What users are saying about
1 Rating
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Score 10 out of 100
2 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

Claritas PRIZM Premier

  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
Mark Mason Taylor | TrustRadius Reviewer

Intricately

Intricately works great for seeing if a company's site and/or app is hosted on Amazon Web Services. This is our target market so, this helps confirm we are using our time wisely when sourcing companies. Intricately still has some areas to grow in short cut views vs pulling up the entire view.
DJ Kline | TrustRadius Reviewer

Pros

Claritas PRIZM Premier

  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.
Mark Mason Taylor | TrustRadius Reviewer

Intricately

  • Giving you CDN vendors
  • Giving the Alexa ranking
  • Gives you information on SaaS platforms and video platforms
Anonymous | TrustRadius Reviewer

Cons

Claritas PRIZM Premier

  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.
Mark Mason Taylor | TrustRadius Reviewer

Intricately

  • It doesn't always seem to be accurate with hosting readings.
  • Not the best shortcut views when compared to other solutions.
  • Searching and list building still has room for growth.
DJ Kline | TrustRadius Reviewer

Likelihood to Renew

Claritas PRIZM Premier

Claritas PRIZM Premier 10.0
Based on 1 answer
It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier.We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
Mark Mason Taylor | TrustRadius Reviewer

Intricately

No score
No answers yet
No answers on this topic

Alternatives Considered

Claritas PRIZM Premier

No answers on this topic

Intricately

Intricately stacks up pretty close to DiscoverOrg. Though DiscoverOrg is a lot more detailed on company information pertaining to changes in the organization and services used, Intricately gives a quick snapshot of company information available right at the point of presence to any website. It allows for quicker conversation whereas DiscoverOrg has a lengthier approach to finding company information.
Anonymous | TrustRadius Reviewer

Return on Investment

Claritas PRIZM Premier

  • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
  • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
  • It has helped support expansion into a new market for our health insurance products.
  • We are able to design products based on the populations needs and behaviors rather than what someone heard.
  • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
Mark Mason Taylor | TrustRadius Reviewer

Intricately

  • Saving time on confirming we are spending our sourcing in the right areas (hosting provider).
  • Saving time in getting to our target market quicker.
  • It isn't 100% accurate, but the majority of the time it is accurate.
DJ Kline | TrustRadius Reviewer

Screenshots

Pricing Details

Claritas PRIZM Premier

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Intricately

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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