IBM Cognos Analytics vs. Tableau Public

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
IBM Cognos Analytics
Score 7.8 out of 10
N/A
IBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.
$10
per month per user
Tableau Public
Score 9.3 out of 10
N/A
Tableau Public is a free edition of the Desktop product. With this edition, data can only be published to the Tableau public website and does not allow work to be saved or exported locally.
$0
per month
Pricing
IBM Cognos AnalyticsTableau Public
Editions & Modules
On Demand - Standard
USD 10.00
per month per user
On Demand - Premium
USD 42.40
per month per user
On Demand - Standard
USD 10.60
per month per user
No answers on this topic
Offerings
Pricing Offerings
IBM Cognos AnalyticsTableau Public
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
IBM Cognos AnalyticsTableau Public
Considered Both Products
IBM Cognos Analytics
Chose IBM Cognos Analytics
They are better in Dashboarding and performance analysis.
Chose IBM Cognos Analytics
We could deliver a corporate wide solution with Cognos, it is an end-to-end platform. No other option provided the same breadth of scope. I can't think of a feature that the others provide that Cognos lacks, but the others do not provide the same features and governance of …
Tableau Public

No answer on this topic

Features
IBM Cognos AnalyticsTableau Public
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
IBM Cognos Analytics
7.5
129 Ratings
8% below category average
Tableau Public
9.8
12 Ratings
19% above category average
Pixel Perfect reports7.3119 Ratings9.710 Ratings
Customizable dashboards7.7125 Ratings10.012 Ratings
Report Formatting Templates7.4121 Ratings9.712 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
IBM Cognos Analytics
7.5
129 Ratings
7% below category average
Tableau Public
9.7
12 Ratings
22% above category average
Drill-down analysis7.0126 Ratings9.812 Ratings
Formatting capabilities7.6128 Ratings9.712 Ratings
Integration with R or other statistical packages7.491 Ratings9.59 Ratings
Report sharing and collaboration8.0122 Ratings9.811 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
IBM Cognos Analytics
8.1
127 Ratings
1% below category average
Tableau Public
9.5
11 Ratings
15% above category average
Publish to Web8.327 Ratings10.011 Ratings
Publish to PDF7.6121 Ratings10.09 Ratings
Report Versioning8.626 Ratings9.89 Ratings
Report Delivery Scheduling8.0123 Ratings9.69 Ratings
Delivery to Remote Servers8.112 Ratings8.17 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
IBM Cognos Analytics
7.0
116 Ratings
13% below category average
Tableau Public
9.8
11 Ratings
23% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)7.5111 Ratings9.811 Ratings
Location Analytics / Geographic Visualization7.5106 Ratings9.811 Ratings
Predictive Analytics6.6102 Ratings9.79 Ratings
Pattern Recognition and Data Mining6.439 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
IBM Cognos Analytics
7.4
121 Ratings
14% below category average
Tableau Public
-
Ratings
Multi-User Support (named login)7.3118 Ratings00 Ratings
Role-Based Security Model7.4117 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)6.6116 Ratings00 Ratings
Report-Level Access Control7.846 Ratings00 Ratings
Single Sign-On (SSO)8.1100 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
IBM Cognos Analytics
6.6
101 Ratings
16% below category average
Tableau Public
-
Ratings
Responsive Design for Web Access6.895 Ratings00 Ratings
Mobile Application6.785 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile7.091 Ratings00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
IBM Cognos Analytics
7.5
81 Ratings
3% below category average
Tableau Public
-
Ratings
REST API7.178 Ratings00 Ratings
Javascript API7.575 Ratings00 Ratings
iFrames8.39 Ratings00 Ratings
Java API6.911 Ratings00 Ratings
Themeable User Interface (UI)7.110 Ratings00 Ratings
Customizable Platform (Open Source)7.87 Ratings00 Ratings
Best Alternatives
IBM Cognos AnalyticsTableau Public
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Yellowfin
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Score 8.8 out of 10
Supermetrics
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Score 9.9 out of 10
Medium-sized Companies
Reveal
Reveal
Score 10.0 out of 10
Supermetrics
Supermetrics
Score 9.9 out of 10
Enterprises
Kyvos Semantic Layer
Kyvos Semantic Layer
Score 9.5 out of 10
IBM Analytics Engine
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Score 8.5 out of 10
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User Ratings
IBM Cognos AnalyticsTableau Public
Likelihood to Recommend
7.5
(146 ratings)
8.5
(14 ratings)
Likelihood to Renew
8.2
(30 ratings)
9.1
(2 ratings)
Usability
7.3
(9 ratings)
10.0
(5 ratings)
Availability
8.6
(4 ratings)
-
(0 ratings)
Performance
9.0
(5 ratings)
-
(0 ratings)
Support Rating
1.0
(9 ratings)
9.6
(6 ratings)
In-Person Training
8.7
(4 ratings)
-
(0 ratings)
Online Training
8.0
(4 ratings)
9.0
(1 ratings)
Implementation Rating
7.0
(7 ratings)
9.1
(2 ratings)
Configurability
7.0
(3 ratings)
-
(0 ratings)
Ease of integration
5.7
(5 ratings)
-
(0 ratings)
Product Scalability
2.8
(4 ratings)
-
(0 ratings)
Vendor post-sale
7.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
IBM Cognos AnalyticsTableau Public
Likelihood to Recommend
IBM
IBM Cognos Analytics has great scheduling capabilities. A single report can be parameterized (e.g., “Store Manager ID”) and burst to thousands of recipients with their slice of data.IBM Cognos Analytics is a good fit for highly complex, multi-level calculations which can be handled by Report Studio. For example Monthly balance sheet that requires multi step calculation
Read full review
Tableau
Tableau public is the best platform to build dashboards for your personal profile and share with recruiters. It's always good to keep ourselves updated on the latest features, create sample dashboards and save them to a personal profile. Tableau public is free and doesn't need any subscription. anyone can create an account and start building reports.
Read full review
Pros
IBM
  • We can make dozens of dispatchers all focusing on different types of workloads.
  • Friendly user interface, without the need for coding or complicated editing.
  • Highly functionality reporting tools.
  • We can easily create trigger when a certain threshold are met sending reports or alerts to needed parties.
Read full review
Tableau
  • Data visualization: lots of different options, including bar, scatter, pie, waterfall charts to explore relationships between variables, and to present findings/trends to different teams
  • Integrates readily with limited, though different data sources: TXT, CSV, TDE, Access
  • Exports reports for review of different dashboards: client-ready/team-ready, with a clean and tidy presentation in PDF format (or hardcopy)
Read full review
Cons
IBM
  • IBM Cognos Analytics enables customer data segmentation, which is essential for marketing, improving and streamlining purchasing behavior and preferences. This helps companies create more targeted and effective marketing campaigns.
  • Our clients Through data analysis, we can identify and observe trends in the behavior of other clients, allowing us to anticipate needs and adjust strategies to avoid consequences.
Read full review
Tableau
  • Tableau Public (both Desktop and Server) like their "for a fee" counterparts offer very easy to learn and use tools to transform data into pictures and gain insights into your data. Most organizations report a reduction in development time of 10x vs. other similar tools, due to the intuitive user interface. That said, with Tableau Public, published workbooks are "disconnected" from the underlying data sources and require periodic updates when the data changes. Users are limited to 1 Gb of storage space per user ID and password as well.
  • I would like to see better options for public sharing of visualizations and data from within the "for a fee" products as more and more organizations are moving in the direction of data sharing with partners and their communities.
Read full review
Likelihood to Renew
IBM
For an existing solution, renewing licenses does provide a good return on investment. Additionally, while rolling out scorecards and dashboards with little adhoc capabilities, to end users, cognos is very easily scalable. It also allows to create a solution that has a mix of OLAP and relational data-sources, which is a limitation with other tools. Synchronizing with existing security setup is easy too.
Read full review
Tableau
It's free, right? I'll keep using the free version. So the real question to ask is this? Will I pay $999 for the Personal version or $1,999 for the Professional? Yikes! That is a big stretch. I'm not sure about that. The product comparison chart is at: http://www.tableausoftware.com/public/comparison
Read full review
Usability
IBM
We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
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Tableau
Tableau public is a great training tool to understand the basics of Tableau before buying it. A great tool to extend Excel's visualization and to publish data for others. Not useful for anything you need secure. No ability to access databases. Static information only.
Read full review
Reliability and Availability
IBM
Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
Read full review
Tableau
No answers on this topic
Performance
IBM
Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
Read full review
Tableau
No answers on this topic
Support Rating
IBM
Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
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Tableau
I have not yet required to contact support as the documentation and help i found online has always worked so far
Read full review
In-Person Training
IBM
Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
Read full review
Tableau
No answers on this topic
Online Training
IBM
The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
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Tableau
I found it sufficient, and fast. I could easily "kick the tires" with Tableau on my data so I got up and running fast.
Read full review
Implementation Rating
IBM
Make sure that any custom tables that you have, are built into your metadata packages. You can still access them via SQL queries in Cognos, but it is much easier to have them as a part of the available metadata packages.
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Tableau
Start at the end and work backward. Identify the business case / issue and questions the end users have, then identify the data needed, and where to get it.
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Alternatives Considered
IBM
My company selected IBM Congos Analytics because of its advanced features and data representation for data analysis. Its row and column features are very effective for creating dashboards and reports to visualize data. It's chart representation and view format are very attractive and useful for representation.
Read full review
Tableau
Google Charts/Drive is sufficient for simpler data sets, but it does not integrate with other web platforms and the visualization does not look as professional. I'm not aware of any other competitors that offer the same package as Microsoft.
Read full review
Scalability
IBM
The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.
Read full review
Tableau
No answers on this topic
Return on Investment
IBM
  • We use the tool for data modeling as it helps in predictive data analysis for complex data, which is very similar to real-life scenarios.
  • Options of customizing & scheduling reports as per our requirements basis.
  • Has mobile application which works seamless.
  • API integration is not upto the mark with very limited options.
  • Licensing & Maintenance can go from cheap to expensive depending on the scope.
Read full review
Tableau
  • Tableau Public visualizations have helped drive traffic to our content and sites
  • The lack of cost means it's easy to demonstrate our experience to attract paying clients
Read full review
ScreenShots

IBM Cognos Analytics Screenshots

Screenshot of a natural language query, used in IBM Cognos Analytics to get AI-powered insights from data.Screenshot of AI-generated insights and forecasts that can be added with just a click of a button.Screenshot of a dashboard that can be generated automatically using IBM Cognos Analytics by uploading or selecting data.Screenshot of an AI-generated dashboard from a spreadsheet that was just uploaded. This offers a great starting point for the creative process.Screenshot of where to import data to IBM Cognos Analytics from CSV files and spreadsheets. Users can connect to cloud or on-premises data sources, including SQL databases, Google BigQuery, Amazon, and Redshift.Screenshot of a sample operational dashboard of a coffee shop created using IBM Cognos Analytics.