What users are saying about
15 Ratings
3 Ratings
15 Ratings
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Score 9.3 out of 100
3 Ratings
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Score 10 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

Experiture

It should be appealing to organizations seeking fast and broad adoption throughout their organizations.
Steve Albert | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.6
Experiture
9.8
WYSIWYG email editor
Customer.io
6.6
Experiture
9.8
Dynamic content
Customer.io
8.6
Experiture
9.9
Ability to test dynamic content
Customer.io
8.6
Experiture
9.8
A/B testing
Customer.io
7.9
Experiture
10.0
Mobile optimization
Customer.io
10.0
Experiture
9.8
Email deliverability reporting
Customer.io
7.7
Experiture
9.9
List management
Customer.io
10.0
Experiture
9.0
Triggered drip sequences
Customer.io
9.5
Experiture
10.0
Landing pages
Customer.io
Experiture
9.9

Reporting & Analytics

Customer.io
5.9
Experiture
9.6
Dashboards
Customer.io
5.4
Experiture
9.9
Standard reports
Customer.io
5.4
Experiture
9.9
Custom reports
Customer.io
7.0
Experiture
9.1

Lead Management

Customer.io
Experiture
9.9
Lead nurturing
Customer.io
Experiture
9.9
Lead scoring and grading
Customer.io
Experiture
9.9
Data quality management
Customer.io
Experiture
9.9
Automated sales alerts and tasks
Customer.io
Experiture
9.9

Campaign Management

Customer.io
Experiture
9.3
Calendaring
Customer.io
Experiture
9.5
Event/webinar marketing
Customer.io
Experiture
9.0

Social Media Marketing

Customer.io
Experiture
9.0
Social sharing and campaigns
Customer.io
Experiture
9.9
Social profile integration
Customer.io
Experiture
8.2

Platform & Infrastructure

Customer.io
Experiture
8.2
API
Customer.io
Experiture
7.3
Role-based workflow & approvals
Customer.io
Experiture
8.2
Customizability
Customer.io
Experiture
10.0
Integration with Microsoft Dynamics CRM
Customer.io
Experiture
7.3

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

Experiture

  • We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!
Thomas Pierson | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

Experiture

  • Very difficult to assess additional room for improvement, as we are early in our experience.
Steve Albert | TrustRadius Reviewer

Likelihood to Renew

Customer.io

No score
No answers yet
No answers on this topic

Experiture

Experiture 10.0
Based on 3 answers
Because they deliver! If Experiture promises they can create or design something, consider it done.
Thomas Pierson | TrustRadius Reviewer

Usability

Customer.io

No score
No answers yet
No answers on this topic

Experiture

Experiture 9.1
Based on 1 answer
Platform is easy, powerful and very effective in driving new business opportunities!
Thomas Pierson | TrustRadius Reviewer

Online Training

Customer.io

No score
No answers yet
No answers on this topic

Experiture

Experiture 9.1
Based on 1 answer
Sales and training support is excellent! Tom, The GPS Group
Thomas Pierson | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

Experiture

Precision, recall, efficiency, follow through
John D'Antonio | TrustRadius Reviewer

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

Experiture

  • Extremely fast lead conversion
  • Very high ROI
John D'Antonio | TrustRadius Reviewer

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Customer.io Editions & Modules

Additional Pricing Details
Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

Experiture

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Experiture Editions & Modules

Edition
Professional$8951
Premium$1,2951
Enterprise$1,9951
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Customer.io
9.0
Experiture
10.0

Likelihood to Renew

Customer.io
Experiture
10.0

Usability

Customer.io
Experiture
9.1

Online Training

Customer.io
Experiture
9.1

Add comparison