Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.
$35
per month
Pricing
Bitly
Editions & Modules
Basic
$35
per month
Free
Free
Customized
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Offerings
Pricing Offerings
Bitly
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup Fee
No setup fee
Additional Details
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Community Pulse
Bitly
Considered Both Products
Bitly
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Chose Bitly
we have also evaluated and used other URL shortening and link tracking tools such as TinyURL, Ow.ly (Hootsuite's link shortener), and Rebrandly. Each of these tools offers similar features to Bitly, including URL shortening, link tracking, and analytics. However, we found Bitly …
Bitly is the most fully featured and intuitive of the (albeit limited) options we have evaluated. Bitly is also the link shortener that our staff and our user base have had the most interaction with, so it was the choice with the least friction/switching costs up front. In this …
Bitly is the brand most associate with URL shortening. It's incredibly easy to use, non technical users can see instantly how it works and pick it up without issue. The features are increasing all the time, though now mostly locked behind the paid tiers - if you ever need to …
Bitly stands out against TinyURL because of the improved functions. What I mean is that TinyURL does not feature a link management feature as well constructed as Bitly does. The lack of these features makes TinyURL a not-so-attractive option if you want to engage your presence …
We use Pretty Links for custom URLs from our Word Press website. When that is not possible because the URL doesn't originate from the website, we use Bitly. It definitely has a purpose in our day-to-day operations. We also appreciate the information you receive like total …
Bitly is easy to use and budget-friendly. Bitly is also specifically error-free. Being a responsible brand, we have to choose a trusted brand in which this service comes true. It is easily used by even less experienced team members and saves time. The advanced analytics feature …
We used Google for a long time until Google decided to remove that product (and replace it with another that did not exactly serve our use case, at least not in the most comfortable way) so we had to find an alternative and we tried Bitly, which actually worked very well for us …
We selected Bitly because there are more features on the administrative side, at least when we initially purchased our account. We have not checked back with TinyURL recently to see if their interface has improved.
Simplicity of the tool is Bitly’s competitive advantage. It is is easy to use, create links and measure and report analytics. Though Hootsuite had other use cases such as social sharing, scheduling, etc. Bitly is great if you have to shorten links or give the links their own …
I use Hootsuite for scheduling social media posts, but it also offers a link shortener, which serves the same purpose as Bitly but with additional features like scheduling posts and monitoring your brand. If you're looking for something a bit more complex than Bitly, I would …
Long ago we used tinyurl.com to create all our short links. The service is rudimentary at best. We immediately switched to Bitly once we discovered the many features it has to offer. We were most excited to switch upon discovering we could assign our own branded short links …
We looked at other platforms such as Google link shortener, but then they discontinued that. We haven't looked at alternatives in a little while because we have found good success and are comfortable with the platform that Bitly offers.
Since recognizing that Bitly is not accepted on all social media sites I tried to look for an alternative, specifically just for those platforms and was only able to find a tool called Pretty links that offered similar features that worked for what I needed.
Bitly overall is a simple tool to use to generate short links. Google had the goo.gl URL shortener, but it is no longer available. I do hate that Bitly requires premium in order to modify the URL. This would be good for presentations at conferences that are shared to make the …
It's the easiest tool to use, it is free, and it has the most capabilities. I like how it tracks the link's performance among campaigns. You can customize the link and make it easier for your audience to type in and remember. Bitly is well designed and easy to use without much …
I prefer Bitly to TinyURL or any other URL shortening service by far. Simplicity, less known for having bogus/phishing links and higher integrity. Plus better reporting.