Criteo Commerce Max vs. TripleLift

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

TripleLift is very well suited for native campaigns and sponsored content posts that can mimic the look and feel of the original content. I would not use them for retargeting campaigns or performance-driven objectives. They have partnerships with top media publishers in the US, but those premium CPMs are not cheap.

Incentivized

• Intuitive dashboards and reporting
• Custom templates for display media
• Flexibility in terms of setting guardrails for targeting

• Great Support team.
• Custom made ad formats to drive exposure.
• Very competitive CPMs.

Incentivized

• Exportable insights at a brand, page, and placement level
• Segmentation API service to better manage first-party data
• Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

• Reporting not very granular.
• Not enough data integrations on the exchange.
• PMPs on the platforms are expensive compared to the open exchange.

Incentivized

Intuitive and easy to use.

Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

The main advantage that TripleLift has over its competitors is the native custom-made format that ensures the programmatic traffic bought through the platform blends with the original content in a convincing way to boost campaign results. Unlike AppNexus, their focus is not CTV and more focused on in-app inventory.

Incentivized

• Increased net revenue
• Increased profit
• CTR is unchanged (but this can be improved with better opportunities for targeting)

• Increases reach and budgets for more revenue.
• Provides new formats to diversify media mix.
• Margins are a bit high, decreasing ROI.

Incentivized