Contentful vs. Salesforce CMS

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contentful
Score 8.2 out of 10
N/A
Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.
$489
Salesforce CMS
Score 8.2 out of 10
N/A
Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user…N/A
Pricing
ContentfulSalesforce CMS
Editions & Modules
Team
489/month
Community
Free
Enterprise
Custom
No answers on this topic
Offerings
Pricing Offerings
ContentfulSalesforce CMS
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
ContentfulSalesforce CMS
Security
Comparison of Security features of Product A and Product B
Contentful
8.0
9 Ratings
0% below category average
Salesforce CMS
8.5
23 Ratings
6% above category average
Role-based user permissions8.09 Ratings8.523 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Contentful
8.1
10 Ratings
5% above category average
Salesforce CMS
8.5
22 Ratings
10% above category average
API8.79 Ratings8.522 Ratings
Internationalization / multi-language7.57 Ratings8.518 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Contentful
8.0
11 Ratings
5% above category average
Salesforce CMS
8.4
19 Ratings
10% above category average
WYSIWYG editor7.34 Ratings8.516 Ratings
Code quality / cleanliness9.07 Ratings8.518 Ratings
Admin section8.79 Ratings8.516 Ratings
Page templates7.64 Ratings8.417 Ratings
Library of website themes7.52 Ratings8.013 Ratings
Mobile optimization / responsive design8.26 Ratings8.317 Ratings
Publishing workflow8.510 Ratings8.517 Ratings
Form generator7.01 Ratings8.515 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Contentful
8.3
10 Ratings
12% above category average
Salesforce CMS
8.5
19 Ratings
15% above category average
Content taxonomy8.59 Ratings8.416 Ratings
SEO support7.78 Ratings8.015 Ratings
Bulk management7.76 Ratings8.417 Ratings
Availability / breadth of extensions8.77 Ratings8.517 Ratings
Community / comment management9.01 Ratings8.919 Ratings
Best Alternatives
ContentfulSalesforce CMS
Small Businesses
Divi
Divi
Score 9.8 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ContentfulSalesforce CMS
Likelihood to Recommend
8.5
(11 ratings)
9.5
(23 ratings)
Usability
-
(0 ratings)
7.1
(8 ratings)
Support Rating
-
(0 ratings)
8.0
(7 ratings)
User Testimonials
ContentfulSalesforce CMS
Likelihood to Recommend
Contentful
Well suited for our needs of multiple images for auto auctions from a variety of sellers. Pointing them to one platform is easier than attempting to use a variety of platforms as we were doing before (email, slack, Dropbox and Google Drive would randomly be used by a variety of employees )
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Salesforce
Salesforce CMS is well suited for anything sales. If you need information on an account, want to touch your old accounts, need to get a better idea of ownership by vertical, or want to estimate revenue from your pipeline, it is very A-OK. We use Salesforce to open, close, and study prospects to later convert them into closed deals. There is a section for notes to detail about each and every account. You can add contacts in, complete with their title, email, cell phones, and other additional info, and since our program is sync'ed up with Outreach.io you can make an immediate call from the Salesforce page. It's a must if you are growing your company and want to stay organized within multiple departments.
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Pros
Contentful
  • Flexible. This CMS can be easily extended and provide access to dynamic content
  • Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
  • Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.
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Salesforce
  • Easy to use, just like Salesforce's other products. Many users can sit down and figure it out in no time, and with a little training become power users.
  • Fast and secure - Salesforce is a leader in the cloud world so you get consistently fast results and security that is top notch in the industry.
  • Accessible from anywhere - if you use cloud CMS already this is a no-brainer, but for those that do in-house CMS still, this is a major difference. Mobile access from anywhere on the planet without a VPN is something you just can't do without the cloud.
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Cons
Contentful
  • Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
  • There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
  • A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
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Salesforce
  • Platform is so robust it can be overwhelming when starting a report from scratch
  • Key words in the Search column have to be fairly specific
  • Lot's of training is Salesforce Trailhead that it can be a bit daunting to decide what to learn about that is applicable to our organization
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Usability
Contentful
No answers on this topic
Salesforce
It's super awkward if you aren't familiar with it. I have several years' experience in both my organization's salesforce as well as others and there are still things that trip me up. I think Salesforce can get to a point where it's TOO bloated with all this information, all these integrations, what-have-you, that it can be difficult to find what you need in a timely manner or it creates a hiccup in workflows that you then have to work around. On the other hand, once these issues are identified, there is the possibility to manipulate Salesforce into creating automated workarounds. So, at least it allows for that. I think it's an issue of having so many options for bolt-ons that you start to lose perspective and functionality. You tend to lose focus on usability for users.
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Support Rating
Contentful
No answers on this topic
Salesforce
I'm not sure - we have hired a person/team that are Salesforce Admin so when I have a question or need support I go in-house. But, I know Salesforce has incredible L+D and trainings available for free to help users develop in their skillsets.
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Alternatives Considered
Contentful
In the past we've used WordPress to manage documentation content. WordPress was more flexible than Contentful but also prone to inconsistencies and we ended having a lot of hacks to accomplish various WordPress tricks. With Contentful there's less ambiguity so content producers are less likely to go astray. We also have our own in-house programmatic template solution for managing content, but this was a previous pain point when we needed to get the dev team to do a deploy for every content change.
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Salesforce
Salesforce has a wide variety of services and its user interface was easy to understand and use. Our teams [thought] Salesforce to be better. When we were comparing the features as per our Marketing and Branding teams needs and uses, Salesforce came out on the top.
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Return on Investment
Contentful
  • Positive - new hires are able to get onboarded quicker with us using Contentful
  • Positive - we can customize the journey of what modules/material the user sees after a course/video/article
  • Positive - it's been an overall game changer when hiring external candidates who need extensive training
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Salesforce
  • It helps us to keep track of any potential conflicts between sales organizations.
  • It allows us to have robust reporting for every sales team and the overall organization.
  • It gives us a solid platform for our day-to-day work rather than using multiple software.
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ScreenShots

Contentful Screenshots

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