ConvertKit vs. Sailthru

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ConvertKit
Score 8.6 out of 10
N/A
ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.
$29
per month
Sailthru
Score 6.2 out of 10
N/A
Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.N/A
Pricing
ConvertKitSailthru
Editions & Modules
Creator
$29.00
per month
Creator Pro
$59.00
per month
No answers on this topic
Offerings
Pricing Offerings
ConvertKitSailthru
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ConvertKitSailthru
Features
ConvertKitSailthru
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ConvertKit
8.8
6 Ratings
10% above category average
Sailthru
-
Ratings
WYSIWYG email editor9.06 Ratings00 Ratings
Dynamic content8.76 Ratings00 Ratings
Ability to test dynamic content8.76 Ratings00 Ratings
Landing pages8.36 Ratings00 Ratings
A/B testing8.46 Ratings00 Ratings
Mobile optimization9.76 Ratings00 Ratings
Email deliverability reporting9.76 Ratings00 Ratings
List management8.16 Ratings00 Ratings
Triggered drip sequences8.46 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ConvertKit
8.2
6 Ratings
7% above category average
Sailthru
-
Ratings
Dashboards8.46 Ratings00 Ratings
Standard reports9.66 Ratings00 Ratings
Custom reports6.75 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
ConvertKit
9.4
6 Ratings
16% above category average
Sailthru
-
Ratings
URL Validation10.05 Ratings00 Ratings
Link Tracking10.05 Ratings00 Ratings
Image Validation9.45 Ratings00 Ratings
Inbox Display9.76 Ratings00 Ratings
Email Accessibility Tools9.45 Ratings00 Ratings
Spelling and Grammar Check9.05 Ratings00 Ratings
Spam Testing8.15 Ratings00 Ratings
Email Previews10.06 Ratings00 Ratings
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ConvertKitSailthru
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VerticalResponse
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Score 10.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Emma by Marigold
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Score 9.3 out of 10
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Score 8.8 out of 10
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User Ratings
ConvertKitSailthru
Likelihood to Recommend
8.1
(6 ratings)
7.7
(21 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(7 ratings)
Usability
9.0
(3 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
ConvertKitSailthru
Likelihood to Recommend
ConvertKit
It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
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Zeta Global
Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
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Pros
ConvertKit
  • Literally unlimited templates for designing the Email campaigns
  • Launching a landing page to capture leads (emails) quickly
  • Analytics to track almost everything including delivery rates gives the ability to optimise next/future campaigns accordingly
  • Newly launched journey or drip email campaigns is great as well
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Zeta Global
  • Personalization - one of the most important things you can utilize when emailing people.
  • Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
  • Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
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Cons
ConvertKit
  • I think the dashboard could benefit form allowing more customization
  • The way you format email templates is pretty limited
  • The saved footer options seems glitchy. I can never get it to work right.
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Zeta Global
  • Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
  • Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
  • Can't set up automated data dumps to an email address, has to be sent via API.
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Likelihood to Renew
ConvertKit
No answers on this topic
Zeta Global
The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
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Usability
ConvertKit
Can be summed up in three words that 'It just Works'. Crafted for creators and artists in mind, it offers all they need for start building up list. Free tier is really a good move to test out stuff. I am staying with them considering their good email delivery and simple interface and easy integration with our website software. WYSIYG Editor, Standard reporting but not deep level analytics gives all the basic tools needed to support the business.
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Zeta Global
No answers on this topic
Support Rating
ConvertKit
No answers on this topic
Zeta Global
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
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Alternatives Considered
ConvertKit
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
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Zeta Global
Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
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Return on Investment
ConvertKit
  • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
  • My return clients percentages have increased since I started using Convertkit
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Zeta Global
  • Sailthru has helped us build a welcome series that's much more effective than anything we had before.
  • It's much easier to analyze transactional campaigns than our previous ESP.
  • We're better able to run A/B tests and learn from the results -- all of which improves our email strategy.
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