrastructure Monitoring
$0.04
per hour for any size host
Full-Stack Monitoring
$0.08
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Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
Google Analytics (inc. 360): Target is less intuitive than Google on a number of fronts: layout, naming conventions, default reporting views, but offers more flexible reporting options without having to swap to tools like BigQuery. In a lot of instances, its faster than Google …
We evaluated and we currently use Mixpanel and we have Google Analytics on a couple of our properties. And honestly, once you get the hang of the Adobe Analytics workspace, the other products really don't stack up against it because the segmentation and the ability to create …
We decided to implement the Adobe Analytics service in our organization because compared to other alternatives, Adobe Analytics is a very reliable and accurate service. The recommendations we were given about this service allowed us to verify its high functionality, and I …
Adobe Analytics has a more modern and friendlier user interface and it's easier to use for me. Google analytics has better compatibility with other Google products
Dynatrace ended up being our choice over AppDynamics and Adobe Analytics because of the full stack monitoring capabilities. Where these other products allowed us to see limited slices of our environment, Dynatrace promises to give full visibility into everything. We started out …
Honestly, because Adobe Analytics is so customizable, I found that it is very well-suited for almost any type of web digital experience tracking of behavioral analytics. It has a very robust mech architecture for any type of e-commerce platform. But it is extensible and is easily adaptable to other circumstances. For example, in our university situation, we've been able to use it for student portal experience tracking, how well they are interacting, interfacing with our internal sites, and how well they are working with our task submission processes. But it does a great job of managing all aspects of the key journeys, especially from a marketing perspective. So while it might not be as out-of-the-box for some of those other alternative use cases outside of marketing, it's extensible and customizable enough that it's worked really well and met our needs.
Dynatrace is well suited to a number of tasks. It is important to determine who the end users are and gather good information to tailor their experience accordingly. For instance, business/marketing should not have access to some of the more technical data, and business metrics can be a distraction for IT operations personnel.
As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
Within my role of advertising, I can come in, and I can see I'm paying for visitors, paying to drive people to the website. So I can see the differences in my different traffic sources, whether that's a Google search campaign or a Facebook social campaign. I can measure the quality of that traffic and see what they're doing, whether they're bouncing right away and leaving the website, or spending more or less time on the website. And whether they're taking the actions. My ad campaign is focused on filling out forms, and ultimately, that's it. Just measure and see if my campaigns are successful or not.
We loved Dynatrace's ability to show the data flow - from the front end points through the back end points straight to the database and various API's. It was advanced in its data visualization. This is useful for debugging - showing when/where the errors are. It can even enable non-technical individuals in the corporation to help debug
Dynatrace has some great highly customizable integration options as well as monitoring. You can configure your layout & integration options to create custom monitoring alerts for your applications performance. Further you can increase the extensibility of using a REST API on your architecture.
Some advanced dev-ops systems are utilizing Kubernetes/docker aswell as Node.JS - Dynatrace was able to log and help understand all of our dev-ops needs. It gave us native alerts based off of deviations from the baseline that we set during initial configuration. These metrics are priceless.
Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
I think the biggest room for improvement is performance. When I go in certain times of the day or for certain clients, it's slow and it won't load the reports that I need. And as a result, needing to answer a question where you normally have the expectation of it being a near real-time answer that you get when you have to wait for reports to load or you have to wait because the reports can't load at all. It's a really unfortunate thing. It's a big problem actually. So I'd say that's one area of improvement. It's just improving the performance of the reports so that they'll load consistently all the time quickly and effectively.
Dynatrace does not monitor easily on a C-based application.
The way DPGR is addressed by Dynatrace is not very complete, and not clear. One thing is to mask the IP and request attributes but is not enough, the replay session feature is great but raises serious questions about user tracking.
Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
We need it to discover threats long before they become a loophole in the security ecosystem. Also, it is very much compliant with customer standards and expectations. It provides marketing intelligence through in-depth analysis. Overall, a very good product to gain customer attention and thereby improve market
We have already renewed our purchase with the company. They make it easy for us to get a temporary license for our contingency site that is only used for testing twice a year. We are expanding our license with for this tool. We find it very useful and will renew it again.
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
It is necessary to have a minimum knowledge on tracking tools so you can use the tool on full performance. It is not an introduction tool, so please bear that in mind. Once you got the knowledge you just need a small training on how to create your custom reports, where to find the components you need and how to add them to your dashboard. Then you share your report or create a rule for periodic sharing and it's done. Finally, if you have a lot of data stored the tool might be a little slower but that's ok.
Dynatrace is great to use once you understand how to use it correctly and get used to the layout of it. While I do not actively use it every day, whenever I do use it, I do have to get refamiliarized with it. However, once you have your dashboards setup correctly with the data that you want to see when you first login to Dynatrace, it's amazing.
Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
Support for Adobe Analytics is ok, it used to be worse years ago. Now, the technology team at Adobe is way more knowledgeable on the product itself as well as the implementation. They also study your custom implementation and have good knowledge of where your company stands. Dedicated support is something worth considering.
Given that Dynatrace has become an informal industry standard, the plethora of information available on forums is massive. Most problems or roadblocks you come across are most likely (almost certainly, in fact) already solved and solutions available on these forums. The tech support at Dynatrace is also quite good, with prompt and knowledgeable people at their end.
We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
We evaluated and we currently use Mixpanel and we have Google Analytics on a couple of our properties. And honestly, once you get the hang of the Adobe Analytics workspace, the other products really don't stack up against it because the segmentation and the ability to create reports pretty rapidly are invaluable.
Synthetic Monitoring automatically does what other products do only through the use of other tools or through the development of user applications that still have a high cost of maintenance. The other products are not immediately usable and require many customizations. Through the use of configuration automatisms, you can be immediately operational and, in our case, we detected several imperfections in the applications.
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
Adobe Analytics impacts nearly every aspect of a billion plus dollar revenue eCommerce business. From measuring the impact of new build features to marketing campaigns.
We are saving substantial money and resource effort by consolidating all of our properties to Adobe Analytics from alternative solutions, at which point we will finally be able to report on Total Digital, rather than disparate reports.
We support experimentation on every platform and the performance is only known through Adobe Analytics tagging.
We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
