Emplifi Social Commerce Cloud vs. YouTube Shopping

Emplifi's support and commercial teams are always available and ready to give support. Emplifi is also open to test new use cases, even though they are beyond contractual terms. That is amazing. They need to work on the processes to guarantee a streamlined integration with customers' technology, offering more options to those willing to develop in-house their solutions, and to keep an accurate reporting on time.

Incentivized

I think Youtube shopping goes well with popular beauty vloggers who review the products, while it is less helpful for service-oriented YouTubers like course providers. If they can list out their courses, then it could be awesome. Youtube Shopping is overall very helpful for both business owners and customers because business owners get loyal customers while customers can easily purchase the products without any further clarification or searching.

Incentivized

• The UGC platform is intuitive and easy to use
• The UGC platform offers multiple methods for obtaining content
• The UGC platform makes it easy to implement galleries in emails

Incentivized

• Exponential audience growth.
• Customer retention.
• Clearing their doubts and making them to purchase quickly.

Incentivized

• The Pixlee Integration needs a lot of work in my opinion.
• Influencer/Creator reporting
• The app is not very user friendly in my opinion.
• Options to get push notifications/texts if a post does not go live when expected (I'm not always checking my work email on the weekends)

Incentivized

• Its UI/UX can be better.
• Similar products recommendation could be added.
• feedback section can be included.

Incentivized

We found the UGC component of Emplifi to be relatively intuitive and easy for new users to adopt, resulting in increased usage and efficient time spent on the platform. Increased adoption impacted our overall marketing programs because we are able to find better/more images and use them to support our messages and campaigns.

Incentivized

We selected Live Advisor Go In Store because at that moment, it was complete and more useful. However now our brands are looking for something different, something that will help the Live Advisor to make things better and easier. We are looking for solutions more into 1 to 1 chat and AI and customer care. We expect to have new technologies that give more personalized experiences to our customers while also helping our live advisors to sell more without interrupting their work in the stores.

Youtube is the social platform where more audiences are present, and the content is video, so user retention is made sure. There are more chances for the YouTube audience to make a purchase decision quickly compared to other social commerce platforms. YouTube Shopping helps in customer retention, which helps to obtain increased ROI.

Incentivized

• Live stream even if we have it included, we are not using it which is very sad, this is because our business does not have the time to create new content and we are not getting inspiration nor ideas
• Live advisor is great to get more users and more traffic however in terms of CR and ROI is very low. We are considering not having it because it is giving more work to our in-store assistants and is not returning any investment.

• High ROI is obtained.
• Loyal Customers is obtained.
• Consistent customers.

Incentivized