Crushpath vs. Opal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Crushpath
Score 1.1 out of 10
N/A
Crushpath, from the San Francisco based company of the same name, is a content marketing engine dedicated to delivering custom content to potential new customers via multiple channels (social media sites, news and industry related sites). Targeted for small to midmarket companies interested in B2B selling, Crushpath is billed as a sales prospecting tool dedicated to streamlining, automating, and improving the timeliness of outreach. Crushpath pricing starts at $900 monthly with the Ultimate…N/A
Opal
Score 4.6 out of 10
Enterprise companies (1,001+ employees)
Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Plan every facet of the brand experience, to ensure consistency throughout every moment and across every channel. Create…
$10,000
per year
Pricing
CrushpathOpal
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CrushpathOpal
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
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CrushpathOpal
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User Ratings
CrushpathOpal
Likelihood to Recommend
1.1
(2 ratings)
1.0
(6 ratings)
Likelihood to Renew
8.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
CrushpathOpal
Likelihood to Recommend
Crushpath
I cannot think of any scenarios, but I look forward in the near future to make use of the email option as a webpage for outreaching to potential and current customers.
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Opal
I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
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Pros
Crushpath
  • They do a great sales pitch on the phone to get you to buy in
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Opal
  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
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Cons
Crushpath
  • I cannot think of any improvements for them to make.
  • I have been very satisfied with their products.
  • I would like to be able to incorporate my logo on the plan I currently use.
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Opal
  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
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Likelihood to Renew
Crushpath
I am not sure if I am using it to its fullest potential and if I have the skill or focus time to invest in using it for our promotions. I do not know how to measure our return on the investment.
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Opal
No answers on this topic
Alternatives Considered
Crushpath
This does not apply to me.
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Opal
I've used Percolate and it's said to be a competitor of Opal, but in reality, it's a tool I've struggled with. It's fine for day-to-day scheduling and publishing, but lacks the flexibility and functionality of Opal. Opal really feels like it was built by storytellers where Percolate feels like it was built purely by an engineering team.
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Return on Investment
Crushpath
  • It cost me money with no return at all
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Opal
  • Opal helps us with visibility and content sharing, so that teams have greater awareness of assets that have already been created, meaning they can leverage them instead of creating net new.
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ScreenShots

Opal Screenshots

Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.