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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Followerwonk

    Score6.8 out of 10
    N/ATwitter analytics: Understand followers, influencers; competitive research. Formerly from Moz, Followerwonk is presently its own company since 2017.

    $29

    per month

    SocialPilot

    Score8.8 out of 10
    N/ASocialPilot, a group.one solution (acquired 2025) offers a centralized platform for managing different social media channels and publishing across the channels simultaneously.

    $30

    per month

    Pricing
    FollowerwonkSocialPilot
    Editions & Modules
    Target
    $29.00
    per month
    Multitask
    $79.00
    per month
    Essentials
    $30.00
    per month 1 user 7 profiles
    Standard
    $50.00
    per month 3 users and 15 profiles
    Premium
    $100.00
    per month 6 users and 25 profiles
    Ultimate
    $200
    per month unlimited users and 50 profiles
    Enterprise
    Contact Sales
    unlimited users and profiles
    Offerings
    Pricing Offerings
    FollowerwonkSocialPilot
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—A discount is offered for annual billing. Additional users cost $5/user and additional profiles cost $4/profile.
    More Pricing Information
    Features
    FollowerwonkSocialPilot
    Publishing
    Comparison of Publishing features of Followerwonk and SocialPilot
    Feature
    Followerwonk
    -
    Ratings
    SocialPilot
    8.0
    4 Ratings
    2% below category average
    Content planning and scheduling00 Ratings9.04 Ratings
    Workflow management00 Ratings7.04 Ratings
    Engagement
    Comparison of Engagement features of Followerwonk and SocialPilot
    Feature
    Followerwonk
    -
    Ratings
    SocialPilot
    10.0
    4 Ratings
    21% above category average
    Bulk actions00 Ratings10.04 Ratings
    Marketing
    Comparison of Marketing features of Followerwonk and SocialPilot
    Feature
    Followerwonk
    -
    Ratings
    SocialPilot
    2.0
    4 Ratings
    118% below category average
    Content marketing00 Ratings2.04 Ratings
    Paid media management00 Ratings2.04 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Followerwonk and SocialPilot
    Feature
    Followerwonk
    -
    Ratings
    SocialPilot
    9.0
    4 Ratings
    8% above category average
    Twitter00 Ratings10.04 Ratings
    Facebook00 Ratings10.04 Ratings
    LinkedIn00 Ratings10.04 Ratings
    Instagram00 Ratings6.04 Ratings
    Pinterest00 Ratings9.03 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Followerwonk and SocialPilot
    Feature
    Followerwonk
    -
    Ratings
    SocialPilot
    10.0
    3 Ratings
    26% above category average
    Campaign success analytics00 Ratings10.03 Ratings
    Real-time tracking00 Ratings10.02 Ratings
    Account management
    Comparison of Account management features of Followerwonk and SocialPilot
    Feature
    Followerwonk
    -
    Ratings
    SocialPilot
    7.5
    4 Ratings
    6% below category average
    Role-based user permissions & privileges00 Ratings9.04 Ratings
    Mobile access00 Ratings6.04 Ratings
    Best Alternatives
    FollowerwonkSocialPilot
    Small Businesses
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    1-Social
    Score5.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FollowerwonkSocialPilot
    Likelihood to Recommend
    6.8
    (7 ratings)
    8.0
    (4 ratings)
    Likelihood to Renew
    7.3
    (4 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (3 ratings)
    Support Rating
    10.0
    (1 ratings)
    10.0
    (2 ratings)
    User Testimonials
    FollowerwonkSocialPilot
    Likelihood to Recommend
    Followerwonk
    I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.
    Incentivized
    Read full review
    group.one
    Content creators who want to be everywhere at once with limited time! Or those who really see the importance in a content calendar (I know for most it's important - for me, not so much)
    Incentivized
    Read full review
    Pros
    Followerwonk
    • Allows you to search for Twitter users based on a keyword or trait
    • Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
    • Track Twitter followers over time
    • Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.
    Read full review
    group.one
    • Scheduled Posting
    • Multi Platform Posting
    • Analytics and Reporting
    • Multi User Accounts with different user privileges
    Read full review
    Cons
    Followerwonk
    • I would have to use Followerwonk and other tools a lot more to find gaps and ways that Followerwonk could improve its service.
    Read full review
    group.one
    • [I feel] Instagram analytics are lacking
    • The free plan is not complete
    Incentivized
    Read full review
    Likelihood to Renew
    Followerwonk
    We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
    Read full review
    group.one
    No answers on this topic
    Usability
    Followerwonk
    No answers on this topic
    group.one
    Due to the huge advancements in AI now, while I still love SocialPilot and have no intention of leaving, I'm excited and hopeful that SocialPilot is working on more AI integrations to build up this platform as a better, well-rounded tool for creators. For example, Beacons is inspirational regarding the all-in-one tools (not the same, nor a competitor, but worth checking out).
    Incentivized
    Read full review
    Support Rating
    Followerwonk
    I've never used their support. I've never needed to.
    Incentivized
    Read full review
    group.one
    I've not had to use support
    Read full review
    Alternatives Considered
    Followerwonk
    I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.
    Incentivized
    Read full review
    group.one
    Incentivized
    Read full review
    Return on Investment
    Followerwonk
    • One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
    • When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
    • Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
    Incentivized
    Read full review
    group.one
    • Scheduling and posting in bulk
    • Saves time through content recycling
    • The affordable marketing solutions have promoted the business
    Incentivized
    Read full review
    ScreenShots

    SocialPilot Screenshots

    Screenshot of CalendarScreenshot of AnalyticsScreenshot of DashboardScreenshot of LibrariesScreenshot of Post ComposerScreenshot of Social Inbox