TrustRadius

Amazon Marketing Cloud vs. Comscore Media Metrix Multi-Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Marketing Cloud
Score 9.1 out of 10
N/A
To help advertisers understand how their marketing performs across media such as search, display, video, and audio, Amazon Advertising is introducing Amazon Marketing Cloud (AMC)—a holistic measurement and analytics solution currently in beta for eligible advertisers. AMC is built on Amazon Web Services (AWS).N/A
Comscore Media Metrix Multi-Platform
Score 8.0 out of 10
N/A
Comscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers person-level reporting across all devices and screens on all forms of digital…N/A
Pricing
Amazon Marketing CloudComscore Media Metrix Multi-Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Amazon Marketing CloudComscore Media Metrix Multi-Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Amazon Marketing CloudComscore Media Metrix Multi-Platform
Top Pros
Top Cons
Best Alternatives
Amazon Marketing CloudComscore Media Metrix Multi-Platform
Small Businesses
TapClicks
TapClicks
Score 9.2 out of 10
Talkwalker
Talkwalker
Score 8.6 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 9.2 out of 10
Talkwalker
Talkwalker
Score 8.6 out of 10
Enterprises
Alteryx
Alteryx
Score 9.0 out of 10
Talkwalker
Talkwalker
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amazon Marketing CloudComscore Media Metrix Multi-Platform
Likelihood to Recommend
-
(0 ratings)
7.0
(2 ratings)
User Testimonials
Amazon Marketing CloudComscore Media Metrix Multi-Platform
Likelihood to Recommend
Amazon AWS
No answers on this topic
Comscore
Comscore is one of the leaders in the space when it comes to cross-channel planning/reporting tools. They are priced less premium compared to other providers who have the same capabilities. I like how there is a single identifier for users where we can measure holistically across different media channels for publishers
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Read full review
Pros
Amazon AWS
No answers on this topic
Comscore
  • Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
  • The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
  • Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.
Verified User
Anonymous
Read full review
Cons
Amazon AWS
No answers on this topic
Comscore
  • Overall platform interface.
  • Faster reporting.
  • More partners need to be added for analysis.
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Read full review
Alternatives Considered
Amazon AWS
No answers on this topic
Comscore
comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective.
Verified User
Anonymous
Read full review
Return on Investment
Amazon AWS
No answers on this topic
Comscore
  • It has allows for us to streamline our partner mix.
  • Provides us with easy reporting for clients.
  • Gives us one planning tool.
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Read full review
ScreenShots