CIENCE GO Digital vs. Demandbase Advertising

CIENCE GO Digital is a fine tool for companies that are just getting started with programmatic advertising (like us). Filters are simple to put on and off and we were able to display our ads in all the ways we needed. Targeting showed good results as ads were pushed in the exact directions we wanted them to go. A great experience overall.

Overall, I would highly recommend the Demandbase ABX Cloud if you are interested in launching an ABM strategy. Demandbase Advertising Cloud helps you define your ICP, develop useful target account lists, distribute those accounts to your sales team with data, get a deeper understanding of those accounts, increase ad spend efficiency, and ultimately, generate more revenue for your business. It does take time to learn and train your team on the tool, but they have excellent support staff and resources to help you master the software in no time! Any company interested in launching or scaling its ABM engine has to purchase the Demandbase ABX Cloud!

• Intuitive UI/UX that makes the whole process of creating a new campaign easier.
• It has a precise targeting system.
• It's intuitive and support all Ads formats.

• Enables our marketing and sales teams to develop data-driven account lists to target.
• Strengthens the relationship between the marketing and sales teams.
• Creates more efficient ad spending by orchestrating audiences and targeting our ICP through their DSP.
• Allows for a deeper understanding of our target accounts for better prospecting efforts.

• The price is a bit expansive.

• Engagement minutes are complicated to set-up and could use additional platform inputs.
• The dashboard capabilities could be improved.
• Increase the ability of users to export data to develop their own reports/dashboards.

CIENCE GO Digital is definitely easier to use and with less bugs and blockers.

• It helped us to create more effective campaigns with better results.

• Increased ad spend efficiency with a reduction in wasted ad spend.
• Increased retention rates.
• Higher ACV with lower CAC.