Advanced Web Ranking

8 Ratings
Score 6.7 out of 101

Yoast Wordpress SEO Plugins

Top Rated
154 Ratings
Score 8.7 out of 101

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Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
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Yoast Wordpress SEO Plugins

Yoast is well suited for any website or small business trying to sell products or rank higher on search engines. Great content is important, but if SEO is poor, you won't rank. This plugin is probably not needed by anyone with a smaller presence that is looking to just have a personal blog that they share with a few people. There would be no need for the extra code bloat in that case.
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Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
Yoast Wordpress SEO Plugins
7.5
Keyword analysis
Advanced Web Ranking
5.0
Yoast Wordpress SEO Plugins
8.1
Backlink management
Advanced Web Ranking
7.0
Yoast Wordpress SEO Plugins
7.0
SERP ranking tracking
Advanced Web Ranking
7.5
Yoast Wordpress SEO Plugins
8.2
Page grader
Advanced Web Ranking
7.0
Yoast Wordpress SEO Plugins
8.1
Competitive analysis
Advanced Web Ranking
6.5
Yoast Wordpress SEO Plugins
6.7
Site audit / diagnostics
Advanced Web Ranking
7.0
Yoast Wordpress SEO Plugins
7.1
Site recommendations
Advanced Web Ranking
6.0
Yoast Wordpress SEO Plugins
6.5
Task management
Advanced Web Ranking
6.0
Yoast Wordpress SEO Plugins
8.6

SEO Channels

Advanced Web Ranking
7.0
Yoast Wordpress SEO Plugins
8.6
Local SEO
Advanced Web Ranking
7.0
Yoast Wordpress SEO Plugins
8.9
Social SEO
Advanced Web Ranking
6.5
Yoast Wordpress SEO Plugins
8.1
Mobile SEO
Advanced Web Ranking
8.0
Yoast Wordpress SEO Plugins
8.4
Global SEO
Advanced Web Ranking
6.5
Yoast Wordpress SEO Plugins
9.1

SEO Platform & Account Management

Advanced Web Ranking
7.7
Yoast Wordpress SEO Plugins
8.4
Multi-domain support
Advanced Web Ranking
8.0
Yoast Wordpress SEO Plugins
8.0
Integration with web analytics tools
Advanced Web Ranking
7.5
Yoast Wordpress SEO Plugins
8.7

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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  • The Yoast WordPress SEO plug-in makes managing your metadata very easy.
  • The free version is a great tool that enables you to easily put in focus keywords, meta titles, and meta descriptions.
  • The paid version enables you to automatically assess the viability of your page for your focus keywords.
Gwendolyn Kestrel profile photo

Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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  • There are some UI improvements I think could be implemented to make the editing of the title and meta description tags easier to spot (it's very crucial to customize this per page/post).
Jeremy Hawes profile photo

Alternatives Considered

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
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Yoast is essentially a light version of SEMRush combined with WPMU Dev. It features the most important on-page optimization features, while SEMRush and WPMU go into more detail.
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Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • Tough to quantify, but I would assume it's greatly increased organic traffic
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Pricing Details

Advanced Web Ranking

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Yoast Wordpress SEO Plugins

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details