What users are saying about

Ahrefs

Top Rated
76 Ratings

gShift

2 Ratings

Ahrefs

Top Rated
76 Ratings
Score 9.1 out of 101

gShift

2 Ratings
Score 8.6 out of 101

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Likelihood to Recommend

Ahrefs

This is a very comprehensive tool in terms of ability and information it provides. While it won't give you every link a site has, it will give you most of them and will provide you with the most up to date link information for any site compared to all of the other link crawl providers.
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gShift

gShift's pace of development is pretty amazing and they are very responsive to enhancement requests and other feedback on their solutions. gShift is well-suited for an agency environment where multiple clients need the basics in keyword rankings and website analytics and PPC reporting integration. gShift is less suited for a large organizations with multiple properties or web presences that are all integrated but require silos for reporting purposes or any type of parent-child reporting relationship that necessitates reporting at the property level as well as summarized reporting for all properties.
Brandon Kenig profile photo

Feature Rating Comparison

SEO

Ahrefs
8.4
gShift
8.6
Keyword analysis
Ahrefs
9.4
gShift
10.0
Backlink management
Ahrefs
9.5
gShift
6.0
SERP ranking tracking
Ahrefs
9.1
gShift
10.0
Page grader
Ahrefs
8.0
gShift
9.0
Competitive analysis
Ahrefs
9.2
gShift
9.0
Site audit / diagnostics
Ahrefs
8.7
gShift
7.0
Site recommendations
Ahrefs
7.7
gShift
8.0
Task management
Ahrefs
5.6
gShift
10.0

SEO Channels

Ahrefs
8.0
gShift
8.3
Local SEO
Ahrefs
8.2
gShift
10.0
Social SEO
Ahrefs
6.5
gShift
9.0
Mobile SEO
Ahrefs
8.3
gShift
4.0
Global SEO
Ahrefs
9.2
gShift
10.0

SEO Platform & Account Management

Ahrefs
8.6
gShift
7.5
Multi-domain support
Ahrefs
9.1
gShift
5.0
Integration with web analytics tools
Ahrefs
8.1
gShift
10.0

Pros

  • The index of links updates very often
  • The export features allow easy data cross analysis with other data sources
  • The price is well worth the return of service and usefulness
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  • Keyword Rankings - gShift allows you to track keywords by search engine, by device, and by location, giving you side-by-side views how you rank and appear in all use cases. gShift also tracks Google local map rankings, which provides greater insight for businesses with multiple rooftops and locations that want visibility into how customers can find them in different geographical regions of a metro area or on mobile vs. desktop.
  • White-labeled reporting - gShift allows you to run competition reports, keyword ranking reports, and comprehensive web analytics reports that pull in Google Analytics, Google AdWords, and Google Search Console data, making it less likely you have to provide your clients with separate reports from separate, third-party solutions.
  • Custom Dashboards - somewhat similar to Google's dashboard functionality although more limited in scope, you can create custom dashboards to share with members of your organization in real-time or export via PDF.
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Cons

  • Sometimes the index does not pick up current live links for a long time.
  • The cap for data exports is pretty low considering the vastness of a link profile.
  • There should be a feature where you can classify link types by your own parameters.
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  • Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
  • Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.
Brandon Kenig profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

There are some similarities, but ultimately, they're different tools. I really like both, but I prefer Ahrefs. Its layout and organization of data works for my workflow the best
No photo available
gShift is more user-friendly and intuitive, particularly for sharing access with members across your organization who do not have the same level of digital marketing savvy. Additionally, gShift integrates reporting for web analytics, search visibility, social metrics, and PPC in one platform and one reporting tool in a way that the other providers do not.
Brandon Kenig profile photo

Return on Investment

  • Ahrefs allowed us to build smarter SEM strategies and estimate how we ranked against competitors for web traffic
  • Ahrefs' impact on revenue is difficult to measure because it is one tool in a larger suite. Alone, it does not drive leads but supports the efforts of a team to grow traffic.
Amanda Tessier profile photo
  • We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
  • gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.
Brandon Kenig profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Ahrefs Editions & Modules
Ahrefs
Additional Pricing Details

gShift

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
gShift Editions & Modules
gShift
Edition
Brand Professional
$325
Agency Professional
$999
kontextURLs
$199
Influencer Marketing module
$299
Additional Pricing Details
SEO Platform pricing is based on the number of keywords per month. kontextURL pricing is based on the number of clicks registered per month. Influencer Marketing module pricing is based on the number of influencers and/or rosters managed.