Likelihood to Recommend Ooyala provides the opportunity to scale and manage multiple services and platforms in the organization with its integration services with internal tools like Slack and multiple other applications. Also, it helps you understand the views, reach, and engagement with the videos that help you define your next campaign strategy. In my experience, Ooyala could be less appropriate for managing URLs and unreliability may make you upload videos more than once.
Read full review iMovie is a great editing tool for beginners and users with little to no experience. If you are looking for a simple, straight forward way to edit your videos without having any training, this is the tool for you. If you are looking for a robust and very advanced editing platform, you may wish to look elsewhere.
Read full review Pros It's intuitive and easy to use. Ooyala Now is the only product I have seen to date that shows me real-time usage. I like the people. Read full review iMovie allows users to upload their own clips and edit them together. You're able to add in more clips as you're working on your project which is great as some film editing software don't allow add ons of video clips once you've begun the editing process. iMovie continually saves as you're working on your project and syncs with your devices so you can work on your project from other like computers. iMovie is quick to update changes which allows time to be saved during the editing process. It's very helpful when you need to adjust 1-2 things and don't want to spend hours waiting for the changes to go through. Read full review Cons Ooyala's integration with the ad serving platform is not as good in terms of user interface and user experience. The user interface could be improved (making it more like YouTube and Vimeo). The feature that provides scheduling could be improved to be seamless for publishing to Instagram. Read full review Audio for video editing is a bit limiting. A pro user would feel limited, but the average person can pretty well do what they need in iMovie and that's what matters for this platform. The design of the UI could use some updating so it doesn't feel so bubbly. This may purely be an aesthetic concern, and maybe the old style makes it more approachable, but i'd prefer to see a more slick design so you don't feel like you are using a kids program. If you ever want to share the project or manually manage files, it can be a bit difficult to figure out. Fortunately Apple allows you to import a project from iMovie into FCPX if you ever want to be upwardly mobile. Read full review Usability I'd give it a higher rating but there seems to be some things that are so over-simplified that it's tough for an experienced user to work backwards when needed. That said, it certainly is easy enough for a 7 year old to pick up and use without much instruction or training.
Read full review Support Rating Apple does a great job supporting its products. I have never encountered trouble that could not be solved through chat or email. The knowledgebase section of the website, video tutorials online and various user forums also help with most issues. If after using all of these avenues you still have an issue, it may be time for you to outsource your project to a professional!
Read full review Alternatives Considered We have used all the rival products. Ooyala has been our favourite for years, but feel like they have stalled in new product development.
Read full review Not as easy to use as iMovie, and a similar cost structure. iMovie is easier for Apple users / and MS users, to both get proficient at. Movie Maker isn't bad, it just isn't as slick as iMovie. We actually used MovieMaker for a couple of years before migrating most users over to iMovie. We have not regretted the move.
Read full review Return on Investment Ooyala certainly helped improve ROI. It also provides a strong capability for integration with other marketing automation tools for improved digital marketing ROI. Reduction in cost of operations can be easily achieved with integrations with multiple software applications. Read full review iMovie is a very inexpensive alternative to other video editing software. It's very easy to train new users on iMovie, so time is saved there. We started a project where we were tasked to create a new 5 minute video every week. We started with little to no knowledge of video editing, but iMovie was so easy to pick up and use that we were able to start filming and putting together videos right away. If we had to learn a more complex program, like Premiere Pro, it would have pushed our timeline back considerably. Read full review ScreenShots