Cox company Dealer.com offers a suite of marketing applications and support for online and digital marketing, product presentation and dealer websites, digital advertising and retargeting, and managed services if desired.
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vAuto Conquest
Score 9.8 out of 10
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vAuto, a Cox Automotive company, offers Conquest, a dealer management system for new car auto dealerships.
Dealer.com is good at figuring out unique filters for how inventory will show up on the website. When vehicles should/should not show up, badges on particular vehicles, etc. Easy to change website templates. The issue is that templates are all starting to look alike. Also, they do try to make things look nice but are falling behind in functionality. For example, specials pages. I know people don't think much of blogs, but that is where we can post local content and Google crawl and use that for search engines. Dealer.com is probably one of the worst with blogs. Either you have to pay for it separately just to have it (not included in the website), or you have to have Premium SEO Package.
Use this tool to calculate your entry value, reconditioning budget and plan, and retail exit strategy. Seeing what "recent" units have sold is helpful to interpret a more accurate time to sale prediction
Advertising (adwords/FB). Our rep used to lead that and we would discuss results and game plans on each monthly call. Apparently, now, they moved all advertising to a group and some random person handles it and I never get told anything anymore. No monthly calls, no strategies. If I even want to know the results, I have to force communications instead of them sending me results/reports themselves.
Cookie-cutter approach to all content creation, SEO work, advertising, etc. No local touch or unique detail is given.
Falling behind the competition. The details they are improving are not the things that are important to my managers/our team. Managers now bring up how other sites are better than ours a lot more than they used to.
Customer service has been a primary selling point of all the products we use through Cox Automotive. They have been great on every level, from implementation and setup to post-install support to technical support, they go far above and beyond the norms I have seen in other companies within this realm.
It's been so long since I have used a competitive product to vAuto, it is no longer found on the list. If the other product were an Apple product, it would compare to an old iPod. Whereas, vAuto is a new iPhone
How can you give concrete info on ROI? A website is a requirement, so obviously it has had a positive impact since that is the #1 place customers will shop our inventory.
Traffic to our website has steadily increased over the years, so we know that Google is still finding it, and it's doing its job for searches.
