Ataccama ONE vs. Salesforce Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ataccama ONE
Score 6.4 out of 10
N/A
Ataccama is a data quality platform handling data parsing, standardization, cleansing and matching, and data profiling.N/A
Salesforce Marketing Cloud
Score 7.8 out of 10
N/A
Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.
$1,250
per month
Pricing
Ataccama ONESalesforce Marketing Cloud
Editions & Modules
No answers on this topic
Growth
$1,250
/month/up to 10,000 contacts billed annually
Plus
$2,500
/month/up to 10,000 contacts billed annually
Advanced
$4,000
/month/up to 10,000 contacts billed annually
Premium
$15,000
/month/up to 10,000 contacts billed annually
Offerings
Pricing Offerings
Ataccama ONESalesforce Marketing Cloud
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsSalesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.
More Pricing Information
Community Pulse
Ataccama ONESalesforce Marketing Cloud
Top Pros
Top Cons
Features
Ataccama ONESalesforce Marketing Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Ataccama ONE
-
Ratings
Salesforce Marketing Cloud
6.4
137 Ratings
19% below category average
WYSIWYG email editor00 Ratings3.391 Ratings
Dynamic content00 Ratings5.5119 Ratings
Ability to test dynamic content00 Ratings4.979 Ratings
Landing pages00 Ratings5.890 Ratings
A/B testing00 Ratings8.5120 Ratings
Mobile optimization00 Ratings3.279 Ratings
Email deliverability reporting00 Ratings8.098 Ratings
List management00 Ratings9.395 Ratings
Triggered drip sequences00 Ratings9.366 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Ataccama ONE
-
Ratings
Salesforce Marketing Cloud
8.6
93 Ratings
10% above category average
Lead nurturing00 Ratings9.285 Ratings
Lead scoring and grading00 Ratings8.586 Ratings
Data quality management00 Ratings7.686 Ratings
Automated sales alerts and tasks00 Ratings9.181 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Ataccama ONE
-
Ratings
Salesforce Marketing Cloud
6.9
85 Ratings
9% below category average
Calendaring00 Ratings6.976 Ratings
Event/webinar marketing00 Ratings7.073 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Ataccama ONE
-
Ratings
Salesforce Marketing Cloud
6.9
68 Ratings
9% below category average
Social sharing and campaigns00 Ratings6.264 Ratings
Social profile integration00 Ratings7.521 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Ataccama ONE
-
Ratings
Salesforce Marketing Cloud
7.0
94 Ratings
7% below category average
Dashboards00 Ratings7.789 Ratings
Standard reports00 Ratings6.793 Ratings
Custom reports00 Ratings6.570 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Ataccama ONE
-
Ratings
Salesforce Marketing Cloud
7.2
93 Ratings
5% below category average
API00 Ratings7.065 Ratings
Role-based workflow & approvals00 Ratings7.062 Ratings
Customizability00 Ratings6.182 Ratings
Integration with Salesforce.com00 Ratings9.283 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.33 Ratings
Integration with SugarCRM00 Ratings5.44 Ratings
Best Alternatives
Ataccama ONESalesforce Marketing Cloud
Small Businesses

No answers on this topic

SALESmanago
SALESmanago
Score 9.6 out of 10
Medium-sized Companies
InfoSphere
InfoSphere
Score 8.4 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Enterprises
InfoSphere
InfoSphere
Score 8.4 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Ataccama ONESalesforce Marketing Cloud
Likelihood to Recommend
10.0
(1 ratings)
8.1
(295 ratings)
Likelihood to Renew
-
(0 ratings)
9.8
(111 ratings)
Usability
10.0
(1 ratings)
8.8
(34 ratings)
Availability
-
(0 ratings)
10.0
(11 ratings)
Performance
-
(0 ratings)
9.6
(9 ratings)
Support Rating
10.0
(1 ratings)
4.0
(35 ratings)
In-Person Training
-
(0 ratings)
5.0
(4 ratings)
Online Training
-
(0 ratings)
8.1
(7 ratings)
Implementation Rating
-
(0 ratings)
3.0
(17 ratings)
Ease of integration
-
(0 ratings)
7.0
(2 ratings)
Product Scalability
-
(0 ratings)
9.8
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
Ataccama ONESalesforce Marketing Cloud
Likelihood to Recommend
Ataccama
After evaluating many of the leading data governance/management tools in the industry, Ataccama ONE quickly became a front-runner for our firm's needs and requirements. I particularly like how Ataccama focuses on investing a portion of its revenue on user-suggested enhancements - they truly want to grow with their clients, which is what we were looking for.
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Salesforce
Salesforce Marketing Cloud Social Studio is a very good option for publishing administration, following digital marketing campaings performance and results, social listening an monitoring your brand image in social media and other digital media. It has good features for engagement, but falls a little short for customer service. I'm surre it would work much better integrated with Salesforce as a CRM, but we use another CRM platform and it was not possible to integrate.
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Pros
Ataccama
  • It is one of the leading data quality tools in the industry, in our opinion.
  • Offers free data profiling.
  • Integrates with other tools for complete end-to-end lineage.
Read full review
Salesforce
  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
Read full review
Cons
Ataccama
  • Does not support as wide of a tech stack range as I would like.
  • It would be nice if it came with a user hotkey function out of the box.
  • Having concurrent user usage licenses would be ideal.
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Salesforce
  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
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Likelihood to Renew
Ataccama
No answers on this topic
Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
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Usability
Ataccama
One of the key factors in our choice to onboard Ataccama was its usability - general end users have everything at their fingertips, it is not difficult for IT developers to setup the tool, and it has been an overall pleasure.
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Salesforce
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
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Reliability and Availability
Ataccama
No answers on this topic
Salesforce
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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Performance
Ataccama
No answers on this topic
Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating
Ataccama
Support has been excellent to date - very user friendly and knowledgeable to help support our needs and issues as they arise.
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Salesforce
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
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In-Person Training
Ataccama
No answers on this topic
Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training
Ataccama
No answers on this topic
Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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Implementation Rating
Ataccama
No answers on this topic
Salesforce
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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Alternatives Considered
Ataccama
Ataccama ONE was a clear winner during our evaluation of many other products/vendors. Their offering was the best suited for our needs, and they are a company that we want to grow with over time.
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Salesforce
We had some scenarios and limitations on Oracle Data Cloud. With help of Salesforce, we were able to overcome most of those limitations. This made the work more efficient and productive as integration and providing Ad data to other parties became much more sophisticated and easy. This is helping the business in saving a lot of time and effort.
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Scalability
Ataccama
No answers on this topic
Salesforce
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
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Return on Investment
Ataccama
  • With Ataccama ONE our users can trust the data and learn more about it quickly and easily.
  • Management can focus on other priorities knowing that the data is well-governed.
  • Having transparency around the data has been a key benefit to our users.
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Salesforce
  • The ability to create sophisticated rules to personalize messages has helped us to create sophisticated rules to personalize messages.
  • The ability to track customer journey performance at every stage helped us to track the performance of customer journeys and make improvements.
  • The ability to quickly build and deploy complex customer journeys without the need for coding allowed us to deploy customer journeys faster and with fewer resources.
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ScreenShots

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics allow you to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - See the reach and impact of your email marketing efforts in real-time with advanced reporting and analytics by device, email client, and more.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders allow you to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Define lead nurturing flows via an intuitive interface that enables easy definition of the simplest or most complex segmented and targeted campaigns.