Followerwonk vs SocialPilot

I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.

I've already introduced it to a number of my colleagues and it's saving them time too.

• Allows you to search for Twitter users based on a keyword or trait
• Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
• Track Twitter followers over time
• Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.

• Acts as single interface for all the social networks
• Provides social media analytics
• Provides powerful collaboration features to teams
• Creation, curation, scheduling and publishing posts

• I would have to use Followerwonk and other tools a lot more to find gaps and ways that Followerwonk could improve its service.

• The interface is kind of outdated, but easy to get around

We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.

I setup my accounts in minutes and was posting to social channels immediately without any delay. Really pleasing experience.

I've never used their support. I've never needed to.

They help users make the most of SocialPilot and queries are attended to almost immediately. They even allow us to attach media to help the support team understand the query better.

I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.

• One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
• When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
• Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.

• It's had a positive impact that it saves hundreds of pounds a month compared to competitor
• It is saving my staff time in setting up posts
• It allows for us all to be using the system rather than logging into one account and conflicting with each other (again time saving)