MatchCraft AdVantage vs. Yahoo DSP
MatchCraft AdVantage vs. Yahoo DSP
Product | Rating | Most Used By | Product Summary | Starting Price |
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MatchCraft | N/A | MatchCraft Advantage is a search engine marketing (SEM) platform for managing many paid advertising campaigns at once, ideally for agencies managing campaigns for a number of small to midsize businesses with their local marketing efforts. To that end it automates many elements of running Google Adwords and Bing Ads campaigns and offers bidding suggestions via Matchcraft's proprietary algorithms. AdVantage Display is a built in set of tools for targeted display ads, and AdVantage Remarketing… | N/A | |
Yahoo DSP | N/A | Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools. | N/A |
MatchCraft AdVantage | Yahoo DSP | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
MatchCraft AdVantage | Yahoo DSP | |
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Top Pros | ||
Top Cons |
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MatchCraft AdVantage | Yahoo DSP | |
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Small Businesses | WordStream Advisor Score 7.0 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
Medium-sized Companies | WordStream Advisor Score 7.0 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | Adobe Advertising Cloud Score 8.9 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
MatchCraft AdVantage | Yahoo DSP | |
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Likelihood to Recommend | 8.0 (1 ratings) | 7.3 (10 ratings) |
MatchCraft AdVantage | Yahoo DSP | |
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Likelihood to Recommend | Matchcraft | Yahoo (Verizon Media) |
Pros | Matchcraft | Yahoo (Verizon Media) |
Cons | Matchcraft | Yahoo (Verizon Media) |
Alternatives Considered | Matchcraft | Yahoo (Verizon Media) |
Return on Investment | Matchcraft | Yahoo (Verizon Media) |
ScreenShots |