Ceros Studio is a content marketing software platform that enables designers and marketers to create interactive web content, without the need for coding or developers.
$36,000
per year
Optimizely Content Marketing Platform
Score 7.0 out of 10
N/A
Optimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.
N/A
Pricing
Ceros Studio
Optimizely Content Marketing Platform
Editions & Modules
Annual Subscription
36,000
per year
No answers on this topic
Offerings
Pricing Offerings
Ceros Studio
Optimizely Content Marketing Platform
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
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More Pricing Information
Community Pulse
Ceros Studio
Optimizely Content Marketing Platform
Features
Ceros Studio
Optimizely Content Marketing Platform
Content Creation
Comparison of Content Creation features of Product A and Product B
Ceros Studio
8.0
4 Ratings
2% above category average
Optimizely Content Marketing Platform
4.4
48 Ratings
56% below category average
Ideation
10.03 Ratings
4.635 Ratings
Approval workflows
4.03 Ratings
5.045 Ratings
Content collaboration
9.04 Ratings
5.844 Ratings
Network for content licensing/production
9.01 Ratings
2.925 Ratings
Content calendar
00 Ratings
3.840 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Ceros Studio
5.7
4 Ratings
32% below category average
Optimizely Content Marketing Platform
4.4
43 Ratings
57% below category average
Content hub
9.03 Ratings
4.436 Ratings
Forms / Gated content
3.03 Ratings
3.01 Ratings
Embedded CTAs
8.04 Ratings
4.728 Ratings
Content distribution
4.03 Ratings
5.337 Ratings
Content promotion
8.03 Ratings
4.631 Ratings
Content automation
2.02 Ratings
4.632 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Ceros is fantastic for companies who can afford it. It's not ideal for startups who don't have the budget for it. If your company or agency is interested in creating interactive content, but you don't have the skill sets in-house to develop or code them properly, Ceros is for you
A 7 only because I think there's question marks around customization. However, I've seen very similar tools in the past where stakeholders have been skeptical, but as you get to know it and use it, you'll find actually you realize those benefits. I just think Optimizely could help its stakeholders and clients see those benefits early on versus later on. However, that's not to say it's not possible, so a 7 at this stage, but I think it's got potential in future. If you are a marketing firm who wants a centralized system for managing workflows and campaigns, it's great. It does that. However, there are better competitors fill in some of the gaps better than optimized leaders does. It could do better. I think for me, visually when I see, when I create a workflow or a campaign, I can see all the tasks associated with it and I've seen the way that our parent company uses it. It's just a list of all the tasks you see in one view. I think visually it needs improving. However, the purpose that it serves fundamentally, it's got potential, if that makes sense. It's going in the right direction, but I think competitors are doing some of it better than Optimizely is. I think they, like I was saying earlier, if they really want to realize the benefits of the product visually there needs to be some improvement. And then the controls element that I mentioned earlier as well, hopefully that answers both of your questions.
The CMP really is useful for us not only to manage the processes behind how we create content that we serve in different platforms like websites, landing pages, emails, social media, but it also help us as a team that is scattered around the globe to be able to be connected all the time to be able to see what we're working on, to be able to share assets as well. We are not reinventing the wheel to be able to show to other people within the organization what is happening at any given point. We use it not only for assets now, but we use it also for things like planning our webinars, planning our face-to-face events, so it truly is the heart of our marketing organization within the business.
One thing that could be improved is some of the promotions that happen in platform. For example, there's a Opal AI little bubble at the bottom right of the corner, which you can't move across the screen. So if you're trying to change the status of a step or you're trying to update a description within a step, that can be a bit challenging and as it seems to be quite an easy fix.
I would love to see a capability in terms of having visual representation that we can share out with stakeholders that don't necessarily need access to CMP. But for that level of detail, we don't want it to go too granular, but we do want to be able to share in a quick and visual manner some of the activities that are happening so we can keep everybody in the loop without having to create different variations via different tools.
The editorial calendar is the one I check multiple times every day. It gives me a clear picture of what's in progress, what's due, and where things can be moving faster. And, there's no need to open a separate doc or ask anyone for a status update. Also, the workflows are another super useful thing. Being able to assign specific reviewers to specific steps and know that nothing moves forward until they've acted has eliminated many repetitive processes.
Optimizely Content Marketing Platform's performance is generally good. Nothing that has impacted production. Page load speed doesn't typically lag longer than a few seconds. Reports take some time but not any longer than we're used to with other platforms. We have not experienced lag when integrating with other platforms
Our CSMs have always been 100% and their support team typically responds within an hour or two. Their design/build team also worked with us on perfecting several experiences and are always mindful of how a project is going. One of their designers didn't really understand one of our requests and the project took more rounds of revisions than in previous projects, but they rectified the issue and the project came out well in the end. That outcome probably only happened in the time it did due to our CSM consistently checking in and getting feedback throughout the project - unfortunately, not something that happens enough with all our partners.
Training was clear and concise. It was intuitive and helped me understand how to navigate the platform. Options to dive in on each action or skip to learn about areas of regular use. Resource links available to when I had additional questions or needed more training in a specific area. Overall, the training allowed me to use the platform without interruption
Ceros takes what would be difficult to accomplish in the Adobe suite of products and makes it easy. When it comes to user experience, user interface and customization options, Ceros is a much better alternative than Adobe. However, Adobe is the trusted name and some may be more comfortable with Adobe products
We haven't yet explored the CMS or other products within the suite but we see the potential to move all of our tools to Optimizely One. I see this really helping us gain clarity in the end to end content lifecycle, and help us use our resources and bandwidth more strategically
Optimizely is generally a reliable platform for A/B testing and digital experience management. It's helpful for it's stability, flexibility, and comprehensive features, which is helpful when managing an enterprise website
The program has allowed us to meet our content goals more easily (e.g.: we publish X articles per month and track where each article is at).
It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.
