Incredibly robust software for an enterprise organization to plug into their application. If you have a full development resource team at your disposal, this is great software and I highly recommend it. Largely, however, you won't be able to use this prior to the enterprise level. It's just too complicated and cumbersome of a product.
The Google Search Appliance is well suited to most site search needs and it is possible to customize the front end seen by website visitors to produce a satisfactory basic interface with basic branding applied to it. However, in some situations it may be necessary to instead make API calls from a web page to retrieve search results and the format in which those results are returned might be a little more difficult to work with.
Azure Search provides a fully-managed service for loading, indexing, and querying content.
Azure Search has an easy C# SDK that allows you to implement loading and retrieving data from the service very easy. Any developer with some Microsoft experience should feel immediate familiarity.
Azure Search has a robust set of abilities around slicing and presenting the data during a search, such as narrowing by geospatial data and providing an auto-complete capabilities via "Suggesters".
Azure Search has one-of-a-kind "Cognitive Search" capabilities that enable running AI algorithms over data to enrich it before it is stored into the service. For example, one could automatically do a sentiment analysis when ingesting the data and store that as one of the searchable fields on the content.
Azure Search is a competitor against Google's own AI autosuggest a feature. We went with Azure because our network security folks found it to be more robust from a security standpoint, which is incredibly important when you have proprietary manufacturing information. Additionally, we're a Microsoft shop so it plugged into our cloud hosting package and client facing OS.
Azure Search enabled us to stand up a robust search capability with very few developer hours.
The fully-managed service of Azure Search means we get low cost of management (EG, DevOps) going into the future, even though the cost of the service itself definitely reflects the time saved.
Azure Search counts as a "Cognitive Service" for Microsoft Azure consumption and aligns our products with Microsoft's interests of driving an AI-first approach in the enterprise. Microsoft Partners, service and product companies alike, should be looking to align with this AI vision as it means favorable treatment from the Microsoft sales teams.
There has also been a cost associated with our need to switch to another site search solution in the near future, due to Google ending support for the sppliance.
That said, we have so much support content that we owed it to our customers to offer a comprehensive search tool to help them find the most relevant content - and of course Google are the masters of this. However, it's worth noting that the alogorithms used on the GSA are far older than those used on google.com.
