3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.9 out of 100
Based on 3 reviews and ratings
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.9 out of 100
Based on 5 reviews and ratings
Likelihood to Recommend
AppFollow
AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.
Head of Digital Marketing
YachtLifeInternet, 11-50 employees
Grade.us
Grade.us is a great way to implement a process/system for continuously garnering a steady stream of reviews from your clients.
Marketing Director
Cougar Digital Marketing & DesignMarketing & Advertising, 1-10 employees
Feature Rating Comparison
SEO
AppFollow
9.9
Grade.us
—
Keyword analysis
AppFollow
9.9
Grade.us
—
Competitive analysis
AppFollow
9.9
Grade.us
—
SEO Channels
AppFollow
9.0
Grade.us
—
Local SEO
AppFollow
8.0
Grade.us
—
Mobile SEO
AppFollow
10.0
Grade.us
—
Global SEO
AppFollow
9.0
Grade.us
—
SEO Platform & Account Management
AppFollow
10.0
Grade.us
—
Integration with web analytics tools
AppFollow
10.0
Grade.us
—
Pros
AppFollow
- Monitor app performance across markets and keyword ranking
- Tool for reviews and customer support
- Tool for app page optimization
Performance Marketing Manager, ASO and search
MoCo MediaInternet, 11-50 employees
Grade.us
- Automates review requests.
- Makes review monitoring across sites easy.
- Makes reporting on review progress simple.
Marketing Consultant & Owner
Fortune Marketing LLCMarketing & Advertising, 1-10 employees
Cons
AppFollow
- Even with the paid plans, you don't get many keywords. We were on the Essential plan for a few months but began to realize that we weren't getting that many keywords, only 3x more than the free plan. We decided to look into higher volume keyword tools because of this restriction.
- I'm not sure if this is a feature or not, but it would be extremely helpful to be notified if one of our apps becomes featured in the app store. Essentially an alert to let us know to expect a ton of volume or a heads up not to send out a new build.
Head of Digital Marketing
YachtLifeInternet, 11-50 employees
Grade.us
- Video support could be a little more granular.
- The nomenclature used in the dashboard is a little unclear to a new user.
- The password assignment system is a bit over-engineered making it harder to use.
Principal
Rowan Reputation ResourcesMarketing & Advertising, 1-10 employees
Support Rating
AppFollow
AppFollow 10.0
Based on 1 answer
Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.
Performance Marketing Manager, ASO and search
MoCo MediaInternet, 11-50 employees
Grade.us
Grade.us 9.3
Based on 4 answers
They are very prompt when we send an inquiry and very helpful with fixing issues.
Owner
Maine Street MarketingPublic Relations & Communications, 1-10 employees
Alternatives Considered
AppFollow
While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.
Head of Digital Marketing
YachtLifeInternet, 11-50 employees
Grade.us
Different scopes in total, but G.us does a far better job in review management and social proof growth.
Marketing Consultant & Owner
Fortune Marketing LLCMarketing & Advertising, 1-10 employees
Return on Investment
AppFollow
- AppFollow helps to improve organic growth for the App Store and Google Play.
- AppFollow helps to measure organic traffic.
Performance Marketing Manager, ASO and search
MoCo MediaInternet, 11-50 employees
Grade.us
- Grade.us has allowed us to bring a valuable service to the table for our clients as well as a solid source of recurring revenue. A win win!
Marketing Director
Cougar Digital Marketing & DesignMarketing & Advertising, 1-10 employees
Screenshots
Pricing Details
AppFollow
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
AppFollow Editions & Modules
—
Additional Pricing Details
—Grade.us
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Grade.us Editions & Modules
Edition
Professional | $180.001 |
---|---|
Agency | $400.002 |
Partner | $2500.003 |
- 3 seats ($60 for additional seats)
- 10 seats ($40 for additional seats)
- 100 seats ($25 for additional seats - tiered discounts at higher volumes)