Antavo Enterprise Loyalty Cloud vs. Emarsys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Antavo Enterprise Loyalty Cloud
Score 6.1 out of 10
N/A
Antavo is an Enterprise Loyalty Cloud, providing technology to manage experience-based, paid, and lifestyle loyalty programs online, in-store, or on mobile. Antavo’s no-code, API-centric platform makes the loyalty program experience customizable so loyalty and marketing teams can run their program internally, without IT help. The vendor states Antavo invests 60% of its revenue into its product and issues quarterly product releases. Antavo helps global clients like BMW, KFC or…N/A
Emarsys
Score 7.5 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Pricing
Antavo Enterprise Loyalty CloudEmarsys
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Antavo Enterprise Loyalty CloudEmarsys
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredRequired
Additional Details
More Pricing Information
Community Pulse
Antavo Enterprise Loyalty CloudEmarsys
Top Pros
Top Cons
Features
Antavo Enterprise Loyalty CloudEmarsys
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Antavo Enterprise Loyalty Cloud
-
Ratings
Emarsys
6.6
8 Ratings
16% below category average
WYSIWYG email editor00 Ratings7.06 Ratings
Dynamic content00 Ratings8.06 Ratings
Ability to test dynamic content00 Ratings4.17 Ratings
Landing pages00 Ratings8.03 Ratings
A/B testing00 Ratings7.17 Ratings
Mobile optimization00 Ratings6.17 Ratings
Email deliverability reporting00 Ratings6.58 Ratings
List management00 Ratings4.68 Ratings
Triggered drip sequences00 Ratings7.75 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Antavo Enterprise Loyalty Cloud
-
Ratings
Emarsys
6.5
5 Ratings
17% below category average
Lead nurturing automation00 Ratings6.05 Ratings
Lead scoring and grading00 Ratings7.04 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Antavo Enterprise Loyalty Cloud
-
Ratings
Emarsys
6.9
8 Ratings
8% below category average
Dashboards00 Ratings7.58 Ratings
Standard reports00 Ratings7.08 Ratings
Custom reports00 Ratings6.17 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Antavo Enterprise Loyalty Cloud
-
Ratings
Emarsys
6.8
7 Ratings
11% below category average
API00 Ratings6.57 Ratings
Role-based workflow & approvals00 Ratings6.14 Ratings
Customizability00 Ratings5.57 Ratings
Integration with Salesforce.com00 Ratings7.14 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.02 Ratings
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User Ratings
Antavo Enterprise Loyalty CloudEmarsys
Likelihood to Recommend
9.0
(1 ratings)
7.4
(11 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(2 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
Antavo Enterprise Loyalty CloudEmarsys
Likelihood to Recommend
Antavo
It is well suited as a fashion and accessories industry customer loyalty programme platform. It is also a well organized way of managing reports and campaigns. It is also very suitable for low-budget programmes and we are satisfied with the services. So it is very suitable for my requirements.
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SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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Pros
Antavo
  • Extremely user friendly.
  • Contributes advice and help consistently.
  • Great feedback and assistance.
  • Great for optimizing campaigns and conversions.
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SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
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Cons
Antavo
  • Can't access through mobile devices.
  • Sometimes uploading files doesn't work.
  • Regional languages are not supported in app.
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SAP
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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Likelihood to Renew
Antavo
No answers on this topic
SAP
We have no intention of changing Emarsys
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Usability
Antavo
Overall usability is very satisfying and it is a good systematic user experience, all the systems having some issues so it is also having issues in the system. But it makes some of our campaigns easily manageable and you can get the best return on investment on our campaigns. It is also very easy to manage too.
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SAP
No answers on this topic
Support Rating
Antavo
Customer support is not well organised and you can make many efforts to get the resolution. For email or phone support you have to have the patience to deal with the support team, also if you submit a query the responding time is usually high.
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SAP
No answers on this topic
Alternatives Considered
Antavo
No answers on this topic
SAP
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
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Return on Investment
Antavo
  • Easily track all the activities on your campaign.
  • Great user behavior tracking.
  • Reporting is very good with special requirements.
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SAP
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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ScreenShots

Antavo Enterprise Loyalty Cloud Screenshots

Screenshot of Antavo is a pure-play loyalty program technology vendor.Screenshot of Antavo’s no-code Workflows tool has a visual editor, so creating, running, and modifying loyalty campaigns & offers requires neither coding nor help from the IT department.Screenshot of A comprehensive look at a member’s stats, transaction and reward history inside the loyalty platform. Antavo’s Customer Insights helps to answer these questions.Screenshot of Antavo provides a variety of gamification elements and makes it easier for clients to set up their gamified loyalty program.Screenshot of Build and manage a reward catalog in Antavo’s Back-office, to allow users to ffer a range of incentives, including experiential rewards, coupons, vouchers, products or even services.Screenshot of Antavo’s platform offers a built-in editor for Mobile Passes that can be used without a learning curve. The editor is integrated with both Android & iOS platforms.