Comscore validated Campaign Essentials vs. ownerIQ

Comscore validated Campaign Essentials

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Comscore vCE	Score 0.0 out of 10	N/A	validated Campaign Essentials (vCE) is an audience and ad validation solution from comScore. It allows users to report on the performance of their ad campaigns in real time, in terms of total number of impressions on display, mobile and video, audience geographies, etc. to determine the degree to which the campaign reached its target audience. vCE also detects the presence of invalid traffic (possible fraud), and it alerts users if their brand's ads appear next to questionable content, so that…	N/A
ownerIQ	Score 9.3 out of 10	N/A	ownerIQ in Boston supports digital advertising operations with their second-party data marketplace, for retailers and brands to share data with partners and to aid advertisers in creating more targeted and advertising campaigns.	N/A

Pricing

Comscore validated Campaign Essentials

ownerIQ

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Comscore vCE	ownerIQ
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Comscore validated Campaign Essentials	ownerIQ
Top Pros	Pro Reporting capabilities Pro Rich media Pro Advanced reporting	Pro Client service
Top Cons	Minus Difficult to search Minus Help section Minus Difficult to navigate	Minus Self service Minus Case studies

Features

Comscore validated Campaign Essentials

ownerIQ

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	Comscore validated Campaign Essentials - Ratings	ownerIQ 8.5 1 Ratings 8% above category average
Ad deployment	00 Ratings	9.01 Ratings
Display advertising	00 Ratings	9.01 Ratings
Ad display and retargeting segmentation	00 Ratings	9.01 Ratings
Sequence targeting	00 Ratings	7.01 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	Comscore validated Campaign Essentials - Ratings	ownerIQ 9.4 1 Ratings 19% above category average
Ad performance reports	00 Ratings	7.01 Ratings
Ad conversion tracking	00 Ratings	10.01 Ratings
Ad attribution reporting	00 Ratings	10.01 Ratings
Cross-channel ad management	00 Ratings	10.01 Ratings
Ad forecasting and optimization	00 Ratings	10.01 Ratings

Best Alternatives
	Comscore validated Campaign Essentials	ownerIQ
Small Businesses	TapClicks Score 9.2 out of 10	Google Ad Manager Score 8.6 out of 10
Medium-sized Companies	TapClicks Score 9.2 out of 10	The Trade Desk Score 8.1 out of 10
Enterprises	Alteryx Score 9.0 out of 10	Adobe Advertising Cloud Score 8.9 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Comscore validated Campaign Essentials	ownerIQ
Likelihood to Recommend	- (0 ratings)	9.0 (1 ratings)

User Testimonials
	Comscore validated Campaign Essentials	ownerIQ
Likelihood to Recommend	Comscore No answers on this topic	ownerIQ Worked very well for a local attraction in Chicago where our main KPI was ticket sales. Awareness scenarios may not be fitting or lower budget clients. Incentivized Todd Smithern Senior Manager, Business Development Operations Read full review
Pros	Comscore No answers on this topic	ownerIQ Client Service Performance Optimizations Detailed planning Incentivized Todd Smithern Senior Manager, Business Development Operations Read full review
Cons	Comscore No answers on this topic	ownerIQ Self-Service Case Studies Planning collateral Incentivized Todd Smithern Senior Manager, Business Development Operations Read full review
Return on Investment	Comscore No answers on this topic	ownerIQ Positive ROI Increase in ticket sales Competed with internal Retargeting Incentivized Todd Smithern Senior Manager, Business Development Operations Read full review
ScreenShots