Claritas PRIZM Premier vs. Gazelle.ai

• Nielsens account managers are amazing. I could brag about my account rep forever.
• Get onsight training, it helps the process start at lightspeed.
• Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.

Highly recommended, it is beneficial for obtaining information from different sources and an excellent boost for prospecting. Its user interface is user-friendly, and all its functions are easy to understand and implement. Gazelle's team is fantastic, the adaptation process is fast, and their staff accompanies the users during the process; the training is excellent, and the customer service afterward.

• Segmentation.
• Media targeting and buying.
• Behavioral research.
• Purchasing behaviors.

• Offers a big database of potential clients.
• Targets by region and certain demographics like geography.
• Makes prospecting more efficient by including contact information.

Incentivized

• I would like better projections for micromarkets, such as non US Census metro areas.
• Organic segmentation can be very time consuming, but it always is.

• Some industry data is not up to date. However, there have been a few outdated data that we have come across.

It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.

We only looked at Zoom info, but Gazelle.ai stood out from a user and experience standpoint. The international database is a game-changer and is much more than just a spreadsheet of companies. Being able to visualize the locations of businesses makes prospecting so much easier and makes thinking that much simpler.

Incentivized

• Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
• Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
• It has helped support expansion into a new market for our health insurance products.
• We are able to design products based on the populations needs and behaviors rather than what someone heard.
• We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.

• It is an excellent tool that, through business intelligence, helps bring new prospects interested in our products and services, convert customers, and achieve a more successful business, which has been convenient because the return on investment has been fast and still helps us generate more profits.