Twitter analytics: Understand followers, influencers; competitive research.
Formerly from Moz, Followerwonk is presently its own company since 2017.
$29
per month
SocialPilot
Score8.8 out of 10
N/A
SocialPilot, a group.one solution (acquired 2025) offers a centralized platform for managing different social media channels and publishing across the channels simultaneously.
$30
per month
Pricing
Followerwonk
SocialPilot
Editions & Modules
Target
$29.00
per month
Multitask
$79.00
per month
Essentials
$30.00
per month 1 user 7 profiles
Standard
$50.00
per month 3 users and 15 profiles
Premium
$100.00
per month 6 users and 25 profiles
Ultimate
$200
per month unlimited users and 50 profiles
Enterprise
Contact Sales
unlimited users and profiles
Offerings
Pricing Offerings
Followerwonk
SocialPilot
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
A discount is offered for annual billing. Additional users cost $5/user and additional profiles cost $4/profile.
More Pricing Information
Features
Followerwonk
SocialPilot
Publishing
Comparison of Publishing features of Followerwonk and SocialPilot
Feature
Followerwonk
-
Ratings
SocialPilot
8.0
4 Ratings
2% below category average
Content planning and scheduling
00 Ratings
9.04 Ratings
Workflow management
00 Ratings
7.04 Ratings
Engagement
Comparison of Engagement features of Followerwonk and SocialPilot
Feature
Followerwonk
-
Ratings
SocialPilot
10.0
4 Ratings
21% above category average
Bulk actions
00 Ratings
10.04 Ratings
Marketing
Comparison of Marketing features of Followerwonk and SocialPilot
Feature
Followerwonk
-
Ratings
SocialPilot
2.0
4 Ratings
118% below category average
Content marketing
00 Ratings
2.04 Ratings
Paid media management
00 Ratings
2.04 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Followerwonk and SocialPilot
Feature
Followerwonk
-
Ratings
SocialPilot
9.0
4 Ratings
8% above category average
Twitter
00 Ratings
10.04 Ratings
Facebook
00 Ratings
10.04 Ratings
LinkedIn
00 Ratings
10.04 Ratings
Instagram
00 Ratings
6.04 Ratings
Pinterest
00 Ratings
9.03 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Followerwonk and SocialPilot
Feature
Followerwonk
-
Ratings
SocialPilot
10.0
3 Ratings
26% above category average
Campaign success analytics
00 Ratings
10.03 Ratings
Real-time tracking
00 Ratings
10.02 Ratings
Account management
Comparison of Account management features of Followerwonk and SocialPilot
Feature
Followerwonk
-
Ratings
SocialPilot
7.5
4 Ratings
6% below category average
Role-based user permissions & privileges
00 Ratings
9.04 Ratings
Mobile access
00 Ratings
6.04 Ratings
Best Alternatives
Followerwonk
SocialPilot
Small Businesses
Talkwalker by Hootsuite
Score8.1 out of 10
Sendible
Score7.2 out of 10
Medium-sized Companies
Talkwalker by Hootsuite
Score8.1 out of 10
Emplifi
Score8.9 out of 10
Enterprises
1-Social
Score5.1 out of 10
Salesforce Marketing Cloud Social Studio (discontinued)
I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Content creators who want to be everywhere at once with limited time! Or those who really see the importance in a content calendar (I know for most it's important - for me, not so much)
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
Due to the huge advancements in AI now, while I still love SocialPilot and have no intention of leaving, I'm excited and hopeful that SocialPilot is working on more AI integrations to build up this platform as a better, well-rounded tool for creators. For example, Beacons is inspirational regarding the all-in-one tools (not the same, nor a competitor, but worth checking out).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info