What users are saying about

Adobe Analytics

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Top Rated
418 Ratings

Dynatrace

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68 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101

Dynatrace

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68 Ratings
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Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.
No photo available

Dynatrace

Great anytime/anywhere there is a need to manage customer experience in a business critical web site. It provides the information need for developer and operations to manage the code and applications. It also provides the high-level information needed to manage the business.
Gopal Brugalette profile photo

Feature Rating Comparison

Application Performance Management

Adobe Analytics
Dynatrace
7.6
Application monitoring
Adobe Analytics
Dynatrace
8.5
Database monitoring
Adobe Analytics
Dynatrace
6.7
Threshold alerts
Adobe Analytics
Dynatrace
7.9
Predictive capabilities
Adobe Analytics
Dynatrace
7.1
Application performance management console
Adobe Analytics
Dynatrace
8.0
Collaboration tools
Adobe Analytics
Dynatrace
7.0
Out-of-the box templates to monitor applications
Adobe Analytics
Dynatrace
8.0
Application dependency mapping and thresholding
Adobe Analytics
Dynatrace
7.9
Virtualization monitoring
Adobe Analytics
Dynatrace
7.5
Server availability and performance monitoring
Adobe Analytics
Dynatrace
8.1
Server usage monitoring and capacity forecasting
Adobe Analytics
Dynatrace
7.3
IT Asset Discovery
Adobe Analytics
Dynatrace
7.6

Pros

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm profile photo
  • RUM - full backend through to front-end monitoring of real-world impacts
  • Problem identification - quickly and easily showing where problem areas are often identifying connected services and the downstream impact even when we were not aware those services were actually connected
  • Cross-functional conflict resolution - tied in with problem identification Dynatrace helps identify the root cause meaning we no longer have to have the internal “battles” about who is the party at fault
Alistair Coggins profile photo

Cons

  • It can take some time for someone to get comfortable with knowing what to look for when validating proper Adobe Analytics tags. I'm not sure if this is something that can be improved upon, it's just something that I have noticed can take some time when somebody is first learning how to check the tags.
  • Issues I find with implementation appear to be due to improperly inputting variables inside greater than and less than signs (<>). This may be more on the implementation side of things, but perhaps there is something that Adobe Analytics can do with alerting a developer that a variable is not receiving any values.
  • One big limitation with Adobe Analytics for me has been not being able to sort between different iPhone devices and iOS operating system versions. This is data that I always look for to see which users are accessing a site, but unfortunately Adobe Analytics doesn't appear to be able to filter this.
Chris McCue profile photo
  • Ease of use
  • User experience/user interfaces
  • Multidisplay apps
Enric Rivero Armengol profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We're embedded within the Adobe ecosystem with - Adobe Analytics, Target and CQ5/AEM. With all these tools implemented correctly and with the right team there's real opportunity to leverage insight and drive revenue. Moreover with the more advanced features enabled there's possibility to replace other reporting systems and reduce internal resources
Richard Hayes profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Analytics6.8
Based on 9 answers
The user interface and business facing side is incredibly powerful and useful, the back end can be a pain point for many.
Jonathon Frampton profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We also use Google Analytics. I still use Google Analytics for evaluating Google Adwords, but use Adobe Analytics for most of my day to day analysis. We chose Adobe analytics because we were using some other Adobe products that this ties into nicely. We also wanted better ways to segment our traffic between our B2B and B2C and this gave us the flexibility we needed
Elizabeth Gross profile photo
My clients, mainly business decision makers, had no doubt on why to pick up Dynatrace over other alternatives. The ROI was one, next to the ease of use and a wide range of possibilities it would bring, plus their position in Gardner.
Enric Rivero Armengol profile photo

Return on Investment

  • Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.
No photo available
  • License model does not support flexible up and downscaling, thus high investment costs.
  • Once running many feedback options
Marijn Sponselee profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Dynatrace

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details