What users are saying about
2 Ratings
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Score 6.7 out of 100
3 Ratings
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Score 8.8 out of 100

Attribute Ratings

  • TripleLift is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.4

Criteo Retail Media

64%
1 Rating
8.0

TripleLift

80%
1 Rating

Usability

9.1

Criteo Retail Media

91%
1 Rating

TripleLift

N/A
0 Ratings

Support Rating

6.4

Criteo Retail Media

64%
1 Rating

TripleLift

N/A
0 Ratings

Likelihood to Recommend

Criteo

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
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Triplelift

TripleLift is very well suited for native campaigns and sponsored content posts that can mimic the look and feel of the original content. I would not use them for retargeting campaigns or performance-driven objectives. They have partnerships with top media publishers in the US, but those premium CPMs are not cheap.
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Pros

Criteo

  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
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Triplelift

  • Great Support team.
  • Custom made ad formats to drive exposure.
  • Very competitive CPMs.
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Cons

Criteo

  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
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Triplelift

  • Reporting not very granular.
  • Not enough data integrations on the exchange.
  • PMPs on the platforms are expensive compared to the open exchange.
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Pricing Details

Criteo Retail Media

Starting Price

Editions & Modules

Criteo Retail Media editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    TripleLift

    Starting Price

    Editions & Modules

    TripleLift editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Usability

      Criteo

      Intuitive and easy to use.
      Read full review

      Triplelift

      No answers on this topic

      Support Rating

      Criteo

      Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
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      Triplelift

      No answers on this topic

      Alternatives Considered

      Criteo

      Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
      Read full review

      Triplelift

      The main advantage that TripleLift has over its competitors is the native custom-made format that ensures the programmatic traffic bought through the platform blends with the original content in a convincing way to boost campaign results. Unlike AppNexus, their focus is not CTV and more focused on in-app inventory.
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      Return on Investment

      Criteo

      • Increased net revenue
      • Increased profit
      • CTR is unchanged (but this can be improved with better opportunities for targeting)
      Read full review

      Triplelift

      • Increases reach and budgets for more revenue.
      • Provides new formats to diversify media mix.
      • Margins are a bit high, decreasing ROI.
      Read full review

      Screenshots

      Add comparison