Cordial vs. Redpoint Global rgOne

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

Incentivized

Redpoint is great in complex data environments, especially consumer based businesses.

Incentivized

• Provides helpful desktop and mobile previews.
• Sends emails reliably.
• Allows for pretty robust audience rules.

Incentivized

• Ingestion of real-time and batch data
• Data quality cleansing and correction
• Customer matching

Incentivized

• Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
• A lot of the templating must be built from scratch.
• Deliverability insights (out of the box) could be expanded further.

Incentivized

• Continue to develop more connections to other customer facing cloud based applications

Incentivized

Extremely helpful and deep technical expertise in their support group.

Incentivized

Cordial by far has the best UI for simple navigation

Incentivized

Redpoint provides more power and flexibility to create a consolidated customer database than Informatica.

Incentivized

• Best to manage your clients' business.
• Not ideal for freelancers.

Incentivized

• Redpoint streamlines data consolidation and provides overall customer journey orchestration.

Incentivized