Marigold Engage by Sailthru

Marigold Engage by Sailthru

Marigold Engage by Sailthru

44 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Marigold Engage by Sailthru	Score 8.5 out of 10	N/A	Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.	N/A

Pricing

Marigold Engage by Sailthru

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Offerings

Pricing Offerings
Marigold Engage by Sailthru
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Marigold Engage by Sailthru
Considered Both Products	Marigold Engage by Sailthru Verified User Director Chose Marigold Engage by Sailthru Better personalization and data management. Incentivized Helpful? Russell Preston Senior Web Developer Chose Marigold Engage by Sailthru Nothing offers the customization and control for power users like Sailthru. Other options we have used have been simply as backups in case of Sailthru outages during critical moments. We chose Sailthru at the beginning of our growth from sending email natively. We haven't had a … Incentivized Helpful? TC Tyrell Cromoshuk Director of Marketing Chose Marigold Engage by Sailthru I think Sailthru does a poor job at comparing to Klaviyo from a user perspective. While both platforms have very similar features and objectively achieve the same result, the user interface & journey to get there on Sailthru is overly complicated and cumbersome. Klaviyo does a … Incentivized Helpful? Verified User Manager Chose Marigold Engage by Sailthru We went with Sailthru because we didn't need an all-in-one software. Sailthru's main focus is email and they do a great job at it. Looking back, I probably would have chosen a different platform based on price alone. Sailthru is very expensive for what it offers. Another reason … Incentivized Helpful? Verified User Director Chose Marigold Engage by Sailthru We chose Sailthru before evaluating these vendors. Currently though they are lagging a little bit with integration with outside data sources, flexibility with surfacing web content, and multi channel orchestration compared to these vendors Incentivized Helpful? Hayley Squire Email Marketing Manager Chose Marigold Engage by Sailthru I prefer Sailthru over any Oracle product but found Campaign Monitor was the best ESP I've played around with. At my last job, we made the switch from Responsys to Campaign Monitor but I left shortly after so I didn't get too much experience working in it. I didn't select … Incentivized Helpful? Cassidy Ebert Client Services Manager Chose Marigold Engage by Sailthru Sailthru provides the most details of any of the systems I've used previously. It allows us to customize reports for the specific client and what information that client is looking for. Sailthru allows us to use multiple different accounts to generate reports from, so it works … Incentivized Helpful? Verified User Account Manager Chose Marigold Engage by Sailthru Sailthru is great for our newsletters. Moat focuses more on our online, mobile and desktop content, whereas Sailthru hones in on our newsletter traction. Incentivized Helpful? Mark Armstrong IT and Multimedia Projects Coordinator Chose Marigold Engage by Sailthru For us, a cost-effective email provider always seems to lack our version of a "total package". Sailthru seems to edge out others for merchants, but even the providers before and after Sailthru also fell a little short. There really doesn't seem to be a solution that truly … Incentivized Helpful? George DiGuido Vice President, Growth and Email Marketing Chose Marigold Engage by Sailthru Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The … Incentivized Helpful? Jake Bodmer Senior Marketing Manager - Audience Growth & Retention Chose Marigold Engage by Sailthru Sailthru has a distinct advantage of being a younger more agile company while not having the legacy code that several of the large scale ESP's have. The UX is a strength as well as their frequent features overhaul which seems to develop more every year, they have a focus on … Incentivized Helpful? Joe Strouth Website and Marketing Manager Chose Marigold Engage by Sailthru Sailthru is cost effective, feature-rich, well documented, continuously growing their product offering, and combines most of what all other platforms encompass. From SMS to email, marketing campaigns to transactional sends, custom built event-based sequences, etc. Incentivized Helpful? Justin Adler Email Marketing Manager & Copywriter Chose Marigold Engage by Sailthru Sailthru is much more robust and evolved than MailChimp. That's not to say that MailChimp wasn't a great platform for us, as it dramatically helped our business grow and it's a great resource that I'd recommend to any start-up. However, Sailthru offers a different ideology more … Incentivized Helpful? Tobias Walter COO & CFO Chose Marigold Engage by Sailthru Better than the pure campaign email marketing apps (MailChimp, Constant Contact, etc.) for the additional transactional email capabilities. With the lack of reliability and service, we will move on to others though (trying Mixpanel's and Intercom.io to see how they work out. Helpful? Yolanda Vann Ad Operations Associate Chose Marigold Engage by Sailthru SailThru is more user friendly than Exact Target and is about the same as Adestra Helpful? Verified User Account Manager Chose Marigold Engage by Sailthru SailThru has much more range, flexibility and scale than iproduction which is often opaque. Helpful? Jeremy Gentile Ad Operations Associate Chose Marigold Engage by Sailthru We previously used Adestra. However, I really think it is much easier and more intuitive to use Sailthru. Helpful? Verified User Program Manager Chose Marigold Engage by Sailthru Sailthru is my favorite email platform that I've used thus far. It's more streamlined and user-friendly compared to Marketo and Lyris. It currently offers more functionality and customer insights than MailChimp, Constant Contact, What Counts, Omail, and Vertical Response. Helpful? Amanda Gaeta Marketing and Business Development Chose Marigold Engage by Sailthru SailThru doesn't have the UI of any of them unfortunately, but the high level of functionality (if functions to switch text for specific customers) is the BIGGEST strength. None of these have that complexity available. My old company needed to build our own automated email … Helpful?
Top Pros	Pro Email marketing Pro Customer service Pro Setting up
Top Cons	Minus Pricing model Minus Parent company Minus Email address

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User Ratings
	Marigold Engage by Sailthru
Likelihood to Recommend	7.7 (21 ratings)
Likelihood to Renew	10.0 (7 ratings)
Support Rating	1.0 (1 ratings)

User Testimonials
	Marigold Engage by Sailthru
Likelihood to Recommend	Marigold Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with. Incentivized Russell Preston Senior Web Developer Read full review
Pros	Marigold Personalization - one of the most important things you can utilize when emailing people. Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement. Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company. Incentivized Hayley Squire Email Marketing Manager Read full review
Cons	Marigold Giving more practical examples of technical setups, sometimes the only way to understand it is to see it. Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists. Can't set up automated data dumps to an email address, has to be sent via API. Incentivized Jake Bodmer Senior Marketing Manager - Audience Growth & Retention Read full review
Likelihood to Renew	Marigold The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues. Tobias Walter COO & CFO Read full review
Support Rating	Marigold Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time. Tobias Walter COO & CFO Read full review
Alternatives Considered	Marigold Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use. Incentivized George DiGuido Vice President, Growth and Email Marketing Read full review
Return on Investment	Marigold Sailthru has helped us build a welcome series that's much more effective than anything we had before. It's much easier to analyze transactional campaigns than our previous ESP. We're better able to run A/B tests and learn from the results -- all of which improves our email strategy. Incentivized Justin Adler Email Marketing Manager & Copywriter Read full review
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