Adobe Analytics vs. Dynatrace

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.2 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Dynatrace
Score 8.1 out of 10
N/A
Dynatrace is an APM scaled for enterprises with cloud, on-premise, and hybrid application and SaaS monitoring. Dynatrace uses AI-supported algorithms to provide continual APM self-learning and predictive alerts for proactive issue resolution.
$0
per synthetic request
Pricing
Adobe AnalyticsDynatrace
Editions & Modules
No answers on this topic
Synthetic Monitoring
$0.001
per synthetic request
Kubernetes Platform Monitoring
$0.002
per hour for any size pod
Real User Monitoring
$0.00225
per session
Application Security
$0.018
per hour for 8 GIB host
Infrastructure Monitoring
$0.04
per hour for any size host
Full-Stack Monitoring
$0.08
per hour for 8 GIB host
Offerings
Pricing Offerings
Adobe AnalyticsDynatrace
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Adobe AnalyticsDynatrace
Considered Both Products
Adobe Analytics
Chose Adobe Analytics
Both products are similar, however, Adobe analytics is more robust than Quantum Metric.

On the other hand QM has a cheaper license at the company level.
Dynatrace
Chose Dynatrace
Dynatrace ended up being our choice over AppDynamics and Adobe Analytics because of the full stack monitoring capabilities. Where these other products allowed us to see limited slices of our environment, Dynatrace promises to give full visibility into everything. We started out …
Chose Dynatrace
It is a far better option than our previous product when comparing performance, data mining, and data analytics.
Top Pros
Top Cons
Features
Adobe AnalyticsDynatrace
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
8.1
68 Ratings
1% above category average
Dynatrace
-
Ratings
Lead Conversion Tracking7.762 Ratings00 Ratings
Bounce Rate Measurement7.866 Ratings00 Ratings
Device and Browser Reporting8.566 Ratings00 Ratings
Pageview Tracking8.965 Ratings00 Ratings
Event Tracking8.665 Ratings00 Ratings
Reporting in real-time7.064 Ratings00 Ratings
Referral Source Tracking8.065 Ratings00 Ratings
Customizable Dashboards8.664 Ratings00 Ratings
Best Alternatives
Adobe AnalyticsDynatrace
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
InfluxDB
InfluxDB
Score 8.8 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 9.5 out of 10
GitLab
GitLab
Score 8.6 out of 10
Enterprises
Optimal Workshop
Optimal Workshop
Score 9.2 out of 10
NetBrain Technologies
NetBrain Technologies
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe AnalyticsDynatrace
Likelihood to Recommend
8.4
(245 ratings)
8.0
(344 ratings)
Likelihood to Renew
8.6
(105 ratings)
9.0
(13 ratings)
Usability
8.2
(98 ratings)
8.0
(12 ratings)
Availability
8.1
(12 ratings)
8.2
(1 ratings)
Performance
8.0
(11 ratings)
7.3
(1 ratings)
Support Rating
3.6
(41 ratings)
8.2
(201 ratings)
In-Person Training
1.1
(5 ratings)
8.2
(1 ratings)
Online Training
7.0
(5 ratings)
8.2
(1 ratings)
Implementation Rating
8.1
(10 ratings)
7.9
(8 ratings)
Configurability
-
(0 ratings)
7.3
(1 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
10.0
(2 ratings)
7.3
(1 ratings)
Professional Services
7.9
(5 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
Adobe AnalyticsDynatrace
Likelihood to Recommend
Adobe
Maybe for a small company with small products for their thing, Adobe may be bit of an implementation too much for them, but when it comes to companies like us, like a life sciences or large enterprises and even small enterprises, but with more products, more analysis that they need to make their marketing experience better, maybe Adobe product is the best suitable.
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Dynatrace LLC
Dynatrace is well suited to a number of tasks. It is important to determine who the end users are and gather good information to tailor their experience accordingly. For instance, business/marketing should not have access to some of the more technical data, and business metrics can be a distraction for IT operations personnel.
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Pros
Adobe
  • It summarizes large complex data better than any other analytics solution I've dealt with without the need for sampling, gives the right level of detail, does the right level of breakdowns, aggregation. I consistently not only use Adobe Analytics, but I use other data sets and compare against Adobe Analytics. And as I go into Adobe Analytics and compare, as long as I've done the query right and the other systems, they're very, very close. And if anything, with a lot of Adobe's newer products, they've gotten more accurate over time. So that's basically, you asked me what I liked about it. I like that it's accurate. I like that I don't have to do a lot of explaining. There's enough explaining in the world of web analytics to have to go back and explain why data's problematic. And so like I said, provided that the implementation is correct, it's a very easy conversation. Even if people may not like the answer.
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Dynatrace LLC
  • We loved Dynatrace's ability to show the data flow - from the front end points through the back end points straight to the database and various API's. It was advanced in its data visualization. This is useful for debugging - showing when/where the errors are. It can even enable non-technical individuals in the corporation to help debug
  • Dynatrace has some great highly customizable integration options as well as monitoring. You can configure your layout & integration options to create custom monitoring alerts for your applications performance. Further you can increase the extensibility of using a REST API on your architecture.
  • Some advanced dev-ops systems are utilizing Kubernetes/docker aswell as Node.JS - Dynatrace was able to log and help understand all of our dev-ops needs. It gave us native alerts based off of deviations from the baseline that we set during initial configuration. These metrics are priceless.
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Cons
Adobe
  • Support. I mentioned this earlier and we don't know what we don't know. Researching the massive amounts of documentation isn't realistic with bandwidth constraints, and our rep getting frustrated with us when we go through what we are seeing is disappointing.
  • Education. More please, and designed more towards the "business side". I get with the many many many different implementations (every company is different!), that it's tough, but even a basic of the basics would be nice for situations that everyone is looking at, like the engagement with the merchandising on the home page (or any certain page).
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Dynatrace LLC
  • Dynatrace does not monitor easily on AIX OS.
  • Dynatrace does not monitor easily on a C-based application.
  • The way DPGR is addressed by Dynatrace is not very complete, and not clear. One thing is to mask the IP and request attributes but is not enough, the replay session feature is great but raises serious questions about user tracking.
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Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
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Dynatrace LLC
We have already renewed our purchase with the company. They make it easy for us to get a temporary license for our contingency site that is only used for testing twice a year. We are expanding our license with for this tool. We find it very useful and will renew it again.
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Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
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Dynatrace LLC
Dynatrace is great to use once you understand how to use it correctly and get used to the layout of it. While I do not actively use it every day, whenever I do use it, I do have to get refamiliarized with it. However, once you have your dashboards setup correctly with the data that you want to see when you first login to Dynatrace, it's amazing.
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Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
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Dynatrace LLC
Our environment, it never goes down therefore is always available.
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Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
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Dynatrace LLC
We have not seen where it does slow down an application.
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Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
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Dynatrace LLC
Given that Dynatrace has become an informal industry standard, the plethora of information available on forums is massive. Most problems or roadblocks you come across are most likely (almost certainly, in fact) already solved and solutions available on these forums. The tech support at Dynatrace is also quite good, with prompt and knowledgeable people at their end.
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In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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Dynatrace LLC
We did both online and in house training - they used our system so it made more sense.
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Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Dynatrace LLC
The training was done on our time and with our system.
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Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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Dynatrace LLC
Using Dynatrace support services to assist (and lead) the implementation was extremely important.
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Alternatives Considered
Adobe
Google Analytics comes across more of a reporting tool whereas Adobe Analytics is more of an Enterprise level analytics tool. Contentsquare provides some traffic and flow capabilities but not to the same level as Adobe Analytics. However, Contentsquare's major advantage is its Zoning (Heatmapping), Impact Quantification and Find 'n' Fix modules; none of which are knowingly available in Adobe Analytics.
Read full review
Dynatrace LLC
Synthetic Monitoring automatically does what other products do only through the use of other tools or through the development of user applications that still have a high cost of maintenance. The other products are not immediately usable and require many customizations. Through the use of configuration automatisms, you can be immediately operational and, in our case, we detected several imperfections in the applications.
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Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
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Dynatrace LLC
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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Dynatrace LLC
Dynatrace can be used to monitor may software tools
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Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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Dynatrace LLC
No answers on this topic
Return on Investment
Adobe
  • Adobe Analytics impacts nearly every aspect of a billion plus dollar revenue eCommerce business. From measuring the impact of new build features to marketing campaigns.
  • We are saving substantial money and resource effort by consolidating all of our properties to Adobe Analytics from alternative solutions, at which point we will finally be able to report on Total Digital, rather than disparate reports.
  • We support experimentation on every platform and the performance is only known through Adobe Analytics tagging.
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Dynatrace LLC
  • Thanks to Dynatrace we have been able to effectively challenge and collaborate with service providers and outsourced IT teams.
  • Thanks to Dynatrace we have reduced MTTR on troubleshooting by a magnitude of four.
  • The performance analyses our team has done with Dynatrace earned us trust among management, business teams, and IT teams.
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ScreenShots

Adobe Analytics Screenshots

Screenshot of the Alert Builder in Adobe Analytics.Screenshot of an Analysis Workspace Training Tutorial in Adobe AnalyticsScreenshot of attribution in Adobe AnalyticsScreenshot of the Segment Builder in Adobe AnalyticsScreenshot of anomaly detection in Adobe AnalyticsScreenshot of the Alert Builder in Adobe Analytics