Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.
$489
Salesforce CMS
Score 8.2 out of 10
N/A
Salesforce CMS is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. In CMS Workspaces, users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user wants to deliver content onto a…
Well suited for our needs of multiple images for auto auctions from a variety of sellers. Pointing them to one platform is easier than attempting to use a variety of platforms as we were doing before (email, slack, Dropbox and Google Drive would randomly be used by a variety of employees )
If you have a company that is sales driven and that has plenty of requirements as far as sales information, quotations, and invoicing. Your company has to have a lot of sales movement and sales requirements for a CRM solution to work and to work well. The company has to have a certain size of sales and clients since Salesforce is a costly solution that has to make sense as far as purchasing and expenses go. Also, it works great for any company that has a traditional (funnel) sales process, since it makes it easier to use this model to drive the options down the funnel and generate real sales and real money
Customer Relationship Management is made so much easier by using Salesforce. I love the ability to move between customer contacts easily and to chatter with my other teammates.
It’s so beneficial to have more industry data and to store it in Salesforce. From comparing my customers, I can make better recommendations as to what practices will be most beneficial and productive for them to use.
I love the integrations that I can use with Salesforce. It will document the communication I’ve had between customer contacts. It also documents tasks for me to complete regarding their implementations. I find it so easy to navigate to find good data.
In Salesforce I can also see the files and contractual agreements customers signed, and I love that it’s easy to find in their profiles. It’s helpful because sometimes my coworkers do not add the files to the google drive folders we use for storing customer facility data, so this is a great backup resource.
Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
It's super awkward if you aren't familiar with it. I have several years' experience in both my organization's salesforce as well as others and there are still things that trip me up. I think Salesforce can get to a point where it's TOO bloated with all this information, all these integrations, what-have-you, that it can be difficult to find what you need in a timely manner or it creates a hiccup in workflows that you then have to work around. On the other hand, once these issues are identified, there is the possibility to manipulate Salesforce into creating automated workarounds. So, at least it allows for that. I think it's an issue of having so many options for bolt-ons that you start to lose perspective and functionality. You tend to lose focus on usability for users.
I'm not sure - we have hired a person/team that are Salesforce Admin so when I have a question or need support I go in-house. But, I know Salesforce has incredible L+D and trainings available for free to help users develop in their skillsets.
In the past we've used WordPress to manage documentation content. WordPress was more flexible than Contentful but also prone to inconsistencies and we ended having a lot of hacks to accomplish various WordPress tricks. With Contentful there's less ambiguity so content producers are less likely to go astray. We also have our own in-house programmatic template solution for managing content, but this was a previous pain point when we needed to get the dev team to do a deploy for every content change.
Salesforce CMS beats the competition due to UI, user friendliness, support, and ease of use as well as deployment. The entire system and process is simple to understand, has many different places for you to store key information, and is easily implemented at your company. You're getting a trusted brand with reliable customer service. I could not think of using any other program.
Since we are already a Salesforce shop, ROI is amazing since the CMS is already built into the platform. It frees up costs and resources that were spent on other CMS solutions.
There will be some costs involved when converting content away from things like Sharepoint, but the end rewards of platform consolidation will outweigh those costs.
Since it is already integrated into your Salesforce platform, support costs will go down and therefore have a positive ROI impact in that area.
