Apollo.io vs. LinkedIn Sales Navigator vs. Oracle CPQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
LinkedIn Sales Navigator
Score 8.6 out of 10
N/A
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
$79.99
per month
Oracle CPQ
Score 4.5 out of 10
N/A
Oracle CPQ is a cloud-based application that helps sellers configure the right mix of products or services and create accurate, professional quotes to quickly meet their customers’ pricing needs.
$240
per month per user
Pricing
Apollo.ioLinkedIn Sales NavigatorOracle CPQ
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Professional
$79.99
per month
Team
$134.99
per license
Enterprise
Contact sales team
CPQ Pricing
$240.00
per month per user
Offerings
Pricing Offerings
Apollo.ioLinkedIn Sales NavigatorOracle CPQ
Free Trial
YesNoNo
Free/Freemium Version
YesNoNo
Premium Consulting/Integration Services
YesNoNo
Entry-level Setup FeeOptionalNo setup feeNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioLinkedIn Sales NavigatorOracle CPQ
Considered Multiple Products
Apollo.io
Chose Apollo.io
In terms of Apollo.io, the easiest part is its integration and versatility in handling data. LinkedIn NAVIGATOR, on the other hand, is also a decent tool, but it’s significantly more expensive than Apollo.io and Lusha, especially when considering a decent set of data. However, …
Chose Apollo.io
On LinkedIn - It is not as personalised/granular. You can only look for prospects with industries which tend to be quite vague. Apollo.io allows Keywords which makes the search I want a lot more accurate. It also doesn't have email or call integration. I like to have everything …
Chose Apollo.io
Major differentiator is the cost and accuracy of data. While other tools solves the purpose too, Apollo.io in specific gives better data which is more accurate and cheaper. They also have a startup program which gives 50% discount to startup’s with less employees which supports …
Chose Apollo.io
ZoomInfo had great data but the price was insane for what we needed. Lusha was cheaper but too limited we still had to use other tools for outreach and tracking. Apollo.io basically gave us the best of all products good data, built-in sequences, CRM sync, and automation all in …
Chose Apollo.io
Apollo.io is use friendly also interface is great and understand. It gives us the precise data which we usually expect
Chose Apollo.io
Salesloft to be exact is only a scheduling tool with having a kind of similar features like Apollo.io in context of sequences.
in Salesloft there is cadence which is very similar to sequence in Apollo.io and it also works seamlessly but on the contrary it does not have …
Chose Apollo.io
Apollo has a built-in customer and contact base. That was the major point.
Chose Apollo.io
I have not used other products.
Chose Apollo.io
Apollo.io has a mid tier dialer that I was looking to replace. Ultimately, I never replaced Apollo.io's dialer because it was really nice to just have one single tool that everything worked through, and never had to transfer data or call logs between platforms.
Chose Apollo.io
Apollo.io stacks up against other interfaces because of its overall all in one prospecting tool capabilities right from account identification to end to end reachout to leads no other prospecting tool provides such wide range of features for a bd reachout. It's a …
Chose Apollo.io
In terms of everything Apollo.io was very user friendly and was more accurate. The data received was on point and we did get more contact and email data from Apollo.io rather than Linkedin. The value for money was way better than the platforms we tried.
Chose Apollo.io
Apollo was a combination of Salesloft (outreach software) and ZoomInfo (B2B contact information). Apollo ended up being the perfect solution, and well-priced for the value!
Chose Apollo.io
In my experience, LinkedIn SN is slow, awful UI, I still don't know how do you access email (if ever possible), basicslly useless in my case
Chose Apollo.io
Neither of the services I've previously used have been adept at giving me accurate contact information, or helping me to reach out to the folks I'm interested in speaking with. These tools don't help me be more efficient or save time. They might work with brute force, but …
Chose Apollo.io
ZoomInfo's sequencing is very early in development so there aren't any management tools yet and it's pretty buggy. Apollo's sequencing is much more flexible, easy to use and feature-rich. LinkedIn Sales Nav is awful for searches, no sequencing or email or contact data. It's …
Chose Apollo.io
Access to data, enabling the ability to find leads and contacts at scale, is the primary driver.
Chose Apollo.io
I researched what would be best for small medtech startups and Apollo.io was the top choice. The other's begin to get too pricey for advanced features. For a little over $100/month, you can get a lot done with Apollo.io. I have not used the others so I can't really compare too …
Chose Apollo.io
Outreach usability is better but it only does one thing.
Chose Apollo.io
ZoomInfo:
While ZoomInfo is amazing when it comes to data quality, especially in North America, it's limited in terms of all round features.
Chose Apollo.io
Apollo.io is a better product. Better valid email addresses
Chose Apollo.io
I honestly really liked ZoomInfo and how it was set up. It also had a lot of data, the reason we went with Apollo.io was because for a small company like ours the price was much better. Something I really liked that ZoomInfo had was an Org Chart that allowed you to see everyone …
LinkedIn Sales Navigator
Chose LinkedIn Sales Navigator
Sales navigator is a good platform however there aspects where Apollo.io and Lusha enrich the prospecting quality, When you used together does give you the best possible results
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator is the best at finding leads, in my opinion. However, it's not the best at finding contact information. You need a combination of ZoomInfo + LinkedIn Sales Navigator + Outreach in order to actually contact leads. Apollo.io does all of that for you in …
Chose LinkedIn Sales Navigator
We preferred LinkedIn Sales Navigator because of its brand recognition, brand value and preference among our sales and marketing leadership to use the product. The price was a bit on the higher side but we still chose it over competitors because we were getting lot more value …
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator has direct access to LinkedIn data, so its data is first-hand and very accurate compared to others. The tools are used for various purposes, but overall, we can utilize Sales Nav to identify individuals and then utilize the other tools to build lists …
Chose LinkedIn Sales Navigator
Linkedin Sales Navigator has a specific role in your sales strategy -- to help you find the right person based on their job title or company, etc. DiscoverOrg and SalesLoft dig a bit deeper into giving more comprehensive contact information like email and address. Those options …
Oracle CPQ

No answer on this topic

Features
Apollo.ioLinkedIn Sales NavigatorOracle CPQ
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
168 Ratings
6% above category average
LinkedIn Sales Navigator
7.6
182 Ratings
2% below category average
Oracle CPQ
-
Ratings
Advanced search8.4164 Ratings9.1182 Ratings00 Ratings
Identification of new leads8.3165 Ratings9.0180 Ratings00 Ratings
List quality7.8167 Ratings8.0176 Ratings00 Ratings
List upload/download8.5156 Ratings4.9121 Ratings00 Ratings
Ideal customer targeting8.0163 Ratings8.1175 Ratings00 Ratings
Load time/data access8.2165 Ratings6.6162 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.1
167 Ratings
4% above category average
LinkedIn Sales Navigator
7.9
180 Ratings
2% above category average
Oracle CPQ
-
Ratings
Contact information8.1167 Ratings7.6159 Ratings00 Ratings
Company information8.2167 Ratings8.0180 Ratings00 Ratings
Industry information8.0165 Ratings8.1175 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
164 Ratings
5% above category average
LinkedIn Sales Navigator
7.9
177 Ratings
6% above category average
Oracle CPQ
-
Ratings
Lead qualification process7.7153 Ratings7.6136 Ratings00 Ratings
Smart lists and recommendations7.6152 Ratings7.5159 Ratings00 Ratings
Salesforce integration8.297 Ratings7.7130 Ratings00 Ratings
Company/business profiles8.1159 Ratings8.6173 Ratings00 Ratings
Alerts and reminders7.7140 Ratings8.1154 Ratings00 Ratings
Data hygiene7.5158 Ratings7.6155 Ratings00 Ratings
Automatic data refresh7.5153 Ratings6.8135 Ratings00 Ratings
Tags7.7129 Ratings8.2129 Ratings00 Ratings
Filters and segmentation8.2155 Ratings9.1163 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
148 Ratings
3% above category average
LinkedIn Sales Navigator
6.5
79 Ratings
14% below category average
Oracle CPQ
-
Ratings
Sales email templates7.6147 Ratings6.972 Ratings00 Ratings
Append emails to records7.8136 Ratings6.267 Ratings00 Ratings
CPQ
Comparison of CPQ features of Product A and Product B
Apollo.io
-
Ratings
LinkedIn Sales Navigator
-
Ratings
Oracle CPQ
6.7
18 Ratings
27% below category average
Quote sharing/sending00 Ratings00 Ratings7.017 Ratings
Product configuration00 Ratings00 Ratings8.017 Ratings
Configuration options00 Ratings00 Ratings8.017 Ratings
Pricing rules00 Ratings00 Ratings7.016 Ratings
Price adjustment00 Ratings00 Ratings5.017 Ratings
Purchase history and open contracts00 Ratings00 Ratings6.016 Ratings
Guided selling/Sales portal00 Ratings00 Ratings7.016 Ratings
CPQ reporting & analytics00 Ratings00 Ratings7.017 Ratings
CPQ-CRM integration00 Ratings00 Ratings7.015 Ratings
Attachments to quotes00 Ratings00 Ratings5.017 Ratings
Order capturing00 Ratings00 Ratings7.07 Ratings
Best Alternatives
Apollo.ioLinkedIn Sales NavigatorOracle CPQ
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
QuoteWerks
QuoteWerks
Score 9.7 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
QuoteWerks
QuoteWerks
Score 9.7 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Everstage
Everstage
Score 9.1 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Apollo.ioLinkedIn Sales NavigatorOracle CPQ
Likelihood to Recommend
8.7
(163 ratings)
8.5
(183 ratings)
1.0
(45 ratings)
Likelihood to Renew
8.1
(2 ratings)
8.0
(3 ratings)
7.0
(26 ratings)
Usability
8.3
(134 ratings)
7.4
(11 ratings)
3.0
(8 ratings)
Availability
-
(0 ratings)
-
(0 ratings)
10.0
(3 ratings)
Performance
-
(0 ratings)
-
(0 ratings)
8.0
(2 ratings)
Support Rating
7.0
(6 ratings)
9.0
(3 ratings)
1.0
(4 ratings)
In-Person Training
-
(0 ratings)
-
(0 ratings)
8.0
(2 ratings)
Implementation Rating
5.5
(1 ratings)
8.0
(2 ratings)
2.0
(6 ratings)
User Testimonials
Apollo.ioLinkedIn Sales NavigatorOracle CPQ
Likelihood to Recommend
Apollo.io
Apollo.io played big role for us in saving $$$ by bringing data mining, AI Email Writing and acting as CRM altogether...for small to medium organization they can surely rely on Apollo.io...and it is doing things mostly right with some room for improvement for sure. Sales and Marketing team saves time in getting their emails drafted based on prompts, list of contacts they can fetch in minutes of time, earlier we used to have seperate tool just to mine data, then we used to upload the CSV file to email marketing tool, then we used to draft email...for all these process we were using three different tools - Apollo.io brought everything under one umbrella.
Read full review
LinkedIn
LinkedIn Sales Navigator is hands down the best tool for identifying targeted contacts or leads. You can drill down on a company and look at its entire workforce, or search by the exact title that is your key target. The information is up to date, as people tend to keep their LinkedIn profiles current. In terms of other marketing functions LI Sales Navigator is extremely limited. BUT if you are looking to identify contacts for prospecting purposes, then this tool is what you need.
Read full review
Oracle
I think CPQ had worked so well for our company because of the widespread nature of our associates and tracking orders that were being placed in multiple time zones. My team specifically needed a way of analyzing these orders to track our progress in real time and sort out any supply orders before they became an issue. If you are in a centralized location with a smaller team then this may not yield much use to you.
Read full review
Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
LinkedIn
  • Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
  • Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
  • Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
Read full review
Oracle
  • Leveraged automation to minimize headcount costs despite 10% year-over-year business growth, and enabled staff to focus on more strategic tasks.
  • Established a flexible CPQ system that scales on demand to easily accommodate the company’s multiple global locations.
  • Improved customer relations by reducing configuration time and allowing sales more time to meet with customers and close orders.
Read full review
Cons
Apollo.io
  • There are certain features about prospecting that require updates. For example, if people switch organisations, it should be automatically requesting the new email or new contact data for a particular contact in order to be updated in the system
  • The lead databases that are created if their new addition should automatically be updated in the list that I created with Apollo.io
Read full review
LinkedIn
  • Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
  • Sorting - need a better, faster way to sort by for prospect lists and account lists
  • Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
Read full review
Oracle
  • Significant setup time, cost, and maintenance. We have to use an implementation partner
  • Does not always play well with other software, even Oracle software. While this is improved and being further improved, that it was a third party acquisition means things sometimes require a little extra care
  • Additional setup documentation and first walkthroughs would be helpful, especially if it was all in one place
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
LinkedIn
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
Read full review
Oracle
So far it is all good with BigMachines, looking for new features since Oracle acquisition has created a lot of expectations. We have outlined our limitations (out of box functionality) in our periodic customer successor advice meetings for a while, hope we get a resolution soon. Also, the BigMachines user license fee has increased a lot in the last three years.
Read full review
Usability
Apollo.io
Apollo.io does provide campaign setup help and made my SDRs team's life easier, with the use of lead enrichment, lead distribution, I can manage my team from a single dashboard. It also comes with CRM that helps me navigate the progress on leads and what my SDRs progress.
Read full review
LinkedIn
Overall, it's very user-friendly. It's hard for a tool to make sorting through loads of data easy, but Sales Nav does this very well. Its advanced search features enable us to be selective in finding the right people to talk to and connect with.
Read full review
Oracle
The software UI can be as complex or as simple as you need it to be (depending on the business). It does require training others on quote configuration and the order in which to build out order positions prior to configuring a quote. Once users are trained;however, it is fairly straight-forward. The UI is still more static than other new wizard/drag-and-drop models, but it get's the job done
Read full review
Reliability and Availability
Apollo.io
No answers on this topic
LinkedIn
No answers on this topic
Oracle
Other than one day two years ago and an hour or two a few times since then due to data center outages, it has been very reliable
Read full review
Performance
Apollo.io
No answers on this topic
LinkedIn
No answers on this topic
Oracle
It depends upon the day however there are so many failure points with online services, including our internet service, that this is probably closer to 9 with the latest version
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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LinkedIn
I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool.
Read full review
Oracle
Some specific support personal was good and fixed some problems fast using proper solutions. But when one of them went to sleep when we had critical issues and they do unreported commits to our production environment which caused issues and they were hiding it?? you can not give more than a two (maybe even that is too much). They also failed to add a feature for us which also bring the grade down.
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In-Person Training
Apollo.io
No answers on this topic
LinkedIn
No answers on this topic
Oracle
They have pretty good training. Our business analysts have been able to go to entry and advanced level training. They have a train the trainer model. Our business analyst attended training, then trained the rest of our staff.
Read full review
Implementation Rating
Apollo.io
No answers on this topic
LinkedIn
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
Read full review
Oracle
It was a much more technical implementation than we thought. It involved much more code.

Future releases have made and will make administering the tool easier.

EDL consulting had one good developer, but when he was moved off, they were horrible to work with.

The BMI sales team does a “BOA” or a “Business Operation Assessment” which is extremely valuable, not only for them to scope an implementation and get more reach within the organization, but it is also a documentation of business process that most organizations don’t have. It highlights inefficiencies and allows for correction during implementation.

Having a dedicated team (in-house) for implementation is key
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Alternatives Considered
Apollo.io
All of these platforms are good and offer valuable tools, but where Apollo.io is different is how this one platform does the job of several different ones. It is nice not having to use multiple platforms to get things done and makes integration and analytics issues occur less often. It is user friendly and constantly working to improve.
Read full review
LinkedIn
LinkedIn Sales Navigator is much more valuable than Dice or Cognism, as we do most of our prospecting on LinkedIn. Therefore, it means we can build lists of our prospects based on activity, connections, and buying intention. With Cognism and Dice, you cannot do this as they do not work alongside the LinkedIn platform and, therefore, lack the functionality that is essential to what we are using the platform for.
Read full review
Oracle
Oracle engagement is ahead. They are active in the development of the tool and provide great support after implementation. They also listen to their customers and offer opportunities to feedback and provide input through activities like the customer advisory board forum.
Read full review
Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
Read full review
LinkedIn
  • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
  • Allowed me to better identify the key stakeholders at companies I was targeting
  • Kept me up to date on what was happening with my prospects and their companies.
Read full review
Oracle
  • Increased Sales Rep efficiency. Being able to create multiple quotes ACCURATELY and quickly was a game changer.
  • Large implementation time. It's a little difficult to fit BMI into a SCRUM style build, with multiple working models and prototypes of all 3 simultaneously.
  • A larger fee for licensing and implementation cost. ROI wouldn't be realized in the first year.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings