Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Analytics
Score 8.2 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
New Relic
Score 7.9 out of 10
N/A
New Relic is a SaaS-based web and mobile application performance management provider for the cloud and the datacenter. They provide code-level diagnostics for dedicated infrastructures, the cloud, or hybrid environments and real time monitoring.
$0
No credit card required; 100 GB free ingest per month, 1 free full user + unlimited basic users, 8 days retention, 100 Synthetics Checks
Splunk Observability Cloud
Score 8.4 out of 10
N/A
Splunk Observability Cloud aims to enable operational agility and better customer experience through real-time AI-driven streaming analytics allowing accurate alerts in seconds. It is designed to shorten MTTD and MTTR by providing real-time visibility into cloud infrastructure and services.
$180
per year per host
Pricing
Google AnalyticsNew RelicSplunk Observability Cloud
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
Free (Forever)
$0
No credit card required; 100 GB free ingest per month, 1 free full user + unlimited basic users, 8 days retention, 100 Synthetics Checks
Telemetry Data Platform
$0.25
per month per extra GB data ingest (after first free 100GB per month)
Incident Intelligence
$0.50
per month per event (after first 1000 free events per month)
Standard
$99
per month per full user (after first free full user - unlimited free basic users)
Pro
Contact sales team
Enterprise
Contact sales team
Infrastructure
$15
per month (billed annually) per host
App & Infra
$60
per month (billed annually) per host
End-to-End
$75
per month (billed annually) per host
Offerings
Pricing Offerings
Google AnalyticsNew RelicSplunk Observability Cloud
Free Trial
NoNoYes
Free/Freemium Version
YesYesNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google AnalyticsNew RelicSplunk Observability Cloud
Considered Multiple Products
Google Analytics
Chose Google Analytics
Google Analytics is useful for tracking data at the Client end, whereas New Relic is useful to track on the Backend API stats.
Chose Google Analytics
Google Analytics goes head to head when it comes to basic browser and activity tracking, but falls behind when it comes to full tracking of a request and the performance impact it has on a web site or application. A lot of this is due to the fact that Google Analytics can only …
New Relic
Chose New Relic
Google Analytics is useful for end-user traffic distribution and when combined with New Relic provides a more complete picture on user interaction with our site.
Chose New Relic
New Relic continuously focusing on Open Telemetry and agentic AI integrations which is helping users to focus on the latest technology and as we all know that in future Observability will be mostly on OTel concept and AI driven and New Relic focusing on those area.
Apart from …
Chose New Relic
Tracing of the services calls between the entire components in the architecture is good and easy to understand.
Dashboarding building process is simple.
UI is simple.
Chose New Relic
Because of its easy to use, its good features, value for money.
Chose New Relic
All of these apps have pros and cons. AppDynamics is very powerful and provides excellent reporting and deep dives on performance. Tableau Desktop's setup can be a bit tedious, but once it is done, it is a great tool to provide visual performance reports. However, the lack of …
Chose New Relic
We find it important to frequently (yearly) re-evaluate the efficacy of the toolset we provide to our organization to ensure we're meeting engineering needs and staying informed about the latest trends. Each year, New Relic keeps coming out on top. When new technology comes on …
Splunk Observability Cloud
Chose Splunk Observability Cloud
I selected Splunk Observability Cloud because it focused so much on OTEL standards which will help us in future as OTEL is covering most of the observability standards. And also it has the best Kubernetes observability as I already explained it has several predefined dashboards …
Chose Splunk Observability Cloud
The use of a single integration and definition of custom metrics, and tags is a great advantage. The ability to use SignalFlow to observe metrics in addition to the vast number of out-of-the-box dashboards is also excellent.
Features
Google AnalyticsNew RelicSplunk Observability Cloud
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Google Analytics
8.4
11 Ratings
4% above category average
New Relic
-
Ratings
Splunk Observability Cloud
-
Ratings
Lead Conversion Tracking8.110 Ratings00 Ratings00 Ratings
Bounce Rate Measurement8.410 Ratings00 Ratings00 Ratings
Device and Browser Reporting9.211 Ratings00 Ratings00 Ratings
Pageview Tracking9.011 Ratings00 Ratings00 Ratings
Event Tracking8.311 Ratings00 Ratings00 Ratings
Reporting in real-time7.910 Ratings00 Ratings00 Ratings
Referral Source Tracking8.510 Ratings00 Ratings00 Ratings
Customizable Dashboards7.910 Ratings00 Ratings00 Ratings
Best Alternatives
Google AnalyticsNew RelicSplunk Observability Cloud
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
InfluxDB
InfluxDB
Score 8.8 out of 10
InfluxDB
InfluxDB
Score 8.8 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 9.0 out of 10
Logz.io
Logz.io
Score 8.5 out of 10
Sumo Logic
Sumo Logic
Score 8.8 out of 10
Enterprises
Optimal
Optimal
Score 9.1 out of 10
NetBrain Technologies
NetBrain Technologies
Score 9.2 out of 10
NetBrain Technologies
NetBrain Technologies
Score 9.2 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Google AnalyticsNew RelicSplunk Observability Cloud
Likelihood to Recommend
8.5
(192 ratings)
7.9
(145 ratings)
7.7
(57 ratings)
Likelihood to Renew
9.0
(51 ratings)
8.8
(16 ratings)
7.0
(2 ratings)
Usability
7.4
(19 ratings)
8.4
(11 ratings)
7.6
(16 ratings)
Availability
10.0
(4 ratings)
9.1
(2 ratings)
-
(0 ratings)
Performance
10.0
(2 ratings)
9.1
(2 ratings)
-
(0 ratings)
Support Rating
7.0
(42 ratings)
9.0
(7 ratings)
10.0
(1 ratings)
Online Training
10.0
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Implementation Rating
9.0
(7 ratings)
8.0
(9 ratings)
10.0
(1 ratings)
Configurability
6.0
(2 ratings)
7.3
(3 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(2 ratings)
9.1
(2 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
8.2
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
8.2
(2 ratings)
-
(0 ratings)
User Testimonials
Google AnalyticsNew RelicSplunk Observability Cloud
Likelihood to Recommend
Google
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Read full review
New Relic
New Relic its an excellent tool for monitoring services used on the SAAS universe, like web servers, relational and nosql dbms, reverse proxies, text databases, etc. Its also a powerful tool to monitor resource usage on said servers. However, its not well fitted to monitor custom services - if you need to generate alerts based on logs or database information, for example
Read full review
Cisco
Its great if you need real-time visibility across complex or regulated environments. Also strong for hybrid or multi-cloud setups where uptime, observability and fast IR are required. It’s probably overkill for smaller teams or environments that don’t have constant changes or compliance reporting needs. It's expensive and has a steep learning curve. Also, in my opinion, do not get yourself into a consumption based model. Costs can certainly get out of control quickly.
Read full review
Pros
Google
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
Read full review
New Relic
  • It gives us insights of applications, infrastructure, clouds very well.
  • The alerting system in New Relic helps us to easily identify the root cause which reduces the MTTR.
  • It has new features related to AI which helps to troubleshoot any problem in a very short time it gives future predictions also.
Read full review
Cisco
  • The first one is its Kubernetes container monitoring.
  • I really like this features because as we know how much K8s is vast and to manually monitor each part of the Kubernetes it takes so much time but Splunk Observability Cloud makes it easier. And even once we integrate K8s with Splunk Observability Cloud it gives us some prebuilt dashboards which gives holistic view of our Cluster and its nodes, pods, etc.
  • The dashbaord feature of Splunk Observability Cloud, it gives us full flexibility to customize our dashboard with a wide range of predefined chart types.
  • Now it also supports OTEL, which is a plus point for observability. As now everyone is moving towards Otel and in current market there are only few tools who supports OTEL based integrations, Splunk Observability Cloud is one out of them.
Read full review
Cons
Google
  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
Read full review
New Relic
  • And while powerful, building tailored dashboards with organ-specific metrics (such as energy load variance across regions) can be difficult to navigate. The UI isn't as drag-and-drop easy, and query-based widgets typically involve some trial and error for non-devs.
  • Alerts may be hypersensitive or over general. I We often get a spam of non-critical alerts while doing load testing, all overhauling to me alone and making it difficult to identify actual issues especially in energy systems where spikes are very common.
  • With our expanding fleet of Iot devices, the per-host pricing model is becoming expensive, quickly. More detailed billing based on microservices, or that works at sensor level, would make it more adaptable for energy platforms.
Read full review
Cisco
  • You can use table-like functionality to generate dashboards, but these queries are heavy on the system.
  • It could be easier to give insight into what type of line parsing is used for specific documents in a company-managed environment and/or show ways to gain the insights needed.
  • I would like to see ways to anonymize specific data for shared reports without pre-formatting this in a dashboard on which reports could be based.
Read full review
Likelihood to Renew
Google
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
Read full review
New Relic
The only issue that we have had with New Relic is that the price might be a little expensive for smaller companies. The amount of data you store in New Relic impacts the cost, and can get away from you if you don't work closely with the vendor. Overall though the application is top notch.
Read full review
Cisco
Good: Stable system with low error rate Easy to use for simple use cases Bad: UI is not very clear for complex usage Mobile view (when logged in from phone) is bad No library for .net
Read full review
Usability
Google
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Read full review
New Relic
I have given this much rating as I am used New Relic in different sectors and for different use cases like its K8s monitoring, infra monitoring, full stack monitoring as compare to other tools New Relic gives data in a formatted and connected way, and also it is giving us value for money. It also launches new features day by day which helps users to track the issue very quickly. It also supports OTel integrations which is the latest trend of observability tools. thats why I had given this much rating to New Relic.
Read full review
Cisco
When there is an issue, it’s a win if one can easily identify the root cause. To do the same, it should allow the user to dig deep with multiple data points and compare the data and identify the anomaly. In this use case, it’s good to drive from Splunk 011y.
Read full review
Reliability and Availability
Google
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
Read full review
New Relic
Never observed an outage
Read full review
Cisco
No answers on this topic
Performance
Google
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
Read full review
New Relic
there are times where browser cache will cause issues that require you to clear your browser before continuing.
Read full review
Cisco
No answers on this topic
Support Rating
Google
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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New Relic
The support team has been really helpful and resolved most of the issues on time. However, for a couple of issues, several follow-ups were needed to elicit a reasonable response. The issue was deeply technical and could have been investigated only by their Architects, and bringing them into the ticket took longer than needed
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Cisco
Splunk support is very quick and efficient. Pre-sale specialists are very skilled and available.
Read full review
Online Training
Google
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Read full review
New Relic
No answers on this topic
Cisco
No answers on this topic
Implementation Rating
Google
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Read full review
New Relic
It's better to start by implementing New Relic in one project and test everything. Try to follow best recommended practices and read all the official documentation. Everything seems well tested. Then, start by installing agents to the rest of your projects and keep a close look to all logs and metrics New Relic gives you.
Read full review
Cisco
Follow a training before starting.
Read full review
Alternatives Considered
Google
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
Read full review
New Relic
Data Dog has solutions that look more attractive, but not at their price point. We have also tried to build a solution straight from the Cloud, where our business is built, but some things are too hard to replicate. This shows that New Relic is useful and helps our efficiency.
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Cisco
Splunk Infrastructure Monitoring provides far superior options for anybody using a complex hybrid multi-cloud environment and allows both your SOC and NOC to work together on the same data while driving their own insights. We found other products are still in the old world view of servers and agents residing together within a single data centre, but modern apps are no longer like this.
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Scalability
Google
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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New Relic
Agent deployment is easily integrated into our workflow. Adding the agent to new servers is quick and painless
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Cisco
No answers on this topic
Return on Investment
Google
  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
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New Relic
  • We were able to quickly identify our most time consuming APIs. In some cases we were able to bring down times for some apis from 4s to 200ms.
  • We were able to identify our slowest database queries and optimize them for quicker response times.
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Cisco
  • Significantly reduced the MTTR (Mean Time To Recovery), which in turn has improved the end-user experience tremendously.
  • Meets compliance requirements of security policies, audit, regulation, and forensics.
  • Helps us to track/manage the resource usage on our cloud instances which has a direct implication on the recurring cost.
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ScreenShots

Splunk Observability Cloud Screenshots

Screenshot of Real-time monitoring for public, private and hybrid cloud