Likelihood to Recommend Ceros is fantastic for companies who can afford it. It's not ideal for startups who don't have the budget for it. If your company or agency is interested in creating interactive content, but you don't have the skill sets in-house to develop or code them properly, Ceros is for you
Read full review Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
Read full review Pros Easy to use and adopt user interface. If you know basic Photoshop, you can use this. Encouraging roadmap - the product has gotten better every year. The company obviously listens to client feedback. Smart, dedicated client team - always checking in, comes with new ideas, generally nice people. We always love our meetings with them! Read full review Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic. Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline. Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system. Read full review Cons A direct to consumer model Price point is high, but understandably Read full review Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content. System performance is somewhat slow. Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time. Read full review Likelihood to Renew We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
Read full review Usability The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
Read full review Support Rating Our CSMs have always been 100% and their support team typically responds within an hour or two. Their design/build team also worked with us on perfecting several experiences and are always mindful of how a project is going. One of their designers didn't really understand one of our requests and the project took more rounds of revisions than in previous projects, but they rectified the issue and the project came out well in the end. That outcome probably only happened in the time it did due to our CSM consistently checking in and getting feedback throughout the project - unfortunately, not something that happens enough with all our partners.
Read full review The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
Read full review Alternatives Considered Ceros takes what would be difficult to accomplish in the Adobe suite of products and makes it easy. When it comes to user experience, user interface and customization options, Ceros is a much better alternative than Adobe. However, Adobe is the trusted name and some may be more comfortable with Adobe products
Read full review Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
Read full review Scalability It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
Read full review Return on Investment Increased win rate during presentations. Elevated content appearance. Engaged audience more. Read full review It allows us all to compare other email campaigns to each other. We are also able to get almost instant results. By having a working one system - we all can expect the same quality newsletters versus using an outside designer. Read full review ScreenShots