HubSpot Marketing Hub vs. Pardot

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Marketing Hub
Score 8.5 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Pardot
Score 7.8 out of 10
N/A
Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.
$1,250
per month
Pricing
HubSpot Marketing HubPardot
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Growth
$1,250
/month/up to 10,000 contacts billed annually
Plus
$2,500
/month/up to 10,000 contacts billed annually
Advanced
$4,000
/month/up to 10,000 contacts billed annually
Premium
$15,000
/month/up to 10,000 contacts billed annually
Offerings
Pricing Offerings
HubSpot Marketing HubPardot
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsSalesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.
More Pricing Information
Community Pulse
HubSpot Marketing HubPardot
Considered Both Products
HubSpot Marketing Hub
Chose HubSpot Marketing Hub
Hubspot is much more feature rich and covers all areas of marketing, which allows it to offer better insights on what's working well, and what's not working so well in your marketing efforts. Hubspot is also easier to use than Pardot. Support and training is far better with …
Chose HubSpot Marketing Hub
First just to note: Pardot is just marketing automation and does not include a CMS or something in which you can build and manage a website. In addition, at least when I used it, Pardot doesn't have a blog portion to it so you'd still have to have your blog in something like …
Chose HubSpot Marketing Hub
Hubspot seemed more intuitive than Pardot. Plus when I sat down with the sales team, they really helped me understand how Hubspot would fit our business as opposed to Pardot. Their sales pitch didn't cover any of the aspects I told them were important. It felt like they were on …
Chose HubSpot Marketing Hub
HubSpot is all around a more robust platform. It offers a lot more components to the marketing automation process and tracking needs. While many small business teams would benefit from products like Act-On and MailChimp, EMMA (who I also love), and Pardot, HubSpot is the clear …
Chose HubSpot Marketing Hub
We previously had Pardot and struggled with some of their tools, like building new landing pages. We do not have an IT department and I only have basic coding knowledge so we had to pay for another software to build our landing pages. Hubspot allows us to do everything we need …
Chose HubSpot Marketing Hub
In the past, I've worked with companies that use both Marketo and Pardot. Pardot is an absolutely horrible solution, I don't know why anyone would ever buy it or use it. There are many way better options that are much cheaper than Pardot, so why even bother with their solution? …
Chose HubSpot Marketing Hub
We chose Hubspot over Pardot due to the all round functionality of Hubspot. Pardot specialises in Marketing Automation, but you get that and much more with Hubspot and the prices are comparable. We needed a solution that enabled the whole marketing team to improve their …
Chose HubSpot Marketing Hub
HubSpot is more lightweight than Salesforce and Pardot, but also easier to use and manage. While I've found Pardot to be highly unreliable, HubSpot's performance never disappointed—for what it is. Again, it's a simpler tool, but sometimes that's all that's needed. For a small …
Chose HubSpot Marketing Hub
HubSpot [Marketing Hub] hands down! From the user interface all the way down to programmatic details, HubSpot [Marketing Hub] is leaps ahead over Pardot. I mean, what kind of system can't handle prospect time-zone sending? Pardot, that's who. HubSpot [Marketing Hub] is …
Chose HubSpot Marketing Hub
Better support.
User experience.
Friendly UI.
Chose HubSpot Marketing Hub
HubSpot is a middle of the road platform compared to other similar platforms that can be overly simple or overly complex. HubSpot is a great starting point for organizations wanting to invest in inbound marketing and/or marketing automation without having to invest heavily in …
Chose HubSpot Marketing Hub
HubSpot is by far the most user-friendly, which means it's more likely to be fully deployed by customers. We help people move from both of the mentioned competing platforms because the user experience is so difficult that the products aren't being used.
Chose HubSpot Marketing Hub
HubSpot does a number of marketing activities all in one, easy platform. We can do things like email, blog, lead nurturing, keyword research, reports, buyer personas, etc.
Chose HubSpot Marketing Hub
HubSpot is way easier to navigate and use and reporting is easier to run and compare.
Chose HubSpot Marketing Hub
Hubspot is really well optimized and easy to manage. There is also a lot of [content in the] Learning Center to learn how to use the tool better. Hubspot has a great reputation in the industry. Hubspot was doing all the things we wanted such as lead qualification, landing …
Chose HubSpot Marketing Hub
There are many great marketing automation platforms and I am always interested in evaluating them. I often find, however, that the competitors' assumptions regarding Hubspot's capabilities (or lack thereof) are misinformed or simply wrong. I have seen interesting features in …
Chose HubSpot Marketing Hub
HubSpot is a better all-around automation solution for our small marketing department. It helps us function as a design team, social media managers, a copy writing team and campaign strategists when we need to have those hats on. It makes switching back and forth easy and helps …
Chose HubSpot Marketing Hub
HubSpot appeared to be the most user-friendly, with intuitive interfaces and comprehensive training. We also liked the level of support offered by HubSpot when setting up the system, as well as learning how to be good marketers.
Chose HubSpot Marketing Hub
I've used several other marketing automation platforms and HubSpot is the most robust and easy to use in it's price range.
Chose HubSpot Marketing Hub
Hubspot is more simple, and because it's a lot more simple and clear it's more professional. Hubspot also offers training as I mentioned in some other sections, the training is so useful in my every day work life and makes you a lot more valuable as a business person. Hubspot …
Chose HubSpot Marketing Hub
  • Much more complete and professional.
  • Reporting is much stronger and a lot more geared towards inbound marketing, rather than general marketing automation. It's a more complete solution with everything you need in regards to inbound marketing, whereas the others all miss some …
Chose HubSpot Marketing Hub
HubSpot competitors don't stand a chance against them. The immense amount of integrations the platform offers, the full circle marketing efforts it offers in the software, and its continuous improvements make it a worthwhile product. I'd suggest doing your research before …
Chose HubSpot Marketing Hub
The software seemed better up front and they have a have wealth of knowledge on marketing of all kinds, as well as sales. HubSpot makes themselves seem like real people doing something they are passionate about and want to continue to do better. They want to see you succeed, …
Chose HubSpot Marketing Hub
Eloqua, Pardot, and Marketo
Chose HubSpot Marketing Hub
We chose Hubspot because it was a simpler functioning software program than something like Eloqua, while still providing everything we needed. After seeing demos for a lot of marketing automation software, we came to the conclusion that many others bogged users down in order to …
Pardot
Chose Pardot
If you use salesforce for your sales team, Pardot is the best option because it integrates the best. It allows you to notify sales team members more easily and reports in SalesForce are easier to create. HubSpot offers a better all-around marketing solution, but doesn't …
Chose Pardot
Pardot is user friendly and easy to learn and work on.
Chose Pardot
I haven't chosen Pardot over Eloqua, as i stand by my opinion that Pardot is better for database sizes of up to a million, which for Eloqua i would say goes to multiple millions of contacts. Their database set up is just a bit more intuitive and i believe offers more, which …
Chose Pardot
Pardot is a better price point compared to some of the other B2B platforms.

Some of the functionality may be lacking compared to some of the other B2B, and definitely B2C platforms.
Chose Pardot
Pardot is pretty much on the same level. We chose Pardot because it integrates directly with Salesforce. We already use Contentful for landing pages, so we weren't too worried about using Pardot's builder. I really liked the simplicity of the visual email workflows. Coming …
Chose Pardot
Pardot is very similar to HubSpot in that it is easy to use and customize. They are also comparable in price. The main decision maker in this regard will be what you're using for a CRM. Pardot is much more intuitive than Microsoft products and, with unlimited users, makes it …
Chose Pardot
Pardot was less expensive than HubSpot or Marketo. Compared to Act-On, it was similar in price but had more features and the integration with Salesforce was better and natively supported. Compared to SharpSpring, it doesn't have the same strong features, but the integration …
Chose Pardot
As stated earlier, Pardot is definitely the leader in marketing automation. In comparison to other competitors, it's the most expensive, but it provides the most efficient data for larger organizations. While it can be difficult to onboard, the customer service is excellent and …
Chose Pardot
Pardot is a VERY flexible tool. Most have thought of it as a very adolescent tool, but it holds its own against Marketo in the VAST majority of areas. You DON'T need a near full-time developer to keep it working (unlike Marketo). Act-on was limited in what it could do, HubSpot
Chose Pardot
As Salesforce users, Pardot's integration was native and, of course, much more aligned to the Salesforce. We have been able to improve our reporting and rely on our data more since the two are in the same tech platform. With the new Pardot Lightning App, we've been able to do …
Chose Pardot
Pardot out-ranks the competition in regards to the integration with Salesforce. It is hard to beat the ability to use your already-made customer profiles and contact information in your marketing campaigns. Where it is lacking is the usability. MailChimp is a much more user …
Chose Pardot
We selected Pardot primarily because it is native to Salesforce and we felt that long term it would be the better solution for our needs, based on our commitment to Salesforce. HubSpot seemed to be targeted more towards a small business, based on our experience using that …
Chose Pardot
Have used Hubspot and it is 100% made for marketers. The email editor in Pardot is laughable. Have also looked at https://autopilothq.com/ which has a better user experience and more capabilities for the modern marketer.
Chose Pardot
We are moving to Hubspot due to a complete failure from Pardot.
Chose Pardot
I used Marketo and hated it. It was difficult to use, required too many steps to execute a program, and the customer service was terrible. I actually don't know why anyone would use it when options like Pardot and Hubspot are available. Pardot is exactly the opposite - easy to …
Chose Pardot
HubSpot: Pardot wins (by a huger margin) on both product and customer service.

Eloqua/Marketo/Silverpop - have used all three of these. They are solid solutions but integration with Salesforce is not as tight or reliable. In addition I found clients have a longer time to …
Chose Pardot
Pardot syncs more seamlessly with Salesforce so when new leads come in, my team better understands where they came from, which in turn allows us to better qualify them, manage them and nurture them. Pardot has a higher email deliverability rate than HubSpot which has lead to an …
Chose Pardot
We looked at Act-on and Hubspot .... Pardot seemed to be a great fit for our org. based on capabilities, price, integration into SFDC and reviews.
Chose Pardot
For my current needs, Act-On outshined Pardot. But at my previous company, we picked Pardot over Marketo because at the time it outshined Marketo's abilities and the Salesforce connection made it a safer bet for support since the team was new to marketing automation. I have …
Chose Pardot
I have used Marketo and it did not live up to most of its promises and the support was abysmal, Hubspot is good but hard to apply to enterprise systems across all channels, Silverpop was not as thought out and learning curve was a bit steeper, as is my experience with …
Chose Pardot
We used HubSpot before and it performed well. However, as we were planning to adopt NetSuite as our ERP, we needed a marketing solution that integrated well with it. That's where HubSpot fell short. Pardot had a built in integration with NetSuite via a Pardot connector. Also, …
Chose Pardot
I've used HubSpot for a brief period of time, but found the features and functionality to be less than ideal in comparison to Pardot's. Pardot's Salesforce sync, real-time prospect monitoring, automation rules, landing page builder, and chat support are some of the reasons I …
Top Pros
Top Cons
Features
HubSpot Marketing HubPardot
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
7.8
370 Ratings
Pardot
7.2
95 Ratings
WYSIWYG email editor8.2333 Ratings5.689 Ratings
Dynamic content7.3334 Ratings6.580 Ratings
Ability to test dynamic content8.1310 Ratings6.977 Ratings
Landing pages7.2364 Ratings7.088 Ratings
A/B testing8.3286 Ratings8.081 Ratings
Mobile optimization7.8354 Ratings5.877 Ratings
Email deliverability reporting7.8700 Ratings7.9179 Ratings
List management8.2365 Ratings8.792 Ratings
Triggered drip sequences7.5277 Ratings8.563 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
7.5
361 Ratings
Pardot
7.8
93 Ratings
Lead nurturing7.4357 Ratings8.185 Ratings
Lead scoring and grading7.4326 Ratings7.986 Ratings
Data quality management7.9332 Ratings7.186 Ratings
Automated sales alerts and tasks7.2301 Ratings8.181 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
7.2
322 Ratings
Pardot
7.3
85 Ratings
Calendaring7.1307 Ratings7.376 Ratings
Event/webinar marketing7.2253 Ratings7.473 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
7.4
347 Ratings
Pardot
7.0
68 Ratings
Social sharing and campaigns7.4343 Ratings6.464 Ratings
Social profile integration7.5333 Ratings7.521 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
7.8
370 Ratings
Pardot
6.9
91 Ratings
Dashboards7.7367 Ratings7.387 Ratings
Standard reports8.0363 Ratings6.890 Ratings
Custom reports7.5326 Ratings6.668 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.1
342 Ratings
Pardot
7.4
93 Ratings
API7.7253 Ratings7.265 Ratings
Role-based workflow & approvals7.9282 Ratings7.062 Ratings
Customizability7.1305 Ratings6.782 Ratings
Integration with Salesforce.com7.2229 Ratings9.483 Ratings
Integration with Microsoft Dynamics CRM6.397 Ratings8.33 Ratings
Integration with SugarCRM6.692 Ratings5.44 Ratings
User Ratings
HubSpot Marketing HubPardot
Likelihood to Recommend
8.1
(655 ratings)
7.7
(150 ratings)
Likelihood to Renew
9.0
(371 ratings)
1.4
(86 ratings)
Usability
8.9
(106 ratings)
8.5
(17 ratings)
Availability
9.1
(50 ratings)
7.5
(16 ratings)
Performance
8.9
(34 ratings)
8.3
(10 ratings)
Support Rating
8.5
(168 ratings)
6.4
(28 ratings)
In-Person Training
9.1
(8 ratings)
9.0
(3 ratings)
Online Training
9.1
(26 ratings)
8.1
(7 ratings)
Implementation Rating
7.3
(98 ratings)
8.2
(22 ratings)
Configurability
7.3
(2 ratings)
-
(0 ratings)
Ease of integration
8.9
(5 ratings)
7.0
(1 ratings)
Product Scalability
7.3
(7 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(3 ratings)
6.0
(1 ratings)
Vendor pre-sale
9.1
(3 ratings)
8.0
(1 ratings)
User Testimonials
HubSpot Marketing HubPardot
Likelihood to Recommend
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review
Salesforce
I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
Read full review
Pros
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Salesforce
  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
Read full review
Cons
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review
Salesforce
  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
Read full review
Likelihood to Renew
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review
Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Read full review
Usability
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Read full review
Salesforce
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Read full review
Reliability and Availability
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Read full review
Salesforce
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Read full review
Performance
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Read full review
Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Read full review
Support Rating
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Read full review
Salesforce
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
Read full review
In-Person Training
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Read full review
Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Read full review
Online Training
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Read full review
Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Read full review
Implementation Rating
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Read full review
Salesforce
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Read full review
Alternatives Considered
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
Read full review
Salesforce
We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
Read full review
Scalability
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Read full review
Salesforce
No answers on this topic
Return on Investment
HubSpot
  • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
  • Higher ROI and lead response time are seconds. The first contact is always made.
  • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
Read full review
Salesforce
  • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
Read full review