3 Ratings

Salesforce Marketing Cloud Email Studio

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Top Rated
327 Ratings
3 Ratings
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Score 5.1 out of 101

Salesforce Marketing Cloud Email Studio

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Top Rated
327 Ratings
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Score 7.6 out of 101

Add comparison

Likelihood to Recommend

APSIS Pro

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Henrik Christensen profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Suited is great for businesses who send a lot of emails out on a regular basis, who have to manage many different distributions or email subscriptions, and who are looking for help managing audiences and automating responses. It might be less suited for an organization that does not use email communication or who just sends out 1-2 emails per week.
Cassidy Ebert profile photo

Feature Rating Comparison

Email & Online Marketing

APSIS Pro
7.4
Salesforce Marketing Cloud Email Studio
6.8
WYSIWYG email editor
APSIS Pro
7.0
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
APSIS Pro
7.0
Salesforce Marketing Cloud Email Studio
7.5
Ability to test dynamic content
APSIS Pro
7.0
Salesforce Marketing Cloud Email Studio
5.3
A/B testing
APSIS Pro
9.0
Salesforce Marketing Cloud Email Studio
7.9
Mobile optimization
APSIS Pro
9.0
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability
APSIS Pro
9.0
Salesforce Marketing Cloud Email Studio
8.0
List management
APSIS Pro
6.0
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
APSIS Pro
5.0
Salesforce Marketing Cloud Email Studio
6.7
Landing pages
APSIS Pro
Salesforce Marketing Cloud Email Studio
4.1

Reporting & Analytics

APSIS Pro
1.0
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
APSIS Pro
1.0
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
APSIS Pro
1.0
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
APSIS Pro
1.0
Salesforce Marketing Cloud Email Studio
2.7

Pros

  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.
Henrik Christensen profile photo
  • Targeted Email Campaigns
  • Easy to create templates or you can directly add your own HTML
  • Great data on the performance of our email campaigns
  • Provides recommendations on how to improve our campaigns
Brittany Dunn profile photo

Cons

  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Henrik Christensen profile photo
  • The contact import feature sucks.
  • Sometimes when updating files on the platform, they have become corrupted and unrecoverable.
  • When trying out the product as a free trial, you don't get the kind of support that you should to seal the deal - for smaller companies with limited time and budgets, that also sucks.
Sylvia Flores profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio8.9
Based on 18 answers
We are a local business that is part of a larger national business. We have a great contract rate that we get from our national parent company.
No photo available

Usability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks profile photo

Performance

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
Lisa Franks profile photo

Support

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 4 answers
Support from ExactTarget is very responsive and helpful. The follow-up is timely and the online help actually answered most of my questions and gave information that I needed without having to file an actual help ticket with the support desk. It is also nice to be able to email or CALL (with real people) for support, when needed.
Lisa Franks profile photo

Implementation

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks profile photo

Alternatives Considered

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
Henrik Christensen profile photo
Mailchimp in and of itself, is a good app, but it's native Salesforce connector is insufficient for our needs. While there are third-party connectors available, those are limited in their own ways as well
William Reese profile photo

Scalability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks profile photo

Return on Investment

  • We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
  • We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Henrik Christensen profile photo
  • With only year of use, we are unable to quantify monetary ROI yet, however the annual subscription is five figures
  • It has centralized a previously decentralized set of end-user "solutions"
  • It provides visibility to all users of our CRM
William Reese profile photo

Pricing Details

APSIS Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Salesforce Marketing Cloud Email Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.