Claritas PRIZM Premier vs. HG Cloud Dynamics

• Nielsens account managers are amazing. I could brag about my account rep forever.
• Get onsight training, it helps the process start at lightspeed.
• Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.

Intricately works great for seeing if a company's site and/or app is hosted on Amazon Web Services. This is our target market so, this helps confirm we are using our time wisely when sourcing companies. Intricately still has some areas to grow in short cut views vs pulling up the entire view.

Incentivized

• Segmentation.
• Media targeting and buying.
• Behavioral research.
• Purchasing behaviors.

• Giving you CDN vendors
• Giving the Alexa ranking
• Gives you information on SaaS platforms and video platforms

Incentivized

• I would like better projections for micromarkets, such as non US Census metro areas.
• Organic segmentation can be very time consuming, but it always is.

• It doesn't always seem to be accurate with hosting readings.
• Not the best shortcut views when compared to other solutions.
• Searching and list building still has room for growth.

Incentivized

It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.

Intricately stacks up pretty close to DiscoverOrg. Though DiscoverOrg is a lot more detailed on company information pertaining to changes in the organization and services used, Intricately gives a quick snapshot of company information available right at the point of presence to any website. It allows for quicker conversation whereas DiscoverOrg has a lengthier approach to finding company information.

Incentivized

• Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
• Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
• It has helped support expansion into a new market for our health insurance products.
• We are able to design products based on the populations needs and behaviors rather than what someone heard.
• We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.

• Saving time on confirming we are spending our sourcing in the right areas (hosting provider).
• Saving time in getting to our target market quicker.
• It isn't 100% accurate, but the majority of the time it is accurate.

Incentivized