Adobe Analytics vs. Dynatrace

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.2 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Dynatrace
Score 7.4 out of 10
N/A
Dynatrace is an APM scaled for enterprises with cloud, on-premise, and hybrid application and SaaS monitoring. Dynatrace uses AI-supported algorithms to provide continual APM self-learning and predictive alerts for proactive issue resolution.N/A
Pricing
Adobe AnalyticsDynatrace
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe AnalyticsDynatrace
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe AnalyticsDynatrace
Considered Both Products
Adobe Analytics
Chose Adobe Analytics
Both products are similar, however, Adobe analytics is more robust than Quantum Metric.

On the other hand QM has a cheaper license at the company level.
Dynatrace
Chose Dynatrace
Dynatrace ended up being our choice over AppDynamics and Adobe Analytics because of the full stack monitoring capabilities. Where these other products allowed us to see limited slices of our environment, Dynatrace promises to give full visibility into everything. We started out …
Chose Dynatrace
It is a far better option than our previous product when comparing performance, data mining, and data analytics.
Top Pros
Top Cons
Features
Adobe AnalyticsDynatrace
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
8.3
2 Ratings
4% below category average
Dynatrace
-
Ratings
Lead Conversion Tracking8.82 Ratings00 Ratings
Bounce Rate Measurement8.62 Ratings00 Ratings
Device and Browser Reporting9.02 Ratings00 Ratings
Pageview Tracking8.62 Ratings00 Ratings
Event Tracking8.22 Ratings00 Ratings
Reporting in real-time6.62 Ratings00 Ratings
Referral Source Tracking8.62 Ratings00 Ratings
Customizable Dashboards7.42 Ratings00 Ratings
Best Alternatives
Adobe AnalyticsDynatrace
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
InfluxDB
InfluxDB
Score 8.4 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.5 out of 10
IBM Instana
IBM Instana
Score 9.1 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.9 out of 10
IBM Instana
IBM Instana
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe AnalyticsDynatrace
Likelihood to Recommend
8.1
(176 ratings)
8.2
(341 ratings)
Likelihood to Renew
9.9
(42 ratings)
8.6
(12 ratings)
Usability
6.7
(33 ratings)
8.4
(9 ratings)
Availability
8.7
(12 ratings)
8.2
(1 ratings)
Performance
7.8
(11 ratings)
7.3
(1 ratings)
Support Rating
4.6
(41 ratings)
8.2
(201 ratings)
In-Person Training
2.3
(5 ratings)
8.2
(1 ratings)
Online Training
7.0
(5 ratings)
8.2
(1 ratings)
Implementation Rating
7.7
(10 ratings)
7.9
(8 ratings)
Configurability
-
(0 ratings)
7.3
(1 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
9.6
(2 ratings)
7.3
(1 ratings)
Professional Services
7.3
(5 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
Adobe AnalyticsDynatrace
Likelihood to Recommend
Adobe
Adobe Analytics is better than some other tools as it feels better set up for actual "analysis", rather than simply "reporting". The power of Workspace allows you to drag 'n' drop at ease which makes you are far more in control of your own analysis/discovery/exploration. However, regards the final reports and dashboards' look 'n' feel the Workspace PDF output is lacking visually compared to other products like Google's Looker. To engage with less technical end users sometimes Looker feels the better, more polished option.
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Dynatrace LLC
Dynatrace is well suited to a number of tasks. It is important to determine who the end users are and gather good information to tailor their experience accordingly. For instance, business/marketing should not have access to some of the more technical data, and business metrics can be a distraction for IT operations personnel.
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Pros
Adobe
  • They've been really an industry standard tool in analytics for a long, long time. They've got the trusted brand and the reputation, a wonderful community behind it. It is always nice, having that level of support where you can meet other practitioners. It's a great benefit because I can meet other people who have already pushed the tool a lot farther than I have. And it's a great place to get ideas in that way. We came from a world where we were running on a homegrown system that we'd use to do click tracking. You get some advantages on that of the customization, but losing out on community of support was one of the big reasons why we decided to move beyond that and implement Adobe Analytics instead.
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Dynatrace LLC
  • We loved Dynatrace's ability to show the data flow - from the front end points through the back end points straight to the database and various API's. It was advanced in its data visualization. This is useful for debugging - showing when/where the errors are. It can even enable non-technical individuals in the corporation to help debug
  • Dynatrace has some great highly customizable integration options as well as monitoring. You can configure your layout & integration options to create custom monitoring alerts for your applications performance. Further you can increase the extensibility of using a REST API on your architecture.
  • Some advanced dev-ops systems are utilizing Kubernetes/docker aswell as Node.JS - Dynatrace was able to log and help understand all of our dev-ops needs. It gave us native alerts based off of deviations from the baseline that we set during initial configuration. These metrics are priceless.
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Cons
Adobe
  • Most of the problems that Adobe Analytics as of now is having, it is getting addressed in a newer tool called Web Desk DK from implementation. They are already addressing that issue with the new tool and also the time data with the customer general analytics. So there is something not in workspace analysis and this is what they're addressing in customer general analytics. Which is good.
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Dynatrace LLC
  • Dynatrace does not monitor easily on AIX OS.
  • Dynatrace does not monitor easily on a C-based application.
  • The way DPGR is addressed by Dynatrace is not very complete, and not clear. One thing is to mask the IP and request attributes but is not enough, the replay session feature is great but raises serious questions about user tracking.
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Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Read full review
Dynatrace LLC
We have already renewed our purchase with the company. They make it easy for us to get a temporary license for our contingency site that is only used for testing twice a year. We are expanding our license with for this tool. We find it very useful and will renew it again.
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Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
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Dynatrace LLC
I really liked how easy it was to deploy the SaaS vesion of Dynatrace in our environment. We have a lot of tools that have plenty of capability but they don't get a whole lot of use because they would require someone who is an expert to use them. With the SaaS version of Dynatrace, all the admin functions are taken care of by the Dynatrace team (updates, patches, new features, bugs, etc.) and our small shop can focus on getting valuable metrics, alerts and issue resolution from the product.
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Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
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Dynatrace LLC
Our environment, it never goes down therefore is always available.
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Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
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Dynatrace LLC
We have not seen where it does slow down an application.
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Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
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Dynatrace LLC
Given that Dynatrace has become an informal industry standard, the plethora of information available on forums is massive. Most problems or roadblocks you come across are most likely (almost certainly, in fact) already solved and solutions available on these forums. The tech support at Dynatrace is also quite good, with prompt and knowledgeable people at their end.
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In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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Dynatrace LLC
We did both online and in house training - they used our system so it made more sense.
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Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Dynatrace LLC
The training was done on our time and with our system.
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Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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Dynatrace LLC
Using Dynatrace support services to assist (and lead) the implementation was extremely important.
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Alternatives Considered
Adobe
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
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Dynatrace LLC
Synthetic Monitoring automatically does what other products do only through the use of other tools or through the development of user applications that still have a high cost of maintenance. The other products are not immediately usable and require many customizations. Through the use of configuration automatisms, you can be immediately operational and, in our case, we detected several imperfections in the applications.
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Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
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Dynatrace LLC
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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Dynatrace LLC
Dynatrace can be used to monitor may software tools
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Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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Dynatrace LLC
No answers on this topic
Return on Investment
Adobe
  • I like to think it's positive. It's a very steep learning curve, so we do face a lot of challenges with adoption inside of the companies. My team and I evangelize this and also who's in charge of data and advanced analytics, but it's very hard to leverage that with typical business analysis people. These are people who live their life in Excel and SQL and Power BI. They just use this very occasionally and by only looking at that sort of aggregate data, they miss out on behavior and what actually happens in execution. And because it's such a steep learning curve, we do have a challenge pushing it in there.
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Dynatrace LLC
  • Thanks to Dynatrace we have been able to effectively challenge and collaborate with service providers and outsourced IT teams.
  • Thanks to Dynatrace we have reduced MTTR on troubleshooting by a magnitude of four.
  • The performance analyses our team has done with Dynatrace earned us trust among management, business teams, and IT teams.
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