D&B Hoovers vs. Salesforce Maps

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Hoovers
Score 8.3 out of 10
N/A
Avention delivers sales intelligence data for millions of companies globally.N/A
Salesforce Maps
Score 7.5 out of 10
Small Businesses (1-50 employees)
Salesforce Maps (formerly MapAnything) helps users map their CRM data. Users can: View customer, prospect, employee, partner, & competitor locations Build routes, call lists, campaigns, & event invite lists directly from the map Map wins & losses and visualize team activities & performance Maps is Salesforce-integrated & was built on Force.com. According to the vendor, the software has 1400+ customers so far. Use cases include: Field…
$30
per user / month
Pricing
D&B HooversSalesforce Maps
Editions & Modules
No answers on this topic
Winter 2017 / 10.4.6
$30
per user / month
Offerings
Pricing Offerings
D&B HooversSalesforce Maps
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
D&B HooversSalesforce Maps
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Hoovers
8.0
60 Ratings
Salesforce Maps
-
Ratings
Advanced search8.157 Ratings00 Ratings
Identification of new leads7.654 Ratings00 Ratings
List quality7.958 Ratings00 Ratings
List upload/download8.455 Ratings00 Ratings
Ideal customer targeting7.651 Ratings00 Ratings
Load time/data access8.257 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Hoovers
7.8
60 Ratings
Salesforce Maps
-
Ratings
Contact information6.856 Ratings00 Ratings
Company information8.359 Ratings00 Ratings
Industry information8.260 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Hoovers
7.5
58 Ratings
Salesforce Maps
-
Ratings
Lead qualification process6.539 Ratings00 Ratings
Smart lists and recommendations6.646 Ratings00 Ratings
Salesforce integration8.334 Ratings00 Ratings
Company/business profiles8.654 Ratings00 Ratings
Alerts and reminders7.441 Ratings00 Ratings
Data hygiene7.446 Ratings00 Ratings
Automatic data refresh7.242 Ratings00 Ratings
Tags7.635 Ratings00 Ratings
Filters and segmentation8.046 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Hoovers
8.8
24 Ratings
Salesforce Maps
-
Ratings
Sales email templates10.07 Ratings00 Ratings
Append emails to records7.624 Ratings00 Ratings
Sales ICM
Comparison of Sales ICM features of Product A and Product B
D&B Hoovers
-
Ratings
Salesforce Maps
1.0
1 Ratings
Sales compensation plan creation00 Ratings1.01 Ratings
User Ratings
D&B HooversSalesforce Maps
Likelihood to Recommend
8.4
(64 ratings)
7.6
(3 ratings)
Likelihood to Renew
9.3
(6 ratings)
-
(0 ratings)
Usability
10.0
(2 ratings)
5.0
(1 ratings)
Availability
10.0
(3 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
8.9
(5 ratings)
1.0
(1 ratings)
Implementation Rating
10.0
(2 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
D&B HooversSalesforce Maps
Likelihood to Recommend
Dun & Bradstreet
D and B hoovers are best suited when you want to target companies based on their revenue, employee strength, location, and the kind of business the company is doing, this helps to make a cohort and find companies that are most likely to buy you products or services. However, D & B hoovers has some scope for improvement when it comes to getting details of individual decision-makers in those companies. It's not bad but can improve.
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Salesforce
If you are a small business or have a small team in the field, anything Salesforce and its components should be avoided. Its price-point and ROI are overstated.
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Pros
Dun & Bradstreet
  • allows you to search within broad industry categories or very detailed subcategories using a variety of methods (NAICS, SIC, D&B's internal coding system, keywords, etc.)
  • Has a variety of personnel that you can view and sort by level, name, or email availability.
  • Oftentimes emails for C-level personnel cannot be located on the company website or easily found elsewhere online.
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Salesforce
  • Color coding different accounts or data fields.
  • Ability to see travel time and not just distance.
  • Lots of data fields to pull from - big recent improvement.
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Cons
Dun & Bradstreet
  • We should be able to "exclude" words from titles or company names
  • Able to access titles and email addresses more easily - not look at list first, select find matching contacts button, then go back to sort to add titles contain and email addresses, etc. This is a two-step process to get what I need.
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Salesforce
  • Lots of glitches
  • Get signed out often, which interrupts the day
  • Could be more intuitive
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Likelihood to Renew
Dun & Bradstreet
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
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Salesforce
No answers on this topic
Usability
Dun & Bradstreet
Because it's easy to use
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Salesforce
Worked well once you figured it out. The 'help portal' was no 'help'. Once you get done self-teaching yourself enough of the terminology and workings, it is pretty quick and easy to use. But the learning curve, again, is not worth the time or effort
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Reliability and Availability
Dun & Bradstreet
Always available on desktop or mobile.
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Salesforce
No answers on this topic
Performance
Dun & Bradstreet
Meets our needs
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Salesforce
No answers on this topic
Support Rating
Dun & Bradstreet
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
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Salesforce
Support was comical. It was barely available and the few times I did get help the language barrier was extraordinarily problematic
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Implementation Rating
Dun & Bradstreet
I was not part of the implementation as that stayed with Dev team.
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Salesforce
No answers on this topic
Alternatives Considered
Dun & Bradstreet
While there are several softwares that offer similar options, Hoovers does stand above the others as one of the most accurate softwares I have used. They seem to put a lot of work into keeping their information up to date and accurate. It definitely makes the life of a salesperson much easier.
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Salesforce
MapAnything is very easy to use but it appears that similar companies are too. Because of the new pricing structure, they are expensive.
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Scalability
Dun & Bradstreet
We're a small company with few users, so scalability has not been an issue.
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Salesforce
No answers on this topic
Return on Investment
Dun & Bradstreet
  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
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Salesforce
  • Increased efficiency
  • Reduced labor time
  • Improved visibility
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