Followerwonk vs SocialPilot

• Allows you to search for Twitter users based on a keyword or trait
• Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
• Track Twitter followers over time
• Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.

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• The analytics feature is fairly well-laid out and is easy for clients to understand their reports
• When you start drafting a post, you can tweak the individual social platform posts without affecting the others. This saves a lot of time.
• The ability to have contributors create drafts that must be approved by a manager is fantastic and very user-friendly. It's also not an add-on or extra cost like other tools.

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• Would love this to be available for Instagram

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• [I feel] Instagram analytics are lacking
• The free plan is not complete

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• One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
• When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
• Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.

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• SocialPilot has helped us become more efficient in social media scheduling for our clients
• It has reduced the amount of time it takes to draft content as well as get approval from clients

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