Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fathom
Score 8.9 out of 10
N/A
Fathom is a management reporting, forecasting and financial analysis tool from the Access Group. It helps users to assess business performance, monitor trends and identify improvement opportunities. Fathom combines business planning with simple three-way cash flow forecasting.
$44
per month
HubSpot CRM
Score 8.4 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Pricing
FathomHubSpot CRM
Editions & Modules
Starter
$44
per month
Silver
$225
per month
Gold
$325
per month
Platinum
$575
per month
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Offerings
Pricing Offerings
FathomHubSpot CRM
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FathomHubSpot CRM
Considered Both Products
Fathom

No answer on this topic

HubSpot CRM
Chose HubSpot CRM
I have used other alternatives in Brazil, such as RD Station. I believe HubSpot is better, as it has way more features and integrations.
Top Pros
Top Cons

No answers on this topic

Features
FathomHubSpot CRM
Budgeting, Planning, and Forecasting
Comparison of Budgeting, Planning, and Forecasting features of Product A and Product B
Fathom
7.8
1 Ratings
18% below category average
HubSpot CRM
-
Ratings
Long-term financial planning7.01 Ratings00 Ratings
Financial budgeting9.01 Ratings00 Ratings
Forecasting6.01 Ratings00 Ratings
Management reporting9.01 Ratings00 Ratings
Analytics and Reporting
Comparison of Analytics and Reporting features of Product A and Product B
Fathom
8.0
1 Ratings
2% below category average
HubSpot CRM
-
Ratings
KPIs8.01 Ratings00 Ratings
Cost and profitability analysis8.01 Ratings00 Ratings
Key Performance Indicator setting8.01 Ratings00 Ratings
Revenue Forecasting8.01 Ratings00 Ratings
Budgeting Tools
Comparison of Budgeting Tools features of Product A and Product B
Fathom
6.5
1 Ratings
26% below category average
HubSpot CRM
-
Ratings
Financial Planning Collaboration7.01 Ratings00 Ratings
Budget Customization8.01 Ratings00 Ratings
Departmental Budgeting4.01 Ratings00 Ratings
Import & Export Tools7.01 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Fathom
-
Ratings
HubSpot CRM
7.7
1589 Ratings
0% below category average
Customer data management / contact management00 Ratings8.51531 Ratings
Workflow management00 Ratings7.91501 Ratings
Territory management00 Ratings5.0184 Ratings
Opportunity management00 Ratings8.01434 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.21546 Ratings
Contract management00 Ratings8.0185 Ratings
Quote & order management00 Ratings7.41048 Ratings
Interaction tracking00 Ratings8.31489 Ratings
Channel / partner relationship management00 Ratings8.2186 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Fathom
-
Ratings
HubSpot CRM
7.1
1059 Ratings
6% below category average
Case management00 Ratings7.2985 Ratings
Call center management00 Ratings6.8854 Ratings
Help desk management00 Ratings7.3907 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Fathom
-
Ratings
HubSpot CRM
8.1
1399 Ratings
6% above category average
Lead management00 Ratings8.21320 Ratings
Email marketing00 Ratings8.01331 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Fathom
-
Ratings
HubSpot CRM
7.5
1450 Ratings
1% below category average
Task management00 Ratings8.11392 Ratings
Billing and invoicing management00 Ratings6.8722 Ratings
Reporting00 Ratings7.61283 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Fathom
-
Ratings
HubSpot CRM
7.5
1418 Ratings
1% below category average
Forecasting00 Ratings7.31118 Ratings
Pipeline visualization00 Ratings7.81347 Ratings
Customizable reports00 Ratings7.41307 Ratings
Customization
Comparison of Customization features of Product A and Product B
Fathom
-
Ratings
HubSpot CRM
7.1
1354 Ratings
6% below category average
Custom fields00 Ratings7.71327 Ratings
Custom objects00 Ratings7.01153 Ratings
Scripting environment00 Ratings6.3132 Ratings
API for custom integration00 Ratings7.4943 Ratings
Security
Comparison of Security features of Product A and Product B
Fathom
-
Ratings
HubSpot CRM
8.3
1311 Ratings
0% below category average
Single sign-on capability00 Ratings8.41172 Ratings
Role-based user permissions00 Ratings8.21248 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Fathom
-
Ratings
HubSpot CRM
6.5
896 Ratings
12% below category average
Social data00 Ratings6.4878 Ratings
Social engagement00 Ratings6.6868 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Fathom
-
Ratings
HubSpot CRM
7.5
1005 Ratings
3% above category average
Marketing automation00 Ratings7.3998 Ratings
Compensation management00 Ratings7.6655 Ratings
Platform
Comparison of Platform features of Product A and Product B
Fathom
-
Ratings
HubSpot CRM
7.9
1192 Ratings
7% above category average
Mobile access00 Ratings7.91192 Ratings
Best Alternatives
FathomHubSpot CRM
Small Businesses
MIP Fund Accounting
MIP Fund Accounting
Score 8.7 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Centage
Centage
Score 9.5 out of 10
Creatio
Creatio
Score 9.4 out of 10
Enterprises
Prophix
Prophix
Score 8.8 out of 10
Creatio
Creatio
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FathomHubSpot CRM
Likelihood to Recommend
9.0
(3 ratings)
8.0
(1633 ratings)
Likelihood to Renew
-
(0 ratings)
9.7
(29 ratings)
Usability
10.0
(1 ratings)
7.8
(1480 ratings)
Support Rating
10.0
(1 ratings)
6.6
(23 ratings)
Implementation Rating
-
(0 ratings)
7.8
(8 ratings)
User Testimonials
FathomHubSpot CRM
Likelihood to Recommend
The Access Group
I always ask if the other attendees are ok with my using the app. If they were not comfortable, I would turn it off. This is likely over-cautious, but I also am hesitant to use it in extremely sensitive and confidential conversations. I use it as often as possible and am heavily reliant on it for any status meetings where there might be action items for any attendee, etc
Read full review
HubSpot
As I mentioned earlier, HubSpot helps organize the sales leads we contact. It makes it more accessible from the angle that we do not duplicate our work by contacting the same client by two different people. In addition, we can track the work and add reminders to follow up.
Read full review
Pros
The Access Group
  • Xero Integration
  • Instant Financials Reports
Read full review
HubSpot
  • Personalized email campaigns: It helps to create highly effective personalized emails with its wonderful content tokens.
  • Scheduling of meetings: It eliminates the bottlenecks in the process of meeting schedule with its amazing integrating capabilities with other calendar tools like Google calendar. It also ensures the automatic reminders of meetings to the participants of meeting.
  • Automation for follow-up : With its feature called "sequences", follow-up emails made easy.
Read full review
Cons
The Access Group
  • Honestly I do not have any Cons to add.
Read full review
HubSpot
  • A lot of my companies have one URL for a ton of branches and each branch has their own name and location so I have to manually enter all the information because they all have the same URL so I can't easily use an Excel file to import those contacts so a faster solution to this would be appreciated
  • Making Corporate and branch associations is very tedious, it would be nice if the companies that all share the same url would automatically associate with the corporate company so I didn't have to manually do it
  • I would like to not see all the extra feature tabs in my layout because I am not using them so it would be nice to be able to turn them off (even the ones that are in my plan that I don't use, it would be nice to turn them off)
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Likelihood to Renew
The Access Group
No answers on this topic
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
Read full review
Usability
The Access Group
Great dashboards and very easy to use.
Read full review
HubSpot
I think the usability is great. I am able to train a new agent with zero experience in our process with HubSpot in a day or less. They can be proficient in using HubSpot quickly, the way I've designed it to work, in less than a week. I am able to load new leads, set calling campaigns, and start prospecting quickly. I've even had to call customer service for help, and they were super helpful.
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Support Rating
The Access Group
I have not used customer support.
Read full review
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
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Implementation Rating
The Access Group
No answers on this topic
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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Alternatives Considered
The Access Group
otter is audio only, and doesn't monitor things like talk time. Both systems have great (relatively new) AI features. Fathom's is a little more functional (templates for notes that can be swapped out after the meeting. Otter's is a little more useful with the AI chat feature and the summaries are a bit stronger
Read full review
HubSpot
HubSpot is different as it allows us to see all deals as we wanted to compare to others as other apps don't have those features Hubspot has to view deals in different views and make it according to your pipelines the way you want to see the deals and data track the daily reports very easily and review our own performance for the day to grow more.
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Return on Investment
The Access Group
  • it saved us few hours a month to prepare consolidated reports.
  • it made is easy to understand the financials with visuals
  • Integration with Xero also made it much accurate
Read full review
HubSpot
  • HubSpot is great for tracking deals - we use the deal pipeline to understand the part of the lifecycle that each and every deal is currently in. It also provides good historical information.
  • The contacts section is great for storing and managing engaged users for our mailing list. We utilise this feature with the free version.
  • The customisable dashboard is a great feature that enables you to keep the most important information on the home screen at log-in
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.