D&B Hoovers vs Salesforce Maps (formerly MapAnything)

Likelihood to Recommend

Enriched a significant amount of account data where there was very little to start with -- really helps you extract value from your data and find gaps you didn't even know was there. Also allows ongoing data management to ensure that you don't keep building gaps over time -- you only need to educate people on how to use it and assuming you have seats you can just standardize the research and creation of accounts.

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Yee Yek

Database Manager

SamsaraLogistics & Supply Chain, 1001-5000 employees

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If you are a small business or have a small team in the field, anything Salesforce and its components should be avoided. Its price-point and ROI are overstated.

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Kurt Johansen

DBA and Process Manager

Angel Water, Inc.Consumer Services, 51-200 employees

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Feature Rating Comparison

D&B Hoovers

Salesforce Maps (formerly MapAnything)

Advanced search

Identification of new leads

List quality

List upload/download

Ideal customer targeting

Load time/data access

D&B Hoovers

Salesforce Maps (formerly MapAnything)

Contact information

Industry information

D&B Hoovers

Salesforce Maps (formerly MapAnything)

Lead qualification process

Smart lists and recommendations

Salesforce integration

Company/business profiles

Alerts and reminders

Data hygiene

Automatic data refresh

Filters and segmentation

D&B Hoovers

Salesforce Maps (formerly MapAnything)

Sales email templates

Append emails to records

D&B Hoovers

Salesforce Maps (formerly MapAnything)

Sales compensation plan creation

Pros

Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
It was great for finding a more complete picture of the companies history.
It was helpful for piecing together contact information for people you may not have known worked there.

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Micah Tinklepaugh

Marketing Analyst

CertonaResearch, 1-10 employees

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Color coding different accounts or data fields.
Ability to see travel time and not just distance.
Lots of data fields to pull from - big recent improvement.

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Edward Phillips

Engagement Director

Mission: HopeNon-Profit Organization Management, 11-50 employees

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Cons

Much of the data on this platform is stale or inaccurate when it comes to identifying company contacts. We determined that there is about a 70% accuracy in any given data set. This is in stark contrast to the 90% or better that the D&B sales rep sold us on.
Customer service is terrible here when you have any kind of complaint. In our experience, they escalated our issue (poor data quality and a request for a refund or termination of our contract) to a manager who never bothered to return any emails or calls.
You pay (heavily) for exporting data outside of their system. If you're not able or willing to pay for exports, the interface they have for just viewing the data in grid format is clunky and inefficient.

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Justin Roodman

Product Marketing Manager

nLyten Media LLCManagement Consulting, 1-10 employees

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Lots of glitches
Get signed out often, which interrupts the day
Could be more intuitive

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Verified User

Consultant in Marketing

Hospital & Health Care Company, 1-10 employees

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Likelihood to Renew

D&B Hoovers 5.9

Based on 2 answers

Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.

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Micah Tinklepaugh

Marketing Analyst

CertonaResearch, 1-10 employees

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No score

No answers yet

No answers on this topic

Usability

No score

No answers yet

No answers on this topic

Salesforce Maps (formerly MapAnything) 5.0

Based on 1 answer

Worked well once you figured it out. The 'help portal' was no 'help'. Once you get done self-teaching yourself enough of the terminology and workings, it is pretty quick and easy to use. But the learning curve, again, is not worth the time or effort

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Kurt Johansen

DBA and Process Manager

Angel Water, Inc.Consumer Services, 51-200 employees

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Support Rating

D&B Hoovers 10.0

Based on 2 answers

They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.

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Verified User

Employee in Sales

Financial Services Company, 1001-5000 employees

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Salesforce Maps (formerly MapAnything) 1.0

Based on 1 answer

Support was comical. It was barely available and the few times I did get help the language barrier was extraordinarily problematic

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Kurt Johansen

DBA and Process Manager

Angel Water, Inc.Consumer Services, 51-200 employees

View all 1 answers on this topic

Alternatives Considered

D&B stacks up but not very high. ZoomInfo is in the lead for newer-looking technology and data quality. Sales Navigator is a powerhouse in the space and probably has the whole package that I'd want during prospecting except for the business code. Crunchbase has newer information and industry trends that are hard to beat. Hopefully D&B can modernize to stack up and make a more appealing UI/UX.

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Verified User

Account Manager in Sales

Human Resources Company, 201-500 employees

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MapAnything is very easy to use but it appears that similar companies are too. Because of the new pricing structure, they are expensive.

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Edward Phillips

Engagement Director

Mission: HopeNon-Profit Organization Management, 11-50 employees

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Return on Investment

This software has paid for itself three times over in the first sale made by using their b2b leads.
This software is the difference between casually growing your business and scaling at a rate that is not generally thought to be possible. Of coarse you still have to put in the effort to make the sales but the accuracy of the leads saves time and money.
This software gives filtered results when searching for a target prospect or market and will provide leads that other software will not have in their database. This is the most elite b2b lead generation software on the market, period.

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Verified User

Executive in Corporate

Facilities Services Company, 1-10 employees

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Increased efficiency
Reduced labor time
Improved visibility

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Verified User

Consultant in Marketing

Hospital & Health Care Company, 1-10 employees

View all 3 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

D&B Hoovers Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Salesforce Maps (formerly MapAnything) Editions & Modules

Edition

Winter 2017 / 10.4.6	$30¹

per user / month

Additional Pricing Details

—

Rating Summary

D&B Hoovers

Salesforce Maps (formerly MapAnything)

D&B Hoovers

Salesforce Maps (formerly MapAnything)

D&B Hoovers

Salesforce Maps (formerly MapAnything)

D&B Hoovers

Salesforce Maps (formerly MapAnything)

D&B Hoovers

Salesforce Maps (formerly MapAnything)

Likelihood to Recommend

D&B Hoovers

Salesforce Maps (formerly MapAnything)

Feature Rating Comparison

Advanced search

Identification of new leads

List quality

List upload/download

Ideal customer targeting

Load time/data access

Contact information

Company information

Industry information

Lead qualification process

Smart lists and recommendations

Salesforce integration

Company/business profiles

Alerts and reminders

Data hygiene

Automatic data refresh

Tags

Filters and segmentation

Sales email templates

Append emails to records

Sales compensation plan creation

Pros

D&B Hoovers

Salesforce Maps (formerly MapAnything)

Cons

D&B Hoovers

Salesforce Maps (formerly MapAnything)

Likelihood to Renew

D&B Hoovers

Salesforce Maps (formerly MapAnything)

Usability

D&B Hoovers

Salesforce Maps (formerly MapAnything)

Support Rating

D&B Hoovers

Salesforce Maps (formerly MapAnything)

Alternatives Considered

D&B Hoovers

Salesforce Maps (formerly MapAnything)

Return on Investment

D&B Hoovers

Salesforce Maps (formerly MapAnything)

Screenshots

D&B Hoovers

Salesforce Maps (formerly MapAnything)

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

D&B Hoovers Editions & Modules

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Salesforce Maps (formerly MapAnything) Editions & Modules

Edition

Additional Pricing Details

Rating Summary

Add comparison