What users are saying about
1 Ratings
2 Ratings
1 Ratings
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Score 9 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100

Likelihood to Recommend

Comscore vCE

The most important aspect is that Comscore offers one of the largest analytics suites available on display, mobile, video, and TV. Due to the scale of its data, it also provides a benchmark for analyzing the advertising industry. Finally, I like the fact that I can track site performance of my company's digital properties.
Amit Gumber | TrustRadius Reviewer

ownerIQ

Worked very well for a local attraction in Chicago where our main KPI was ticket sales. Awareness scenarios may not be fitting or lower budget clients.
Todd Smithern | TrustRadius Reviewer

Feature Rating Comparison

Ad Campaigns

Comscore vCE
ownerIQ
8.5
Ad deployment
Comscore vCE
ownerIQ
9.0
Display advertising
Comscore vCE
ownerIQ
9.0
Ad display and retargeting segmentation
Comscore vCE
ownerIQ
9.0
Sequence targeting
Comscore vCE
ownerIQ
7.0

Ad Reporting & Analytics

Comscore vCE
ownerIQ
9.4
Ad performance reports
Comscore vCE
ownerIQ
7.0
Ad conversion tracking
Comscore vCE
ownerIQ
10.0
Ad attribution reporting
Comscore vCE
ownerIQ
10.0
Cross-channel ad management
Comscore vCE
ownerIQ
10.0
Ad forecasting and optimization
Comscore vCE
ownerIQ
10.0

Pros

Comscore vCE

  • It helps in advanced reporting capabilities such as overnight reporting of audience demographics and integration with Comscore’s new multi-platform audience data.
  • It has the ability to combine metrics with other digital campaigns involving display and rich media to provide an unduplicated view of audiences across multiple ad formats.
  • It has global and cross-geographical campaign reporting capabilities.
Amit Gumber | TrustRadius Reviewer

ownerIQ

  • Client Service
  • Performance
  • Optimizations
  • Detailed planning
Todd Smithern | TrustRadius Reviewer

Cons

Comscore vCE

  • Due to the large array of products within the Comscore platform, it is difficult to search in the platform.
  • It also lacks the capability to track programmatic traffic which is unfortunate considering the impact it is having in the digital advertising industry.
  • The help section has not been elaborated very well making it difficult to navigate through the platform and fetch the right report.
Amit Gumber | TrustRadius Reviewer

ownerIQ

  • Self-Service
  • Case Studies
  • Planning collateral
Todd Smithern | TrustRadius Reviewer

Alternatives Considered

Comscore vCE

We have selected Comscore because in Google Analytics it is not possible to reprocess the information: you have to be careful when tagging campaigns, creating filters to segment information in profiles, etc. Any error can cause the data to not register correctly and the data cannot be reprocessed. If they are lost or not registered correctly, nothing can be done to recover them. The same would happen if the tracking code of any of the pages on the website were deleted.
Amit Gumber | TrustRadius Reviewer

ownerIQ

No answers on this topic

Return on Investment

Comscore vCE

  • The business problems that we are solving using Comscore data are vast.
  • The most notable being that we have more up-to-date data to provide our clients. When they are running TV ad campaigns, they want to see exactly how it performs.
  • Having to wait 2-3 months at a time for data isn't helpful, so with Comscore, being able to show them within a couple of weeks is excellent.
Amit Gumber | TrustRadius Reviewer

ownerIQ

  • Positive ROI
  • Increase in ticket sales
  • Competed with internal Retargeting
Todd Smithern | TrustRadius Reviewer

Pricing Details

Comscore vCE

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ownerIQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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