TrustRadius

Freshmarketer vs. MindFire Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Freshmarketer
Score 6.1 out of 10
N/A
Freshmarketer is a website optimization tool offering A/B testing, heat maps, funnel analysis, and split URL testing. With its Chrome plugin, Freshmarketer allows users to create experiments from the comfort of their own browser. Zarget lets users bypass login screens, and get real time reports as well.
$0
per month
MindFire Studio
Score 6.5 out of 10
N/A
MindFire Studio is a marketing automation platform built specifically for agencies and marketing service providers. Features include contact management, multi-channel campaign management, personalized campaigns, SMS messaging, microsites, direct mail, and social media publishing.N/A
Pricing
FreshmarketerMindFire Studio
Editions & Modules
Free
$0
per month
Enterprise
$15
per month per user
No answers on this topic
Offerings
Pricing Offerings
FreshmarketerMindFire Studio
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
FreshmarketerMindFire Studio
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
FreshmarketerMindFire Studio
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Freshmarketer
-
Ratings
MindFire Studio
4.0
1 Ratings
64% below category average
WYSIWYG email editor00 Ratings2.01 Ratings
Ability to test dynamic content00 Ratings3.01 Ratings
Landing pages00 Ratings4.01 Ratings
List management00 Ratings5.01 Ratings
Triggered drip sequences00 Ratings6.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Freshmarketer
-
Ratings
MindFire Studio
5.3
1 Ratings
37% below category average
Lead nurturing automation00 Ratings5.01 Ratings
Lead scoring and grading00 Ratings6.01 Ratings
Data quality management00 Ratings5.01 Ratings
Automated sales alerts and tasks00 Ratings5.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Freshmarketer
-
Ratings
MindFire Studio
5.0
1 Ratings
41% below category average
Calendaring00 Ratings6.01 Ratings
Event/webinar marketing00 Ratings4.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Freshmarketer
-
Ratings
MindFire Studio
4.0
1 Ratings
61% below category average
Social sharing and campaigns00 Ratings4.01 Ratings
Social profile integration00 Ratings4.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Freshmarketer
-
Ratings
MindFire Studio
6.0
1 Ratings
22% below category average
Dashboards00 Ratings6.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Freshmarketer
-
Ratings
MindFire Studio
4.3
1 Ratings
55% below category average
API00 Ratings4.01 Ratings
Role-based workflow & approvals00 Ratings5.01 Ratings
Customizability00 Ratings4.01 Ratings
Best Alternatives
FreshmarketerMindFire Studio
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
FreshmarketerMindFire Studio
Likelihood to Recommend
6.1
(3 ratings)
5.0
(1 ratings)
User Testimonials
FreshmarketerMindFire Studio
Likelihood to Recommend
Freshworks Inc
Zarget is well suited for web testing. The A/B test function is simple yet effective. The tool is also really good for heat maps. Even easier and quicker than A/B testing and so insightful! Goal funnels are also great with Zarget but we use GA functionality for that.
Verified User
Anonymous
Read full review
MindFireInc
Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
Verified User
Anonymous
Read full review
Pros
Freshworks Inc
  • Zarget is a dynamic platform, meaning the URL doesn't need to be reloaded after updates and changes have been made, as it displays live page results.
  • It is an easy to use platform and is quite intuitive.
  • Zarget allows you to see hot spots and click rates on active pages.
Verified User
Anonymous
Read full review
MindFireInc
  • Mindfire provides a direct correlation to a print piece.
Verified User
Anonymous
Read full review
Cons
Freshworks Inc
  • None so far.
Sathyanarain 'Narain' Muralidharan | TrustRadius Reviewer
Read full review
MindFireInc
  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
Verified User
Anonymous
Read full review
Alternatives Considered
Freshworks Inc
I tested Google's testing platform before using Zarget and found it quite difficult to set up tests and doesn't give as much insight. I only used the free version though. Zarget definitely fairs better in comparison.
Verified User
Anonymous
Read full review
MindFireInc
Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
Verified User
Anonymous
Read full review
Return on Investment
Freshworks Inc
  • Zarget has helped us optimize website landing pages for conversions.
Verified User
Anonymous
Read full review
MindFireInc
  • It has been a neutral experience
Verified User
Anonymous
Read full review
ScreenShots