What users are saying about

Ahrefs

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Top Rated
95 Ratings
2 Ratings

Ahrefs

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Top Rated
95 Ratings
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Score 9 out of 101
2 Ratings
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Score 8.6 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

The link tracking is great, but we need to test out Moz's new index as well to determine if they have bridged the gap. For organic keywords, I haven't used it in depth, but my feeling has been that SEMrush has more comprehensive data in this area. I could be wrong about that though.
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gShift

gShift's pace of development is pretty amazing and they are very responsive to enhancement requests and other feedback on their solutions. gShift is well-suited for an agency environment where multiple clients need the basics in keyword rankings and website analytics and PPC reporting integration. gShift is less suited for a large organizations with multiple properties or web presences that are all integrated but require silos for reporting purposes or any type of parent-child reporting relationship that necessitates reporting at the property level as well as summarized reporting for all properties.
Brandon Kenig profile photo

Feature Rating Comparison

SEO

Ahrefs
8.0
gShift
8.6
Keyword analysis
Ahrefs
9.2
gShift
10.0
Backlink management
Ahrefs
9.3
gShift
6.0
SERP ranking tracking
Ahrefs
8.7
gShift
10.0
Page grader
Ahrefs
8.0
gShift
9.0
Competitive analysis
Ahrefs
9.1
gShift
9.0
Site audit / diagnostics
Ahrefs
7.6
gShift
7.0
Site recommendations
Ahrefs
6.9
gShift
8.0
Task management
Ahrefs
5.0
gShift
10.0

SEO Channels

Ahrefs
7.6
gShift
8.3
Local SEO
Ahrefs
8.0
gShift
10.0
Social SEO
Ahrefs
6.1
gShift
9.0
Mobile SEO
Ahrefs
7.3
gShift
4.0
Global SEO
Ahrefs
8.9
gShift
10.0

SEO Platform & Account Management

Ahrefs
8.1
gShift
7.5
Multi-domain support
Ahrefs
8.8
gShift
5.0
Integration with web analytics tools
Ahrefs
7.4
gShift
10.0

Pros

  • Keyword Tracking - This is awesome because if you have specific keywords you want to rank for, Ahrefs has an awesome tracking tool that allows you to track just those keywords.
  • Site Audit - This is a new feature and it works wonders, this will help you to see if there are any on-page seo issues with your site like load speeds or redirects that go into a never ending loop.
  • Keyword Research - This feature allows you to check Keyword Difficulty, Cost Per Click and Volume of keywords. This is a great tool for researching what to write about.
  • Backlink Checker - Ahrefs updates almost daily with new backlink data so you are able to get a clear picture of who is linking back to you.
Sa El profile photo
  • Keyword Rankings - gShift allows you to track keywords by search engine, by device, and by location, giving you side-by-side views how you rank and appear in all use cases. gShift also tracks Google local map rankings, which provides greater insight for businesses with multiple rooftops and locations that want visibility into how customers can find them in different geographical regions of a metro area or on mobile vs. desktop.
  • White-labeled reporting - gShift allows you to run competition reports, keyword ranking reports, and comprehensive web analytics reports that pull in Google Analytics, Google AdWords, and Google Search Console data, making it less likely you have to provide your clients with separate reports from separate, third-party solutions.
  • Custom Dashboards - somewhat similar to Google's dashboard functionality although more limited in scope, you can create custom dashboards to share with members of your organization in real-time or export via PDF.
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Cons

  • The fee only covers a single user license. Other tools (that cost less, at that) will allow multiple users. Right now the delta isn't high enough for me to switch, but if I had to consider a larger team we may give up the tool.
Evan Kubitschek profile photo
  • Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
  • Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.
Brandon Kenig profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
We use it daily, no need to change a good thing
Clinton Dugan profile photo
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I like Ahrefs because its index of backlinks is fresher than SEMRush and the way of presenting information is a lot more convenient and versatile than Majestic. Also, I like the fact that it's mostly focused on SEO vs. the broader approach that SEMRush takes.
No photo available
gShift is more user-friendly and intuitive, particularly for sharing access with members across your organization who do not have the same level of digital marketing savvy. Additionally, gShift integrates reporting for web analytics, search visibility, social metrics, and PPC in one platform and one reporting tool in a way that the other providers do not.
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Return on Investment

  • Thank to Ahrefs we increased visibility of our top infographic articles on Funders and Founders.
Mark Vital profile photo
  • We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
  • gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.
Brandon Kenig profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Ahrefs Editions & Modules
Ahrefs
Additional Pricing Details

gShift

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
gShift Editions & Modules
gShift
Edition
Brand Professional
$325
Agency Professional
$999
kontextURLs
$199
Influencer Marketing module
$299
Additional Pricing Details
SEO Platform pricing is based on the number of keywords per month. kontextURL pricing is based on the number of clicks registered per month. Influencer Marketing module pricing is based on the number of influencers and/or rosters managed.