Constructor.io Search vs. Getty Images Enterprise Solutions

Constructor.io Search takes all of the guesswork out of maintaining a search engine. As merchandisers or product teams, we have educated guesses at how search relevance should work but the customer is always king. We can't always predict the ways in which consumers will search or what their intent is. That's why the behavioral-driven approach that Constructor.io employs works so well. It means that merchandisers can focus on their sales and promotional responsibilities, instead of wasting time and bandwidth on base-level relevance questions.

Incentivized

Working in the medical field it can be difficult to find specialized imagery without shooting it yourself in-house however Getty has a pretty vast library. They've also done a nice job staying up with 'mask' imagery during the current COVID pandemic which my organization had a very high demand for. You will also find the photography to be more diverse than competitors and their search engine's suggestions are usually pretty spot on.

Incentivized

• Optimizes for business KPIs, not string matches, so merchandisers can focus on strategy instead of maintaining a dictionary.
• Gives merchandisers control to curate the right customer experience per their expert understanding.
• Customer/technical support during and after implementation.

Incentivized

• Variety of images
• Excellent suggestions and search tool
• Sharable light boards
• Comp images of higher quality and don't contain annoying watermarks

Incentivized

• Visibility of the personalization algorithm.
• Exposing detailed analytics within the customer-facing dashboard.
• "Top searches" available via API.

Incentivized

• The price point is typically not workable for smaller orgs
• Video/Music assets are not as strong as the photography library
• Vector-based assets are often built in strange ways that aren't always easy to manipulate

Incentivized

I could probably rattle after a dozen 'stock' photo companies that tout claims such as '$1 downloads, etc.' but don't bite on them, their libraries are extremely limited and you'll end up seeing photos you've used all over the place. For example, we once used a woman for a magazine cover who I also saw on a Southwest flyer, a Home Depot ad and on a poster at my kid's school all within a few months. It waters down your brand.

Incentivized

• Saved on the expense of buying our own photography equipment
• saved time of conducting in-house photo sessions
• Cloud storage of all your download save on local IT costs

Incentivized