D&B Hoovers vs. Salesforce Maps

D and B hoovers are best suited when you want to target companies based on their revenue, employee strength, location, and the kind of business the company is doing, this helps to make a cohort and find companies that are most likely to buy you products or services. However, D & B hoovers has some scope for improvement when it comes to getting details of individual decision-makers in those companies. It's not bad but can improve.

If you are a small business or have a small team in the field, anything Salesforce and its components should be avoided. Its price-point and ROI are overstated.

• allows you to search within broad industry categories or very detailed subcategories using a variety of methods (NAICS, SIC, D&B's internal coding system, keywords, etc.)
• Has a variety of personnel that you can view and sort by level, name, or email availability.
• Oftentimes emails for C-level personnel cannot be located on the company website or easily found elsewhere online.

• Color coding different accounts or data fields.
• Ability to see travel time and not just distance.
• Lots of data fields to pull from - big recent improvement.

• We should be able to "exclude" words from titles or company names
• Able to access titles and email addresses more easily - not look at list first, select find matching contacts button, then go back to sort to add titles contain and email addresses, etc. This is a two-step process to get what I need.

• Lots of glitches
• Get signed out often, which interrupts the day
• Could be more intuitive

Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.

Because it's easy to use

Worked well once you figured it out. The 'help portal' was no 'help'. Once you get done self-teaching yourself enough of the terminology and workings, it is pretty quick and easy to use. But the learning curve, again, is not worth the time or effort

Always available on desktop or mobile.

Meets our needs

They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.

Support was comical. It was barely available and the few times I did get help the language barrier was extraordinarily problematic

I was not part of the implementation as that stayed with Dev team.

While there are several softwares that offer similar options, Hoovers does stand above the others as one of the most accurate softwares I have used. They seem to put a lot of work into keeping their information up to date and accurate. It definitely makes the life of a salesperson much easier.

MapAnything is very easy to use but it appears that similar companies are too. Because of the new pricing structure, they are expensive.

We're a small company with few users, so scalability has not been an issue.

• Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
• A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
• Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.

• Increased efficiency
• Reduced labor time
• Improved visibility