Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
lemlist
Score 8.4 out of 10
N/A
lemlist is an outreach platform that helps to start conversations that get replies from prospects. Sales teams of all sizes, startups, lead gen agencies, and entrepreneurs can use lemlist to grow relationships with their customers.
$59
per month per seat
Outreach
Score 8.3 out of 10
N/A
Outreach is an agentic AI platform for revenue teams that infuses purpose-built agents, conversation intelligence, and assistive insights to power use cases across revenue motions, from new logo prospecting to expansions, deal acceleration, driving retention, and forecasting.N/A
Pricing
Apollo.iolemlistOutreach
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Email outreach
$59
per month per seat
Sales engagement
$99
per month per seat
Outbound agency
Custom Quote
No answers on this topic
Offerings
Pricing Offerings
Apollo.iolemlistOutreach
Free Trial
YesYesNo
Free/Freemium Version
YesNoNo
Premium Consulting/Integration Services
YesNoYes
Entry-level Setup FeeOptionalNo setup feeOptional
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.iolemlistOutreach
Considered Multiple Products
Apollo.io
Chose Apollo.io
I just did the trial so this question in not relevant.
Chose Apollo.io
We ended up going with Outreach recently, although Apollo was excellent for us in the beginning. I honestly miss using Apollo's sidebar functionality that worked seamlessly with LinkedIn and LinkedIn Sales Navigator. The new workflow we have with DiscoverOrg to Outreach is not …
lemlist
Chose lemlist
We switched because lemlist was something that our manager had used in the past in his last org. and he recommended us to go for a trial version to make the final decision of which services we want to use. Lemlist was equally good and was a cheaper alternative, as we are a …
Chose lemlist
lemlist has elite UX/UI, better deliverability, and the best customer support when compared to the competition
Outreach
Chose Outreach
I would say it's pretty comparable. I think Outreach is probably more robust and customizable.
Chose Outreach
In order of what my choices would be with the options above:
Apollo, Salesloft, Outreach, Unify, Amplemarket
In my opinion, Apollo is terrible and the only reason it is still solvent is that startups with no money need a solution to have some sort of data enrichment and have a …
Chose Outreach
Outreach is a great tool, but it may not be the most effective one. It is very cost-effective, but teams can easily outgrow outreach. Outreach is more sophisticated than Salesloft. However, Apollo is far more refined and more in-depth from a functionality standpoint. I would …
Chose Outreach
Outreach has better email deliverability and brand reputation compared to its competitors. The pricing and licensing model also fits in with our requirements. Importantly, our leadership and sales teams recommend using Outreach, as they are comfortable with the platform due to …
Chose Outreach
Salesforce, Apollo, and HubSpot offer similar capabilities, but they simply don't meet the needs. They're more useful for other processes. But for specifically doing outreach as an AE or BDR, Outreach has everything you need. The integrations are great, the software is easy to …
Chose Outreach
Outreach is vastly superior to other sales engagement platforms, because it's easy to use and effective to track engagement
Chose Outreach
Outreach is more detailed and in depth than Apollo. The only reasons why I really liked Apollo was the UI and being able to research companies within the app- however, we use Zoominfo for reaching out now and it is better with more information. Outreach connects to ZI and …
Chose Outreach
I chose Outreach simply because it just works. ZenProspect was a hassle and didn't have throttling (and was full of bugs), and Beamery was just a bit too basic for what we were looking for. Outreach has all the automated features we were looking for to make outbound sales as …
Features
Apollo.iolemlistOutreach
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.1
186 Ratings
4% above category average
lemlist
-
Ratings
Outreach
-
Ratings
Advanced search8.4181 Ratings00 Ratings00 Ratings
Identification of new leads8.2182 Ratings00 Ratings00 Ratings
List quality7.8184 Ratings00 Ratings00 Ratings
List upload/download8.4173 Ratings00 Ratings00 Ratings
Ideal customer targeting7.9180 Ratings00 Ratings00 Ratings
Load time/data access8.1182 Ratings00 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
184 Ratings
5% above category average
lemlist
-
Ratings
Outreach
-
Ratings
Contact information8.2184 Ratings00 Ratings00 Ratings
Company information8.4184 Ratings00 Ratings00 Ratings
Industry information8.0182 Ratings00 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
182 Ratings
5% above category average
lemlist
-
Ratings
Outreach
-
Ratings
Lead qualification process7.8166 Ratings00 Ratings00 Ratings
Smart lists and recommendations7.5166 Ratings00 Ratings00 Ratings
Salesforce integration8.2106 Ratings00 Ratings00 Ratings
Company/business profiles8.1173 Ratings00 Ratings00 Ratings
Alerts and reminders7.7155 Ratings00 Ratings00 Ratings
Data hygiene7.5173 Ratings00 Ratings00 Ratings
Automatic data refresh7.5164 Ratings00 Ratings00 Ratings
Tags7.8139 Ratings00 Ratings00 Ratings
Filters and segmentation8.2168 Ratings00 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
159 Ratings
3% above category average
lemlist
-
Ratings
Outreach
-
Ratings
Sales email templates7.6158 Ratings00 Ratings00 Ratings
Append emails to records7.9146 Ratings00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Apollo.io
-
Ratings
lemlist
9.3
4 Ratings
20% above category average
Outreach
-
Ratings
Lead nurturing automation00 Ratings9.64 Ratings00 Ratings
Lead scoring and grading00 Ratings8.93 Ratings00 Ratings
Data quality management00 Ratings9.34 Ratings00 Ratings
Automated sales alerts and tasks00 Ratings9.14 Ratings00 Ratings
Automated follow-ups00 Ratings9.44 Ratings00 Ratings
Lead segmentation and distribution00 Ratings9.23 Ratings00 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Apollo.io
-
Ratings
lemlist
9.3
4 Ratings
22% above category average
Outreach
-
Ratings
Integrations with advertising platforms00 Ratings10.02 Ratings00 Ratings
Integrations with CRMs00 Ratings9.34 Ratings00 Ratings
Integrations with data storage tools00 Ratings9.13 Ratings00 Ratings
Integrations with lead automation tools00 Ratings8.94 Ratings00 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Apollo.io
-
Ratings
lemlist
9.5
3 Ratings
14% above category average
Outreach
-
Ratings
KPI analytics00 Ratings9.33 Ratings00 Ratings
Drop-off analytics00 Ratings10.02 Ratings00 Ratings
A/B tests00 Ratings9.33 Ratings00 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Apollo.io
-
Ratings
lemlist
9.4
4 Ratings
12% above category average
Outreach
-
Ratings
Drag & Drop editing00 Ratings9.52 Ratings00 Ratings
Branding customization00 Ratings9.22 Ratings00 Ratings
Different question types00 Ratings10.02 Ratings00 Ratings
Conditional logic paths00 Ratings9.33 Ratings00 Ratings
Embedded calculations00 Ratings10.01 Ratings00 Ratings
Form templates00 Ratings9.52 Ratings00 Ratings
Custom code00 Ratings10.01 Ratings00 Ratings
Web embedding00 Ratings10.01 Ratings00 Ratings
Mobile responsiveness00 Ratings9.13 Ratings00 Ratings
Date picker00 Ratings8.73 Ratings00 Ratings
File upload00 Ratings9.52 Ratings00 Ratings
Dynamic content00 Ratings8.52 Ratings00 Ratings
User Ratings
Apollo.iolemlistOutreach
Likelihood to Recommend
8.6
(207 ratings)
9.3
(4 ratings)
8.5
(254 ratings)
Likelihood to Renew
8.7
(5 ratings)
7.0
(1 ratings)
8.5
(11 ratings)
Usability
8.3
(178 ratings)
9.3
(4 ratings)
8.3
(204 ratings)
Availability
-
(0 ratings)
-
(0 ratings)
8.2
(1 ratings)
Performance
-
(0 ratings)
-
(0 ratings)
9.1
(1 ratings)
Support Rating
7.0
(6 ratings)
-
(0 ratings)
9.5
(25 ratings)
In-Person Training
-
(0 ratings)
-
(0 ratings)
8.2
(1 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
4.5
(3 ratings)
Configurability
-
(0 ratings)
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
-
(0 ratings)
8.6
(53 ratings)
User Testimonials
Apollo.iolemlistOutreach
Likelihood to Recommend
Apollo.io
I would place it as a 7, though it wouldn't really rate that way for any one person; it is a natural to start building an outbound business around, but one that you are likely to outgrow once you have a fair amount of data on your ideal customer profile and need higher quality pipeline data.
Read full review
lemlist
Well Suited Scenarios - 1. To generate a lead base or cliental. 2. To get the email addresses and the social media accounts of people who might be relevant for your business like Linkeln accounts of people. 3. You can directly send leads to lemlist via Linkedln Area's of improvement - 1. Having a detailed and more diverse filter to find leads. 2. I would like to use lemlist as a crm tool.
Read full review
Outreach
Outreach has made a huge impact to our business. As with any software, the key is in the implementation and making sure that all reps are onboarded and trained effectively to maximise the platforms capability. We have a sales team of 35, which includes customer success, whilst the platform may be suited for a larger business, for a company of this size this has been ideal
Read full review
Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
lemlist
  • Elite Inbox Deliverability
  • Simple Cold Email Campaign Setup
  • Rapid Customer Support
Read full review
Outreach
  • Sequencing -- setting up automated to-do lists so sellers can simply log in and run through their call and email tasks efficiently.
  • Templates/snippets -- we have dozens and dozens, really useful to systematize our communications around feature sets, pricing, etc.
  • Reporting -- super simple to get reporting on how sequences are performing, overall rep activity week over week, etc.
Read full review
Cons
Apollo.io
  • There are certain features about prospecting that require updates. For example, if people switch organisations, it should be automatically requesting the new email or new contact data for a particular contact in order to be updated in the system
  • The lead databases that are created if their new addition should automatically be updated in the list that I created with Apollo.io
Read full review
lemlist
  • Cost is higher than other tools.
  • Platform hangs sometimes.
  • Innovation in features as competition grows.
  • Increase personalization options
Read full review
Outreach
  • It is not very clear how to use the automated info-filler logic provided to customize emails and outreach to each prospect and account. More in-app guidance on that would be invaluable.
  • I wish my Outreach program didn't sign me out so frequently; I have to sign in multiple times a day.
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
lemlist
There are a lot of cold email solutions on the market, and Lemlist is one of the more expensive solutions. However, Lemlist is a strong contender due to the fact you can do mulri-channel and gather prospect data so easily and effectively
Read full review
Outreach
It's a strong tool that helps our sales development team manage a large number of qualified leads. The sequence framework ensures that every lead receives enough contact attempts that we have confidence that we're not abandoning our prospecting too early without the overhead of managing those activities manually.
Read full review
Usability
Apollo.io
Apollo.io does provide campaign setup help and made my SDRs team's life easier, with the use of lead enrichment, lead distribution, I can manage my team from a single dashboard. It also comes with CRM that helps me navigate the progress on leads and what my SDRs progress.
Read full review
lemlist
I give these rating because i am a witness itself. So 10 as always this tool is perfect and i would love to use it more over the coming years and to see this upgrade more and add more features, So far now it really helps my business generating ROI and our investment, So far its our own backbone for our Email Marketing and Everything about GTM's.
Read full review
Outreach
Overall, Outreach is usable and scalable across team sizes. The only reason I give a nine and not a 10 is that there are improvements that can be made within the reporting feature. It is usable, but not everyone can easily self-learn the best practices. At times, it may require building 2-3 reports and then using a VLOOKUP in Excel to achieve the desired outcome.
Read full review
Reliability and Availability
Apollo.io
No answers on this topic
lemlist
No answers on this topic
Outreach
In our years as Outreach customers, I can count the number of outages we've experienced on one hand. Generally, outages have been very brief and have not completely frozen our access to the platform. Scheduled maintenance is always proactive communicated and the hours never interfere with standard business hours or scheduled sequences.
Read full review
Performance
Apollo.io
No answers on this topic
lemlist
No answers on this topic
Outreach
Outreach's performance overall is very high quality. Pages load right away. Occasionally it might take a minute to generate a report, but not any slower than in other platforms I've used. Outreach is integrated into many of our other tools and seems to be a very clean integration. Everything runs very quickly.
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
lemlist
No answers on this topic
Outreach
There is almost zero customer support. What they do offer is a live chat feature which is active during "normal" business hours which is nice for instant inquiries if someone is available. However, you do not have a dedicated representative to address questions or concerns and their billing process is confusing and messy without any support.
Read full review
In-Person Training
Apollo.io
No answers on this topic
lemlist
No answers on this topic
Outreach
We were trained in person and it was very easy to understand. And if we missed any pointers there was more training given to us. So i always like this tool. The drafts were also prepared for us to sync outreach with our devices so it was straightforward. Highly recommend
Read full review
Online Training
Apollo.io
No answers on this topic
lemlist
No answers on this topic
Outreach
Lots of attention from the Outreach training team, with a great willingness to customize to our needs. To be clear, you get out what you put in. If you don't work with them, you'll get cookie-cutter training. But we asked for a lot of customization, and they delivered what we asked for.
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Implementation Rating
Apollo.io
No answers on this topic
lemlist
No answers on this topic
Outreach
I expected more assistance in connecting Outreach with Salesforce. We have a basic connection, but many fields were left without a sync. We can apparently sync data without adding the app into Salesforce, but believe we could get more functionality with a better integration. The basics of setting up our sequences and using Outreac to run them was was fine.
Read full review
Alternatives Considered
Apollo.io
All of these platforms are good and offer valuable tools, but where Apollo.io is different is how this one platform does the job of several different ones. It is nice not having to use multiple platforms to get things done and makes integration and analytics issues occur less often. It is user friendly and constantly working to improve.
Read full review
lemlist
We switched because lemlist was something that our manager had used in the past in his last org. and he recommended us to go for a trial version to make the final decision of which services we want to use. Lemlist was equally good and was a cheaper alternative, as we are a startup the overall cost of using a service is also something we need to keep in mind.
Read full review
Outreach
Salesforce, Apollo, and HubSpot offer similar capabilities, but they simply don't meet the needs. They're more useful for other processes. But for specifically doing outreach as an AE or BDR, Outreach has everything you need. The integrations are great, the software is easy to use, the capabilities are well thought out, and it just makes your life/work a lot easier.
Read full review
Scalability
Apollo.io
No answers on this topic
lemlist
No answers on this topic
Outreach
When I first joined the company we were a sales team of 10. Over the last 4 years we have grown to 30 and have used Outreach the entire time. Everyone uses Outreach and it works for virtually any size business. The seat model works perfectly for any size company plus Outreach can handle hundreds of thousands of emails being sent out. We never have to worry about throttling or any type of lag time based on usage. This is key when scaling.
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Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
Read full review
lemlist
  • Higher Inbox Deliverability
  • Better Speed to Lead
  • Overall User Satisfaction
Read full review
Outreach
  • Features for booking a meeting are nice, especially with the transition to different time zones.
  • Calling is a nice feature, and it's good that I can hop around outreach while in the call when pulling up info.
  • Task creation is also a good feature.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

Outreach Screenshots

Screenshot of Outreach’s pipeline management capabilities, which help sales and revenue operations leaders assess pipeline quantity, quality, and maturity. Built-in win modeling helps leaders spot risk early for every team and seller to ensure there is enough coverage to deliver on their goals.Screenshot of Kaia, Outreach’s conversation intelligence solution, used to automatically take notes, flag action items, summarize meetings, and receive in-the-moment product and competitive information so you can nail every sales meeting.Screenshot of Outreach Research Agent, which automatically uncovers targeting signals from conversations, engagements, and public sources to drive your account strategy and ensure every touchpoint is timely, relevant, and focused on the right accounts.Screenshot of the Revenue Agent, which helps sales leaders optimize team efficiency, generate more conversations and improve pipeline predictability.Screenshot of the Outreach Deal Agent, which eliminates the burden of manual updates by surfacing AI-recommended changes to opportunity fields. AI deal management helps maintain pipeline health while keeping reps focused and sales teams aligned.Screenshot of the Personalization Agent, used to turn research and buyer context into simple, effective messages that convert, then deliver messaging that resonates across every channel.