Customer.io vs. Experiture Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Customer.io
Score 8.5 out of 10
Small Businesses (1-50 employees)
Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.
$100
per month
Experiture
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
The Experiture Marketing Platform is an all-in-one marketing platform that allows users to create, deploy, automate and optimize highly personalized marketing programs at scale across email, web, mobile, social and more.
$895
per month
Pricing
Customer.ioExperiture Marketing Platform
Editions & Modules
No answers on this topic
Professional
$895
per month
Premium
$1,295
per month
Enterprise
$1,995
per month
Offerings
Pricing Offerings
Customer.ioExperiture
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsEssentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation.
More Pricing Information
Community Pulse
Customer.ioExperiture Marketing Platform
Top Pros
Top Cons
Features
Customer.ioExperiture Marketing Platform
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Customer.io
-
Ratings
Experiture Marketing Platform
9.8
3 Ratings
25% above category average
WYSIWYG email editor00 Ratings9.83 Ratings
Dynamic content00 Ratings9.93 Ratings
Ability to test dynamic content00 Ratings9.83 Ratings
Landing pages00 Ratings9.93 Ratings
A/B testing00 Ratings10.03 Ratings
Mobile optimization00 Ratings9.83 Ratings
Email deliverability reporting00 Ratings9.93 Ratings
List management00 Ratings9.02 Ratings
Triggered drip sequences00 Ratings10.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Customer.io
-
Ratings
Experiture Marketing Platform
9.9
3 Ratings
31% above category average
Lead nurturing automation00 Ratings9.92 Ratings
Lead scoring and grading00 Ratings9.92 Ratings
Data quality management00 Ratings9.93 Ratings
Automated sales alerts and tasks00 Ratings9.93 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Customer.io
-
Ratings
Experiture Marketing Platform
9.3
2 Ratings
12% above category average
Calendaring00 Ratings9.52 Ratings
Event/webinar marketing00 Ratings9.02 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Customer.io
-
Ratings
Experiture Marketing Platform
9.0
2 Ratings
22% above category average
Social sharing and campaigns00 Ratings9.92 Ratings
Social profile integration00 Ratings8.21 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Customer.io
-
Ratings
Experiture Marketing Platform
9.6
2 Ratings
28% above category average
Dashboards00 Ratings9.92 Ratings
Standard reports00 Ratings9.92 Ratings
Custom reports00 Ratings9.11 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Customer.io
-
Ratings
Experiture Marketing Platform
8.2
3 Ratings
14% above category average
API00 Ratings7.31 Ratings
Role-based workflow & approvals00 Ratings8.21 Ratings
Customizability00 Ratings10.03 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.31 Ratings
Best Alternatives
Customer.ioExperiture Marketing Platform
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
Kentico Xperience
Kentico Xperience
Score 6.5 out of 10
Medium-sized Companies
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 10.0 out of 10
Kentico Xperience
Kentico Xperience
Score 6.5 out of 10
Enterprises
Conversica
Conversica
Score 9.6 out of 10
Kentico Xperience
Kentico Xperience
Score 6.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Customer.ioExperiture Marketing Platform
Likelihood to Recommend
9.8
(8 ratings)
10.0
(3 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(3 ratings)
Usability
-
(0 ratings)
9.1
(1 ratings)
Online Training
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Customer.ioExperiture Marketing Platform
Likelihood to Recommend
Customer.io
This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
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Indros Group
It should be appealing to organizations seeking fast and broad adoption throughout their organizations.
Read full review
Pros
Customer.io
  • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
  • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
  • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
  • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
  • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
  • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
  • We don't use environments, but it might be very useful for a bigger company.
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Indros Group
  • We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!
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Cons
Customer.io
  • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
  • A bit too email centric.
  • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
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Indros Group
  • Very difficult to assess additional room for improvement, as we are early in our experience.
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Likelihood to Renew
Customer.io
No answers on this topic
Indros Group
Because they deliver! If Experiture promises they can create or design something, consider it done.
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Usability
Customer.io
No answers on this topic
Indros Group
Platform is easy, powerful and very effective in driving new business opportunities!
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Online Training
Customer.io
No answers on this topic
Indros Group
Sales and training support is excellent! Tom, The GPS Group
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Alternatives Considered
Customer.io
Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
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Indros Group
Precision, recall, efficiency, follow through
Read full review
Return on Investment
Customer.io
  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Read full review
Indros Group
  • Extremely fast lead conversion
  • Very high ROI
Read full review
ScreenShots

Customer.io Screenshots

Screenshot of data-driven or manual segments that can be created in the no-code builder for recipient lists, campaign triggers, filters, and conversion goals.Screenshot of the code editor for email, that helps navigate code and iterate.Screenshot of account performance, visible at a glance from the Dashboard view.Screenshot of drag and drop messages, time delays, and branches where desired, to build cross-channel campaigns.Screenshot of triggered campaigns based on forms submissions, customer attributes, customer actions, and dates.Screenshot of localization for global audiences. One message can be delivered in multiple languages.