AppFollow vs Grade.us

Likelihood to Recommend

AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.

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Sam Lepak

Head of Digital Marketing

YachtLifeInternet, 11-50 employees

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Grade.us is a great way to implement a process/system for continuously garnering a steady stream of reviews from your clients.

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Josh Kandle

Marketing Director

Cougar Digital Marketing & DesignMarketing & Advertising, 1-10 employees

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Feature Rating Comparison

AppFollow

Grade.us

Keyword analysis

Competitive analysis

AppFollow

Grade.us

Local SEO

Mobile SEO

Global SEO

AppFollow

Grade.us

Integration with web analytics tools

Pros

Monitor app performance across markets and keyword ranking
Tool for reviews and customer support
Tool for app page optimization

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Nika Grigoreva

Performance Marketing Manager, ASO and search

MoCo MediaInternet, 11-50 employees

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Automates review requests.
Makes review monitoring across sites easy.
Makes reporting on review progress simple.

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Mark Fortune

Marketing Consultant & Owner

Fortune Marketing LLCMarketing & Advertising, 1-10 employees

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Cons

Even with the paid plans, you don't get many keywords. We were on the Essential plan for a few months but began to realize that we weren't getting that many keywords, only 3x more than the free plan. We decided to look into higher volume keyword tools because of this restriction.
I'm not sure if this is a feature or not, but it would be extremely helpful to be notified if one of our apps becomes featured in the app store. Essentially an alert to let us know to expect a ton of volume or a heads up not to send out a new build.

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Sam Lepak

Head of Digital Marketing

YachtLifeInternet, 11-50 employees

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Video support could be a little more granular.
The nomenclature used in the dashboard is a little unclear to a new user.
The password assignment system is a bit over-engineered making it harder to use.

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Roger McManus

Principal

Rowan Reputation ResourcesMarketing & Advertising, 1-10 employees

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Support Rating

AppFollow 10.0

Based on 1 answer

Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.

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Nika Grigoreva

Performance Marketing Manager, ASO and search

MoCo MediaInternet, 11-50 employees

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Grade.us 9.3

Based on 4 answers

They are very prompt when we send an inquiry and very helpful with fixing issues.

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Paul Landry

Owner

Maine Street MarketingPublic Relations & Communications, 1-10 employees

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Alternatives Considered

While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.

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Sam Lepak

Head of Digital Marketing

YachtLifeInternet, 11-50 employees

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Different scopes in total, but G.us does a far better job in review management and social proof growth.

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Mark Fortune

Marketing Consultant & Owner

Fortune Marketing LLCMarketing & Advertising, 1-10 employees

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Return on Investment

AppFollow helps to improve organic growth for the App Store and Google Play.
AppFollow helps to measure organic traffic.

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Nika Grigoreva

Performance Marketing Manager, ASO and search

MoCo MediaInternet, 11-50 employees

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Grade.us has allowed us to bring a valuable service to the table for our clients as well as a solid source of recurring revenue. A win win!

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Josh Kandle

Marketing Director

Cougar Digital Marketing & DesignMarketing & Advertising, 1-10 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

AppFollow Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Grade.us Editions & Modules

Edition

Professional	$180.00¹
Agency	$400.00²
Partner	$2500.00³

3 seats ($60 for additional seats)
10 seats ($40 for additional seats)
100 seats ($25 for additional seats - tiered discounts at higher volumes)

Additional Pricing Details

We offer a free basic version of white-labeling the dashboard for agencies, but also offer Premium white-label. Premium White-label Option Agency customers may optionally choose to put the entire Grade.us dashboard under your brand and domain. There are additional annual costs to cover the SSL certificate, dedicated hosting, and installation/renewal: $440/yr. This option is not available to Professional plan customers.

Rating Summary

AppFollow

Grade.us

AppFollow

Grade.us

AppFollow vs Grade.us

AppFollow

Grade.us

Feature Rating Comparison

SEO

Keyword analysis

Competitive analysis

SEO Channels

Local SEO

Mobile SEO

Global SEO

SEO Platform & Account Management

Integration with web analytics tools

Pros

Cons

Support Rating

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

AppFollow Editions & Modules

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Grade.us Editions & Modules

Edition

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Support Rating

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