Adobe Analytics vs. Google Analytics vs. Rally Software

Maybe for a small company with small products for their thing, Adobe may be bit of an implementation too much for them, but when it comes to companies like us, like a life sciences or large enterprises and even small enterprises, but with more products, more analysis that they need to make their marketing experience better, maybe Adobe product is the best suitable.

Incentivized

Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.

Rally Software is well suited for large Agile or scrum teams who do sprints and it helps managing sprints and backlogs. It is well suited for organizations who want visibility into work being done and progress. Suitable for tracking is user stories, defects and release planning. Works well with CI CD too. It would not be suitable for small teams or startups. For teams that don't use agile. Teams who want lightweight tools like Jira. Companies with a limited budget.

Incentivized

• It summarizes large complex data better than any other analytics solution I've dealt with without the need for sampling, gives the right level of detail, does the right level of breakdowns, aggregation. I consistently not only use Adobe Analytics, but I use other data sets and compare against Adobe Analytics. And as I go into Adobe Analytics and compare, as long as I've done the query right and the other systems, they're very, very close. And if anything, with a lot of Adobe's newer products, they've gotten more accurate over time. So that's basically, you asked me what I liked about it. I like that it's accurate. I like that I don't have to do a lot of explaining. There's enough explaining in the world of web analytics to have to go back and explain why data's problematic. And so like I said, provided that the implementation is correct, it's a very easy conversation. Even if people may not like the answer.

Incentivized

• Multiple reports to see website use and behavior
• Allows you to customize reports with days, weeks, months, and years
• You can build out a dashboard to easily view stats from multiple websites in one place
• You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

Incentivized

• There are dashboards that provide friendly and useful metrics at the team, program and portfolio levels which help get an easy and quick visual representation of what's going on.
• Story management made easier, It offers a quick way of quickly entering a number of user stories without losing the overview, by just typing the title and selecting a few attributes directly in the overview screen.
• Sprint management is seamless in CA Agile Central . It allows you to drag stories from the backlog to the sprints and back again. When a story is dragged into an sprint, it automatically checks the velocity for that sprint and indicates how many more story points can be chipped in. No more manual checking needed by scrum master with respect to allocation and team velocity.
• Though CA Agile Central has many inbuilt apps, but it also has an App-SDK that allows you to build free app extensions using JavaScript and HTML. So, as per their needs, teams can customize & build various apps & dashboards.
• Dashboard is an awesome feature which allows you to select and drag panels with all kinds of graphical information about the current sprints and releases.
• It offers tremendous support for scaled Agile & almost all scaling frameworks are supported specifically tuned to SAFe .
• CA Agile Central includes several applications but it also integrates well with Jira, Confluence, Jenkins, Eclipse, Subversion, IBM, HP, Salesforce.com and many other products to allow users to organize projects to their specifications. So you can still use Jira at a team level & CA Agile Central at the program & portfolio level for efficient tracking & management.
• The custom tags are very helpful in segregating the user stories based on the project needs. Even though it's a very small feature, it is very effective ( you will realize why specifically if you are using Jira).
• CA Central Agile enables agile delivery with ease and provides comprehensive features to track time-boxes, Work In Progress items of the forecast increments.
• Backlog management is hassle free since you can either drag and drop your user stories to the desired position on the backlog, or change a setting and manually enter priorities as a number.

• Support. I mentioned this earlier and we don't know what we don't know. Researching the massive amounts of documentation isn't realistic with bandwidth constraints, and our rep getting frustrated with us when we go through what we are seeing is disappointing.
• Education. More please, and designed more towards the "business side". I get with the many many many different implementations (every company is different!), that it's tough, but even a basic of the basics would be nice for situations that everyone is looking at, like the engagement with the merchandising on the home page (or any certain page).

Incentivized

• Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
• Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
• Gotchas around filtering and data validation.
• Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

Incentivized

• User management is pretty basic and could be better. For example more filters and reports and more ability to do mass updates.
• The report generator is very, very basic and is not WYSIWYG. It has limited filters to generate reports. Often a Scrum master will need to export data to Excel or a tool like Crystal Reports to get enhanced reporting capability.

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We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.

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We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.

Incentivized

• To keep connecting my people, platform, and process for faster, smarter, better results.
• Making the right contribution to the community. Use Agile and Lean processes to manage the work of your team.
• Once you have tasted the positive result with Rally Software, you don't want to give up and come back to the old school of development pain any more.

Incentivized

Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.

Incentivized

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

Great UI, recent refresh was terrific. Great graphs and metrics, inline editing for updates, and a multitude of views on sprint progress make for a great team collaboration experience. There is also an active community and forums so that if you do need help, it is readily available

I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.

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We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.

Don’t recall ever being unavailable.

Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within

Incentivized

This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics

The screens render relatively quickly but many actions that you would expect to require a single click require multiple clicks and pop-up windows. The extra windows and clicks make the product feel ponderous.

I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

Incentivized

I've had to use support only one time and my issue was eventually resolved but not because of my ticket--because others complained about the functionality taken away so they brought it back. My ticket was never answered or addressed. So I can't really say much for the support factor for Rally.

Incentivized

It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive

The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

It more or less confirmed that we are using it the way they had in mind. We were hoping for a epiphany in terms of how we could use it better.

They also want to be a go to source for agile processes and have an online resource center. It’s not that great but had a couple of nuggets. It hasn’t really helped us too much and we are not too far off from the classical interpretation of agile.

I would recommend training, in particular for organizations that multiple on-going projects. The product seems optimized for larger, more complex teams and getting proper training on how to configure, administer and use the system would be beneficial

One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.

I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.

Implementation of RALLY services and program satisfaction among various group,... 1) Dev Outcomes: How were our resiliencies, development, learning & practitioners “make them do the work,” but that they ask you to do it “in a way like before. 2) The Ops group: Just wish to make sure any change won't break current production envirements All the stake holders has to be on the same page

Incentivized

Google Analytics comes across more of a reporting tool whereas Adobe Analytics is more of an Enterprise level analytics tool. Contentsquare provides some traffic and flow capabilities but not to the same level as Adobe Analytics. However, Contentsquare's major advantage is its Zoning (Heatmapping), Impact Quantification and Find 'n' Fix modules; none of which are knowingly available in Adobe Analytics.

Incentivized

I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.

Incentivized

Rally and Asana have comparable features and are both valuable project management tools, but Asana's user interface is well-organized and highly intuitive. It's easy to add tasks and collaborators, edit due dates, indicate progress on tasks, close out projects, etc. However, Rally's interface is somewhat cluttered and difficult to navigate. My team ended up choosing Asana over Rally due to these concerns.

Incentivized

Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.

Incentivized

My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.

Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.

Incentivized

Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions

The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful

Incentivized

• Adobe Analytics impacts nearly every aspect of a billion plus dollar revenue eCommerce business. From measuring the impact of new build features to marketing campaigns.
• We are saving substantial money and resource effort by consolidating all of our properties to Adobe Analytics from alternative solutions, at which point we will finally be able to report on Total Digital, rather than disparate reports.
• We support experimentation on every platform and the performance is only known through Adobe Analytics tagging.

Incentivized

• It has helped us gain understanding of what is going on on our website.
• It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
• It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
• It has helped guide our website redesign.

Incentivized

• it helped organizing many of the processes management use to communicate tasks with engineers, and provided detailed charts on the speed/blockage during any iteration
• with time Rally became the main tool we used to track and report tasks/defects in our projects, but frequent service outages made it very hard to continue consider as a reliable solution
• too much features is good, but for engineers a few features (User Stories section, iterations, defects, and Kanban boards) are necessary and the rest is just noise
• Kanban board support is lacking

Incentivized