Proposal Software

Proposal Software Overview

Proposal software is a sales enablement or productivity tool that helps salespeople automate the process of creating accurate, personalized proposal documents. Users can then deliver a produced version of the proposal to clients, whether in hard copy, in an electronic file, or through a link to a custom URL (online proposals). Some proposal automation software also automatically scans proposal documents to check for legal & brand compliance. This type of software also handles proposal formatting, via templates or branding rule logic.

Top Rated Proposal Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Videos for Proposal Software

What is Proposal Management Software?
Whether you're an RFP and Proposal pro, or new to the game, brush up your skills or learn all about proposal management software and how it can affect your business in 2021! Watch out for more Proposal Management Software content from the QorusDocs team.

Proposal Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Proposal Products

(1-25 of 96) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Customer Verified
Top Rated

PandaDoc headquartered in San Francisco offers their eponymous electronic signature platform for sales teams, containing sales proposal automation and CPQ (configure, price, quote) features, and integration with CRMs.

ConnectWise CPQ

ConnectWise CPQ (formerly ConnectWise Sell, and Quosal) is the quote and proposal solution of the ConnectWise Suite. With ConnectWise Sell, users can create professional technology quotes and proposals that include rich product information, cover letters, and statements of work…

Key Features

  • Price adjustment (42)
  • Quote sharing/sending (42)
  • Product configuration (41)
Customer Verified
Top Rated

QuoteWerks is specialized Configuration Pricing Quoting (CPQ) software that can be used in every industry to create sales quotes and proposals. The vendor’s value proposition is that rather than relying on Microsoft Word or Excel to create quotes, users can benefit from a tool that…

Key Features

  • Quote sharing/sending (31)
  • Product configuration (31)
  • Price adjustment (31)
Conga CPQ

Conga CPQ empowers sales, partners, and customers to efficiently configure complex products and services offerings, and provide personalized prices and quotes, utilizing codified product and pricing information - ensuring higher win rates and a more pleasurable buying experience.…

Key Features

  • Configuration options (23)
  • Product configuration (23)
  • Pricing rules (23)
Qvidian RFP & Proposal Automation

Upland Qvidian automates away the tedious and frustrating parts of the RFx response and proposal processes. With Qvidian, sales and proposal teams can collaborate to deliver polished and compliant proposals, presentations, and sales documents. The vendor boasts customers among more…


Proposify is an online proposal software designed to give users control and visibility into the most important stage of a sales process: the close. From deal design to sign-off, the vendor states users get the confidence and flexibility to dominate deals, and further states users…

Key Features

  • Proposal branding (21)
  • Proposal templates (21)
  • Searchable proposal database (21)

RFPIO, headquartered in Beaverton, offers their proposal management and automation software, featuring easy import and export, proposal knowledgebase and answer library, evaluation intake forms, and project management tools (e.g. Gantt chart) associated to proposal tracking.

Key Features

  • Searchable proposal database (16)
  • Proposal content library updates (16)
  • RFP management & response (16)

XaitPorter is a co-authoring software solution for teams to collaboratively create, manage and produce documents. With it, users can streamline and optimize document production to maximize revenue from bids and proposals and other business-critical documents. XaitPorter is designed…

Proposal Management and Production System (PMAPS)

PMAPS is a proposal management platform and is available as installed software or in a cloud-based version.


Privia's bid capture and proposal management tools are designed for companies handling RFPs / RFIs in the public sector. Privia offers both SMB and Enterprise products and pricing starts at $29 / month / user.


Qwilr is designed to change the way a business creates and shares documents on the web. This solution allows businesses to turn traditional documents into powerful and interactive webpages that look great on any device. The vendor says this in turn offers businesses access to analytics…

Key Features

  • Interactive proposals (8)
  • Proposal branding (8)
  • Proposal templates (8)

Loopio is a sales proposal automation software solution offered by Loopio Inc.

Key Features

  • Proposal content library updates (6)
  • Proposal branding (6)
  • Proposal templates (6)
RFP360, from RFPIO

RFP360 develops software solutions that transform how organizations worldwide request information, respond to requests and connect — making the RFP and proposal process more efficient, effective, collaborative, consistent and repeatable for everyone. The vendor states their approach…

Key Features

  • Searchable proposal database (5)
  • RFP management & response (5)
  • Proposal content library updates (5)

JungleDocs takes properties and parts of an existing document and puts them into a new one. The vendor’s value proposition is that this prevents possible mistakes and saves up to 90% of the user’s time that would be used on inputting and copy-pasting operations. Key features include:…


Proposable is a sales proposal automation software solution offered by Proposable.


Bidsketch is a sales proposal automation software solution offered by Bidsketch.

DealHub (formerly Valooto) is a CPQ and sales proposal solution that runs natively on and other cloud-based CRMs.

Nintex DocGen for Salesforce

Nintex DocGen for Salesforce (formerly Drawloop) helps users generate, download and send company-approved documents to customers to ensure documents are on brand and accurate.


SalesRabbit, headquartered in Lehi, Utah, is a developer of software services for door-to-door and field sales teams. Their products are designed to enable sales teams to operate at peak performance by helping them motivate their teams, manage their resources effectively, and develop…


SkyVisualEditor is a solution for creating Visualforce pages in Salesforce. The solution specializes in helping Salesforce administrators create highly customized Visualforce pages to create the UIs their users want.

Sofon Proposal Organizer

Sofon Proposal Organizer is more than a simple proposal generator. Per their website "Sofon Proposal Organizer takes care of requirements analysis, product configuration, three dimensional product visualization (when applicable), calculation of sales prices and margins, calculation…

Practice Ignition

Practice Ignition is a sales proposal automation software solution offered by Practice Ignition.


NiftyQuoter is a sales proposal automation software solution offered by NiftyQuoter.


Revv, an eSignature solution, supports document automation and workflows. Revv enables users to create documents from a template library or upload and send external WORD/PDF documents for electronic signatures. Additionally, it offers various signature types to meet every eSignature…

Workday Strategic Sourcing

Workday Strategic Sourcing, formerly Scout RFP, which was acquired by Workday in late 2019, is a collaborative, cloud-based solution that makes sourcing a strategic arm of the business by providing greater visibility throughout the entire sourcing and supplier engagement process.…

Learn More About Proposal Software

What is Proposal Software?

Proposal software is a sales enablement or productivity tool that helps salespeople automate the process of creating accurate, personalized proposal documents. Users can then deliver a produced version of the proposal to clients, whether in hard copy, in an electronic file, or through a link to a custom URL (online proposals). Some proposal automation software also automatically scans proposal documents to check for legal & brand compliance. This type of software also handles proposal formatting, via templates or branding rule logic.

Proposal Software Features

  • Proposal branding: Allows users to create branding rules and/or scan proposals for brand compliance.

  • Proposal templates: Allows users to utilize proposal templates for standard proposal layouts, with variable fields.

  • Proposal content library updates: Users can update saved proposal language and standard proposal content.

  • Searchable proposal database: Proposals are organized in a central repository; users can easily locate past proposals within the database.

  • Guided proposal creation: A proposal authoring wizard, question flow, recommendations, or other elements guide salespeople in authoring proposals based on the particulars of the deal.

  • RFP management & response: Proposals can be created based on RFPs received.

  • Proposal collaboration and approval: Users can review and revise proposals in a collaborative fashion; this may include versioning and/or automated approval workflows.

  • User permissions and proposal editing controls: Users can set appropriate, granular controls over who can view vs. edit elements of proposals.

  • Proposal content tracking: Reporting & analytics around proposal content engagement and performance, e.g. what content clients spend time reading, and what content makes for a successful deal

  • Proposal distribution/delivery: Options for providing proposals to clients are robust and convenient. May include hard copies, electronic files (PDF, Word, RTF, HTML), or online proposals via links to custom URLs.

  • Sales proposal workflow: Proposals fit conveniently into the sales workflow on both ends (coordinating content to create proposals, and moving from proposals to contracts/revenue); proposal automation improves sales efficiency.

Requests for Proposals (RFPs) & Automation

Proposals are often sent as a response to RFPs (requests for proposals, or requests for pricing), which are sent to alert suppliers and providers to make a competitive bid on a sales opportunity. In cases where the price is the main decision-making factor (and the specific terms/requirements are already configured), this may come in the form of a request for quote (RFQ) rather than an RFP.

Sales Proposal Automation Software Integrations

Sales proposal automation software typically integrates with CPQ software and a company’s CRM system. It may also integrate with an enterprise content management system, electronic signature and/or payment software, product catalogs, and other sales software applications.

Integrations with CPQ software, product catalogs, and CMS systems feed personalized and contextual content into proposals, whereas integrations with CRM systems help track account engagement and sales performance, and integration with eSignature and payment software helps to streamline deals and generate revenue.

Key Benefits of Using Sales Proposal Automation

Sales proposal automation software automates the creation and/or delivery of sales proposals. According to vendors, this allows sales reps to be more productive and attend to more of the pipeline. These are some of the key benefits reported by vendors and users:

  • Streamlines workflow so proposals can be created faster.

  • Proposals are better quality—more consistent brand-wise, and more personalized in terms of contact details and CPQ or RFP specifications.

  • Improved sales effectiveness through client-focused (customized) proposals and speedy proposal turnaround, both of which may help improve win rate.

  • Opportunities for “self” upsell with interactive proposals can lead to higher revenue/bigger deal size without any additional effort required from Sales.

Proposal Software Comparison

Before deciding to invest in a proposal software, consider the following key factors:

  1. Ease of use: How user-friendly is the software? Will it be relatively easy to implement and get up and running with? Things like ease of use and adoption are important to consider when introducing a new tool to your sales team. If it’s difficult to use or doesn’t integrate with the other software your sales reps are using, adoption will likely suffer.

  2. Range of features: Are you looking for a basic but relatively cheap proposal automation tool? Or do you need a more comprehensive proposal management software? The latter will likely include a wide range of features like proposal templates, RFP uploads, real-time collaboration on proposal documents, and analytics. Determining what level of features you’re looking for will help you narrow down the list of options you are considering.

  3. Customer support: What type of customer support does the vendor provide? Do they offer both email, chat, and phone support? Looking through customer support ratings of proposal software on TrustRadius provides a good indication of how satisfied current customers are with customer support from the vendor.

Pricing Information

Most vendors offer tiered pricing for individuals up to large teams. The user price per month can vary between $20 and $150, depending on the range of features included in the plan and volume of proposals being created and sent.

Related Categories

Frequently Asked Questions

What does proposal software do?

Proposal software automates the process of generating personalized and professional-looking proposals. This typically is triggered by a potential customer sending a request for proposal/pricing (RFP) to a vendor. This software helps manage and store RFP and proposal documents as well.

What are the benefits of using proposal software?

The biggest benefit of using proposal or proposal management software is that it saves sales reps time. Reps can use proposal templates to quickly create documents customized to the prospect’s specific needs and requests. Proposal software also helps cut down on instances of human error resulting in an incorrect or incomplete proposal document being sent to a potential client. Many tools also offer collaboration features that allow multiple users to edit and review proposal and RFP docs before they’re sent out.

What is the best proposal software?

Some of the most popular proposal software products on TrustRadius (based on the number of reviews they have) include:

How much does proposal software cost?

Proposal software vendors typically offer a range of pricing plans to choose from and charge per user per month. Basic plans can start as low as $19 per user per month but will have limited functionality. Mid-level plans cost around $50 per month per user. Most vendors offer custom pricing for enterprise plans.