Captora in Mountain View, California, offers their eponymous lead acceleration and inbound marketing tool to optimize organic and paid search.
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Cronycle
Score 8.7 out of 10
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Cronycle, from the company of the same name in London, is a SaaS application that provides an end-to-end collaborative information workflow for content curation, monitoring, organization, and publishing, for knowledge workers.
If you want to quickly create large numbers of pages across a lot of keyword groups, I have no idea how you would do it unless you used a tool like Captora.
Prior to adopting Cronycle, our research team had a variety of different ways in which they would discover, store and share information. These methods were often inconsistent, with many smaller teams or sub-groups of researchers operating independently of others. In many cases, content that was potentially useful to more than one colleague was not being shared at all. We had thousands of different sources, accessed through varying methods and stored in different locations/systems, and very few colleagues would have had an idea of which sources other team members were using. Furthermore, we became aware as a team that while between us we were pulling in a lot of information, much of what was being discovered was not necessarily being acted upon, or indeed being read by the colleague to whom it was most relevant. We also needed to become more targeted, and indeed more selective, in the information we were seeing, and Cronycle -specifically through the Sources Library, the Feeds, and the tagging and notification functionality - has enabled us to do just this. There has been a genuinely transformative outcome to our information gathering ability, borne out by specific metrics, which Cronycle has also provided us with via the Enterprise account.
Great Customer Support. The team is very responsive to our needs and always follows up with action items from our meetings and calls. I think this comes down to the people they hire and their willingness to create customer relationships. Ask for Steve as your CSM.
Competitive insights are great as Captora consolidates all of your competitor data into a single view. You can then tag different ideas for your content team or just view on periodic basis to see what the competition is up to.
Getting campaigns at scale. Captora does a great job in helping your team scale campaigns fast. Part of this is due to the ease of use (once you get trained) and the other part is due to the content team and algorithms behind the product. You can scale to hundreds of campaigns within weeks if you desire.
Would be great to get integrated reports to show how our pages are performing, end-to-end, across all funnel areas.
Some of our pages are not pretty, which is mostly on us. Would be great if Captora has some kind of page effectiveness score to help us improve our high traffic pages.
For some reason logging on for a few months does not go as easy as usual, because nowadays I need a least two attempts to log in.
I think I do only use the core functionality of Cronycle: getting indication info by keywords via multiple sites.
Vice versa: if people come to me with a suspected issue, I double-check via Cronycle by entering that issue as search in found results. A low occurrence often indicates the suspected issue likely is not so severe.
Any issues with the platform have always been resolved quickly. I have never previously worked with a third party software provider whose support team is as responsive.
Hootsuite publication prep and scheduling is great, better than Cronycl (a manual process) Cronycl management of feeds, filtering creation of topical boards are excellent, Hootsuite doesn't offer this. Cronycle I find it easier, more attractive, and better filtering than Buffer, though Buffer was slightly better at the publication prep.
The biggest area that Captora has brought to us is over all reach. With Captora we are getting in front of more prospects, faster. Captora is helping us drive more traffic to our website and more inbound leads. On the paid side, we are able to understand what content converts and make smarter decisions in the long run.
