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Dealer.com vs. LightYear by DealerBuilt

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dealer.com
Score 7.0 out of 10
N/A
Cox company Dealer.com offers a suite of marketing applications and support for online and digital marketing, product presentation and dealer websites, digital advertising and retargeting, and managed services if desired.N/A
LightYear by DealerBuilt
Score 8.0 out of 10
N/A
DealerBuilt's LightYear is a customizable ceDMS (customer experience DMS) platform designed to conform to each dealer’s unique business processes and reporting needs. LightYear includes modules for Accounting, Sales and F&I, Parts & Service, and Payroll, plus incorporates built-in customer experience tools designed to enable dealers to create sales and service experiences that exceed the expectations of tech-enabled consumers. The platform’s API is presented to give dealers the…N/A
Pricing
Dealer.comLightYear by DealerBuilt
Editions & Modules
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Offerings
Pricing Offerings
Dealer.comLightYear by DealerBuilt
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Dealer.comLightYear by DealerBuilt
Top Pros
Top Cons

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User Ratings
Dealer.comLightYear by DealerBuilt
Likelihood to Recommend
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
Dealer.comLightYear by DealerBuilt
Likelihood to Recommend
Cox Enterprises
Dealer.com is good at figuring out unique filters for how inventory will show up on the website. When vehicles should/should not show up, badges on particular vehicles, etc. Easy to change website templates. The issue is that templates are all starting to look alike. Also, they do try to make things look nice but are falling behind in functionality. For example, specials pages. I know people don't think much of blogs, but that is where we can post local content and Google crawl and use that for search engines. Dealer.com is probably one of the worst with blogs. Either you have to pay for it separately just to have it (not included in the website), or you have to have Premium SEO Package.
Verified User
Anonymous
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DealerBuilt
No answers on this topic
Pros
Cox Enterprises
  • Currently have unlimited exports of inventory
  • Allowing you to update your website template to a new one whenever you want
  • Monthly calls with reps - who also let me know when something becomes uncompliant on the website per OEM requirements
Verified User
Anonymous
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DealerBuilt
No answers on this topic
Cons
Cox Enterprises
  • Advertising (adwords/FB). Our rep used to lead that and we would discuss results and game plans on each monthly call. Apparently, now, they moved all advertising to a group and some random person handles it and I never get told anything anymore. No monthly calls, no strategies. If I even want to know the results, I have to force communications instead of them sending me results/reports themselves.
  • Cookie-cutter approach to all content creation, SEO work, advertising, etc. No local touch or unique detail is given.
  • Falling behind the competition. The details they are improving are not the things that are important to my managers/our team. Managers now bring up how other sites are better than ours a lot more than they used to.
Verified User
Anonymous
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DealerBuilt
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Return on Investment
Cox Enterprises
  • How can you give concrete info on ROI? A website is a requirement, so obviously it has had a positive impact since that is the #1 place customers will shop our inventory.
  • Traffic to our website has steadily increased over the years, so we know that Google is still finding it, and it's doing its job for searches.
Verified User
Anonymous
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DealerBuilt
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ScreenShots

LightYear by DealerBuilt Screenshots

Screenshot of LightYear is a modern, highly-customizable ceDMS (customer experience DMS) platform that precisely conforms to each dealer’s unique business processes and reporting needs. As the industry’s only ceDMS platform, LightYear incorporates built-in customer experience tools† that enable dealers to create sales and service experiences that exceed the expectations of today’s tech-enabled consumers. LightYear’s open integration platform empowers clients to build their preferred dealer tech stack, enabling the secure exchange of data with other dealer tech providers, as well as OEMs.Screenshot of Maximize revenue potential in fixed ops by exceeding the expectations of today’s tech-enabled consumers with the industry’s only ceDMS platform that comes with a wide range of built-in customer experience tools. Increase upsells with one-click access to comprehensive details regarding vehicle history, recommended maintenance, and previously declined service recommendations. Build customer trust and drive increased customer-pay labor with video and photo-enabled MPIs and electronic approvals. Boost absorption rates with reporting and email/text campaign tools that enable service campaigns and BDC outreach calls.Screenshot of Drive efficiency and profitability by accelerating RO creation with an intuitive, mobile-enabled write-up screen that includes a one-stop view of service history and real-time parts availability. Keep technicians efficient at bay with electronic parts requisitions. Minimize technician downtime with intelligent dispatching that automatically prioritizes ROs and then assigns technicians to the appropriate next job. Automate receipting, cycle counts, and physical inventory and labeling with our integrated scan-based parts inventory management tool. Get real-time access to critical metrics needed to ensure accountability, monitor performance, manage parts inventory, and understand profitability.Screenshot of Assess a dealership’s current financial position, identify problem areas, and understand how performance is trending with dashboard views and customizable, real-time reports. Quickly review and compare multiple companies’ performance side by side. Easily modify account mapping and financial statements to keep pace with evolving OEM requirements.