Adobe Analytics vs. Mixpanel vs. SpyFu

Compared to other products out there, I believe Adobe Analytics is a good all around product to give your business greater insight into your web traffic. It has the ability to drill down into multiple domains and compile a comprehensive dashboard. It could improve the ability to analyze bot activity more.

Incentivized

As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.

Incentivized

If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.

Incentivized

• It summarizes large complex data better than any other analytics solution I've dealt with without the need for sampling, gives the right level of detail, does the right level of breakdowns, aggregation. I consistently not only use Adobe Analytics, but I use other data sets and compare against Adobe Analytics. And as I go into Adobe Analytics and compare, as long as I've done the query right and the other systems, they're very, very close. And if anything, with a lot of Adobe's newer products, they've gotten more accurate over time. So that's basically, you asked me what I liked about it. I like that it's accurate. I like that I don't have to do a lot of explaining. There's enough explaining in the world of web analytics to have to go back and explain why data's problematic. And so like I said, provided that the implementation is correct, it's a very easy conversation. Even if people may not like the answer.

Incentivized

• Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
• The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
• I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
• The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.

Incentivized

• Keeping a tab on competitors organic and inorganic activities
• Helps identify where the competitor is getting the backlinks from.
• Identify competitors top content and the keywords that's bringing them traffic
• Get proper information of their current and past ADS run on Google.

Incentivized

• Support. I mentioned this earlier and we don't know what we don't know. Researching the massive amounts of documentation isn't realistic with bandwidth constraints, and our rep getting frustrated with us when we go through what we are seeing is disappointing.
• Education. More please, and designed more towards the "business side". I get with the many many many different implementations (every company is different!), that it's tough, but even a basic of the basics would be nice for situations that everyone is looking at, like the engagement with the merchandising on the home page (or any certain page).

Incentivized

• Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
• A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.

Incentivized

• As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
• When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.

Incentivized

It's always our business or our agencies. They compel us to look for GA as a simpler tool, so that's why I reduce that one point. We always have that in our mind, but as an enterprise organization, we would like to stick to Adobe.

Incentivized

It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.

Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.

Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.

Incentivized

Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases

Incentivized

SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack

Incentivized

I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.

Incentivized

Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within

Incentivized

I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.

We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.

Incentivized

SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.

Incentivized

It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive

The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.

Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.

One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.

Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.

Google Analytics comes across more of a reporting tool whereas Adobe Analytics is more of an Enterprise level analytics tool. Contentsquare provides some traffic and flow capabilities but not to the same level as Adobe Analytics. However, Contentsquare's major advantage is its Zoning (Heatmapping), Impact Quantification and Find 'n' Fix modules; none of which are knowingly available in Adobe Analytics.

Incentivized

• There was not really any other competitors for this specific use case that had a chance
• We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
• Other solutions out there seemed to be too expensive and this was the most recommended
• Heap seemed to be the best OTHER option but didn't take the time to evaluate

Incentivized

I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.

Incentivized

Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.

Incentivized

My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.

Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.

Incentivized

The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful

Incentivized

• Adobe Analytics impacts nearly every aspect of a billion plus dollar revenue eCommerce business. From measuring the impact of new build features to marketing campaigns.
• We are saving substantial money and resource effort by consolidating all of our properties to Adobe Analytics from alternative solutions, at which point we will finally be able to report on Total Digital, rather than disparate reports.
• We support experimentation on every platform and the performance is only known through Adobe Analytics tagging.

Incentivized

• We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
• We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
• We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.

Incentivized

• Helping us track our ranking.
• It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
• You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!

Incentivized