What users are saying about
36 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.2 out of 100
Based on 36 reviews and ratings
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.6 out of 100
Based on 3 reviews and ratings
Likelihood to Recommend
Alexa
I would definitely recommend--and have recommended--Alexa to any one of my colleagues. She is just too versatile for anyone not to absolutely love!
Program Support Assistant
The F.I.N.D DesignNon-profit Organization Management, 1-10 employees
Visitor Queue
It's well suited for tracking where people are coming from to get to your website and this can then be used to improve your website, track PPC, etc.
Director of Sales & Marketing
Hotel Internet ServicesWireless, 11-50 employees
Pros
Alexa
- It sources website analytics for most websites we're interested in tracking.
- Each website's dashboard is easy to understand and pull numbers from.
- We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.

Verified User
Director in Marketing
Public Relations and Communications Company, 11-50 employeesVisitor Queue
- It was able to identify a fair amount of companies on our site
- The UX/UI was clean and easy to read
- The data came in nearly real-time

Verified User
Manager in Marketing
Computer Software Company, 11-50 employeesCons
Alexa
- Hidden costs may end up losing lot of money, Pricing model is not good
- API calls fail sometimes
- Website suggestions are irrelevant sometimes
Research and Data Analyst
Benzara Inc.Internet, 51-200 employees
Visitor Queue
- Having all websites combined into one so you don't have to add filters to each one separately
- The buttons should be a little clearer (maybe use words instead of buttons) so it's easier to find where things are on the site
Director of Sales & Marketing
Hotel Internet ServicesWireless, 11-50 employees
Support Rating
Alexa
Alexa 9.0
Based on 3 answers
It is well structured for Internet analytics and traffic data.
Voice User Experience Specialist
KeyringCorp.coInternet, 11-50 employees
Visitor Queue
No score
No answers yet
No answers on this topic
Alternatives Considered
Alexa
If you want to focus only on your own web analytics, then Google Analytics is the way to go as no product will give you more accurate data. However, what Google Analytics cannot do is the competitive analysis functionality, which is where a product like Alexa comes in. It's about on par with SimilarWeb in many ways, they just go about the analytics in slightly different ways. Really, it comes down to personal preference as to which you prefer. Thankfully both offer free trials so you can test out the platforms before fully committing. SimilarWeb may be a bit better in terms of mobile web data.
Senior Communications Specialist
City of OlatheGovernment Administration, 501-1000 employees
Visitor Queue
We haven't made a selection but are leaning toward KickFire and LeadLander because it provides anonymous unidentified and identified user behavior.

Verified User
Manager in Marketing
Computer Software Company, 11-50 employeesReturn on Investment
Alexa
- I am ready to write a full blown Alexa skill application to make money
- I got exposed to the Web development environment of Amazon web service by learning Alexa
Digital Marketing Intern
John English CoachingEntertainment, 501-1000 employees
Visitor Queue
- I am assuming it will help bring in more leads for us, which will increase sales
- Make our marketing dollars are more effective
Director of Sales & Marketing
Hotel Internet ServicesWireless, 11-50 employees
Screenshots
Pricing Details
Alexa
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Alexa Editions & Modules
—
Additional Pricing Details
—Visitor Queue
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Visitor Queue Editions & Modules
Edition
100 Leads Per Month | $39.00 |
---|---|
300 Leads Per Month | $79.00 |
500 Leads Per Month | $99.00 |
1000 Leads Per Month | $169.00 |
2000 Leads Per Month | $249.00 |