What users are saying about
21 Ratings
10 Ratings
21 Ratings
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Score 7 out of 100
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

Followerwonk

I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.
Ryan Williams, MBA | TrustRadius Reviewer

SocialPilot

It is budget-friendly and is able to support major social sites that businesses use to promote their products leading to massive page visits. It allows a user to upload custom images and videos to help in beautifying the campaigns and it is easy to add team members and assign tasks so that there is a smooth workflow in digital marketing.
Daniel Cooper | TrustRadius Reviewer

Feature Rating Comparison

Publishing

Followerwonk
SocialPilot
9.1
Content planning and scheduling
Followerwonk
SocialPilot
9.1
Workflow management
Followerwonk
SocialPilot
9.1

Engagement

Followerwonk
SocialPilot
8.9
Bulk actions
Followerwonk
SocialPilot
8.9

Marketing

Followerwonk
SocialPilot
8.9
Content marketing
Followerwonk
SocialPilot
9.1
Paid media management
Followerwonk
SocialPilot
8.7

Channel coverage/integration

Followerwonk
SocialPilot
9.1
Twitter
Followerwonk
SocialPilot
9.1
Facebook
Followerwonk
SocialPilot
9.1
LinkedIn
Followerwonk
SocialPilot
9.1
Instagram
Followerwonk
SocialPilot
9.1
Pinterest
Followerwonk
SocialPilot
9.0

Reporting/analytics

Followerwonk
SocialPilot
9.0
Campaign success analytics
Followerwonk
SocialPilot
9.1
Real-time tracking
Followerwonk
SocialPilot
9.0

Account management

Followerwonk
SocialPilot
9.5
Role-based user permissions & privileges
Followerwonk
SocialPilot
9.1
Mobile access
Followerwonk
SocialPilot
10.0

Pros

Followerwonk

  • Allows you to search for Twitter users based on a keyword or trait
  • Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
  • Track Twitter followers over time
  • Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.
Abby Teunissen | TrustRadius Reviewer

SocialPilot

  • The analytics feature is fairly well-laid out and is easy for clients to understand their reports
  • When you start drafting a post, you can tweak the individual social platform posts without affecting the others. This saves a lot of time.
  • The ability to have contributors create drafts that must be approved by a manager is fantastic and very user-friendly. It's also not an add-on or extra cost like other tools.
Josh Walker | TrustRadius Reviewer

Cons

Followerwonk

  • Would love this to be available for Instagram
Anonymous | TrustRadius Reviewer

SocialPilot

  • [I feel] Instagram analytics are lacking
  • The free plan is not complete
Daniel Cooper | TrustRadius Reviewer

Likelihood to Renew

Followerwonk

Followerwonk 7.3
Based on 4 answers
As long as social engagement stays relevant, I will continue to use Followerwonk.
Anonymous | TrustRadius Reviewer

SocialPilot

No score
No answers yet
No answers on this topic

Usability

Followerwonk

No score
No answers yet
No answers on this topic

SocialPilot

SocialPilot 9.0
Based on 1 answer
It is powerful yet so easy to use. The social media analytics provided by this platform are easy to understand. The client's social accounts are managed easily through the client management feature without the need of waiting for the client to make you the admin to manage their page.
Daniel Cooper | TrustRadius Reviewer

Support Rating

Followerwonk

Followerwonk 10.0
Based on 2 answers
I've never used their support. I've never needed to.
Anonymous | TrustRadius Reviewer

SocialPilot

SocialPilot 9.0
Based on 1 answer
They help users make the most of SocialPilot and queries are attended to almost immediately. They even allow us to attach media to help the support team understand the query better.
Daniel Cooper | TrustRadius Reviewer

Alternatives Considered

Followerwonk

We were not looking for a solution like FollowerWonk, but it was provided free of charge with our Moz Pro subscription so we decided to give it a try. The only other similar tool we have used is the now shut down Twitalyzer. Twitalyzer was more of a tracking tool, while FollowerWonk is focused on delivering valuable insights and granular follower data.
Christopher Wilson | TrustRadius Reviewer

SocialPilot

Josh Walker | TrustRadius Reviewer

Return on Investment

Followerwonk

  • One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
  • When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
  • Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
Ryan Williams, MBA | TrustRadius Reviewer

SocialPilot

  • SocialPilot has helped us become more efficient in social media scheduling for our clients
  • It has reduced the amount of time it takes to draft content as well as get approval from clients
Josh Walker | TrustRadius Reviewer

Screenshots

Pricing Details

Followerwonk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Followerwonk Editions & Modules

Edition
Target$29.001
Multitask$79.001
  1. per month
Additional Pricing Details

SocialPilot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$30.00

SocialPilot Editions & Modules

Edition
Professional Plan$30.001
Small Team Plan$50.002
Agency Plan$100.003
  1. per month - Manage 25 Social Media Accounts
  2. per month - Manage 50 Social Media Accounts
  3. per month - Manage 100 Social Media Accounts
Additional Pricing Details
Start with an Individual Plan at just $8.33/month (Billed annually). This allows social media marketers to manage up to 5 social media accounts, publish 50 posts a day, and discover curated content.

Rating Summary

Likelihood to Recommend

Followerwonk
7.0
SocialPilot
9.1

Likelihood to Renew

Followerwonk
7.3
SocialPilot

Usability

Followerwonk
SocialPilot
9.0

Support Rating

Followerwonk
10.0
SocialPilot
9.0

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