What users are saying about

APSIS Pro

3 Ratings

ExpressPigeon

1 Ratings

APSIS Pro

3 Ratings
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Score 5 out of 101

ExpressPigeon

1 Ratings
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Score 10 out of 101

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Likelihood to Recommend

APSIS Pro

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Henrik Christensen profile photo

ExpressPigeon

ExpressPigeon is well suited for a small team that needs to utilize marketing for their business. I can tell you now that my entire team knows how to use ExpressPigeon. It may not be well suited for someone that is looking to really automate their marketing efforts, but definitely suited for teams that really have their hands from beginning to the end of a campaign.
No photo available

Feature Rating Comparison

Email & Online Marketing

APSIS Pro
7.4
ExpressPigeon
10.0
WYSIWYG email editor
APSIS Pro
7.0
ExpressPigeon
10.0
Dynamic content
APSIS Pro
7.0
ExpressPigeon
10.0
Ability to test dynamic content
APSIS Pro
7.0
ExpressPigeon
10.0
A/B testing
APSIS Pro
9.0
ExpressPigeon
10.0
Mobile optimization
APSIS Pro
9.0
ExpressPigeon
10.0
Email deliverability
APSIS Pro
9.0
ExpressPigeon
10.0
List management
APSIS Pro
6.0
ExpressPigeon
10.0
Triggered drip sequences
APSIS Pro
5.0
ExpressPigeon
10.0
Landing pages
APSIS Pro
ExpressPigeon
10.0

Reporting & Analytics

APSIS Pro
1.0
ExpressPigeon
10.0
Dashboards
APSIS Pro
1.0
ExpressPigeon
10.0
Standard reports
APSIS Pro
1.0
ExpressPigeon
10.0
Custom reports
APSIS Pro
1.0
ExpressPigeon
10.0

Pros

  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.
Henrik Christensen profile photo
  • Easy to Use - ExpressPigeon really is easy to use. Creating templates and messages has never been easier.
  • Cost Efficient - For the budget that we have for marketing, this really fits our needs.
  • Customer Service - Their team is very hands on and helpful when needed.
No photo available

Cons

  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Henrik Christensen profile photo
  • Marketing Automation
No photo available

Alternatives Considered

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
Henrik Christensen profile photo
While ExpressPigeon is not as "advanced" in some senses, when compared to those other tools, it provides us with the core functions that we need to run the business. They are also constantly upgrading and adding functionality, such as automation, which helps when needed. Overall, stacks up fairly well for the costs associated to it.
No photo available

Return on Investment

  • We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
  • We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Henrik Christensen profile photo
  • ROI - We have seen an increase in business with the use
  • Customer Service - Positive reinforcement of things we are doing well and how to best utilize the product
  • Automation
No photo available

Pricing Details

APSIS Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

ExpressPigeon

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details