Cox company Dealer.com offers a suite of marketing applications and support for online and digital marketing, product presentation and dealer websites, digital advertising and retargeting, and managed services if desired.
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vAuto Provision
Score 9.9 out of 10
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vAuto, a Cox Automotive company, offers Provision, a dealer management system supporting used car dealerships.
Dealer.com is good at figuring out unique filters for how inventory will show up on the website. When vehicles should/should not show up, badges on particular vehicles, etc. Easy to change website templates. The issue is that templates are all starting to look alike. Also, they do try to make things look nice but are falling behind in functionality. For example, specials pages. I know people don't think much of blogs, but that is where we can post local content and Google crawl and use that for search engines. Dealer.com is probably one of the worst with blogs. Either you have to pay for it separately just to have it (not included in the website), or you have to have Premium SEO Package.
Honestly, there is very little that I could ask for that this program does not already offer when it comes to maintaining a proper stock of vehicles, and ensuring that the vehicle is competitively priced when compared to similar vehicles at other local dealerships.
I have had very little need for customer support on this particular part of the X time suite, but I have dealt with them to a great extent within the fixed operations side of the dealership and they are always extremely responsive, incredibly helpful and are always there for you when needed. A great asset to their company.
This is really the only product I seriously looked at in this segment. It does literally everything I want, it excludes nothing, with nothing there that is not needed. Every feature is great, it works together with the other Xtime products to cover basically every need within an automotive dealership world.
How can you give concrete info on ROI? A website is a requirement, so obviously it has had a positive impact since that is the #1 place customers will shop our inventory.
Traffic to our website has steadily increased over the years, so we know that Google is still finding it, and it's doing its job for searches.