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Pulse by Directive Consulting vs. Kantar Advertising and Paid Search Intelligence

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Pulse by Directive Consulting
Score 0.0 out of 10
N/A
Directive Consulting offers Pulse, a search marketing database. It can be used to review and benchmark every competitor in an industry on dimensions like, from their general research tool, domain rating, keywords, traffic, traffic value, ad spend, paid keywords, and paid clicks.N/A
Kantar Advertising and Paid Search Intelligence
Score 8.0 out of 10
N/A
Kantar's Advertising and Paid Search Intelligence products connects data across advertising activities (spend, creative, channel, and media) to enable clients to optimise media and marketing strategies.N/A
Pricing
Pulse by Directive ConsultingKantar Advertising and Paid Search Intelligence
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Pulse by Directive ConsultingKantar Advertising and Paid Search Intelligence
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Pulse by Directive ConsultingKantar Advertising and Paid Search Intelligence
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
Pulse by Directive ConsultingKantar Advertising and Paid Search Intelligence
Small Businesses
Nozzle
Nozzle
Score 9.8 out of 10
Nozzle
Nozzle
Score 9.8 out of 10
Medium-sized Companies
Similarweb
Similarweb
Score 8.3 out of 10
Similarweb
Similarweb
Score 8.3 out of 10
Enterprises

No answers on this topic

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Pulse by Directive ConsultingKantar Advertising and Paid Search Intelligence
Likelihood to Recommend
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Pulse by Directive ConsultingKantar Advertising and Paid Search Intelligence
Likelihood to Recommend
Directive Consulting
No answers on this topic
Kantar
For agencies, Kantar Advertising and Paid Search Intelligence can help inform spending in a more intelligent way and optimise performance when it comes to campaigns; however for smaller brand owners the cost and scope may be prohibitive and as such may not be a one size fits all model, unfortunately. Conclusively, to get a foot ahead the competitive with increased market intelligence it can be the ideal choice
Verified User
Anonymous
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Pros
Directive Consulting
No answers on this topic
Kantar
  • Agility
  • User interface
  • ROI from improved Paid media Performance
Verified User
Anonymous
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Cons
Directive Consulting
No answers on this topic
Kantar
  • Help and support agents
  • Timely updates at times, not on par with others'
  • Lack of intuitive recommendations feature / insights manager
Verified User
Anonymous
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Alternatives Considered
Directive Consulting
No answers on this topic
Kantar
It's clear that Kantar Advertising and Paid Search Intelligence is the established player; and from the experience that we've had I would have no hesitation in recommending Kantar Advertising and Paid Search Intelligence, however my experience is a lot more in tune with this than others. Others such as BrandVerity can seem a little overwhelming to a newcomer as well
Verified User
Anonymous
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Return on Investment
Directive Consulting
No answers on this topic
Kantar
  • Increased ROI 10x compared to previous solution in first two years
  • Improved market share of partner brand ahead of expectation
  • Opened up confidence of branching out into new markets internationally
Verified User
Anonymous
Read full review
ScreenShots